''Turn Down the Sound'' is the fourth studio album by Canadian singer

Nikki Yanofsky Nicole Rachel "Nikki" Yanofsky (born February 8, 1994) is a Canadian jazz-pop singer from Montreal, Quebec. She sang the CTV Olympic broadcast theme song, "I Believe (Nikki Yanofsky song), I Believe", which was also the theme song of the 2010 ...

, released on July 10, 2020. The album's lead single, "Forget" was released on January 30, 2020, with a

meme A meme (; ) is an idea, behavior, or style that Mimesis, spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying c ...

music video to accompany it. The video premiered the same day on ''Billboard''s website. The second single "Nerve" was released on March 20, 2020, after her

Together at Home ''One World: Together at Home'' (also known as ''Together at Home'') was a 2020 benefit concert organized by Global Citizen (organization), Global Citizen of New York City and curated by singer Lady Gaga in support of the World Health Organizat ...

Instagram live concert. The third single "Loner" was released on May 15, 2020. The album was originally titled ''Black Sheep'', but was changed. In an interview with

IHeartRadio Canada Bell Media Radio, G.P. (formerly CHUM Radio), operating as iHeartRadio Canada, is the radio broadcasting and music events subsidiary of Canadian media conglomerate Bell Media, a division of BCE Inc.. The company owns stations across the countr ...

, Yanofsky said that ''Turn Down the Sound'' was her first choice for the title of the album, but she faced a lot of criticism within her team from choosing the title. She then decided to change it back last minute because it was "true to herself". The album's title track "Turn Down the Sound" and "Bubbles" were written by Yanofsky with her friend

Rod Temperton Rodney Lynn Temperton (9 October 1949 – 25 September 2016) was an English musician, songwriter, and record producer. Temperton was the keyboardist and principal songwriter for the 1970s funk band Heatwave, writing songs including "Star of a ...

. "Bubbles" was the last song Temperton ever worked on, as it was his last song loaded on his music production software. Temperton nicknamed Yanofsky "Wobbles", which was why the song was named "Bubbles".

Recording

The album was recorded in two straight weeks with no days off at Warner Chappell Studios in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

. It was recorded in April 2019 under the producers Roger Kleinmen and Zachary Seman who have worked with

ASAP Rocky Rakim Athelaston Mayers (born October 3, 1988), known professionally as ASAP Rocky ( ; stylized as A$AP Rocky), is an American rapper. Born and raised in Harlem, he embarked on his musical career as a member of the hip hop music, hip hop coll ...

and

Joey Badass Jo-Vaughn Virginie Scott (born January 20, 1995), known professionally as Joey Badass (stylized as Joey Bada$$), is an American rapper and actor. Born in Brooklyn, New York City, he formed the regional hip-hop group Pro Era in 2011, with whom h ...

before. Yanofsky called the recording a "very special experience" in an Instagram post. She also said that the recording did not feel like work at all, as it was genuinely fun. The first songs recorded were "High Note", and "Throwing Stones". "Throwing Stones" was recorded with musician Remy using a

Wurlitzer The Rudolph Wurlitzer Company, usually referred to as simply Wurlitzer, is an American company started in Cincinnati in 1853 by German immigrant (Franz) Rudolph Wurlitzer. The company initially imported stringed, woodwind and brass instruments ...

Promotion

Yanofsky originally had two promotional shows that she would perform in

Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...

and

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

before the album's release. But they have since been moved to the fall because of the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

. On July 6, Yanofsky performed her single "Loner" on ''The Morning Show Canada'' to support the album.

Track listing

Chart performance

The album performed moderately during its first week of release, as was the 34th best selling album across all digital platforms according to

Exclaim! Magazine ''Exclaim!'' is a Canadian music and entertainment publisher based in Toronto, which features coverage of new music across all genres with a special focus on Canadian and emerging artists. The monthly ''Exclaim!'' print magazine publishes seven ...

Charts

References

{{Authority control 2020 albums Nikki Yanofsky albums