Tupperware Brands Corporation, formerly Tupperware Corporation, is an American
multinational company that produces home product lines that includes kitchen gadgets, preparation, storage containers, and serving products for the kitchen and home.
Its main focus is kitchen and household products, and it is particularly known for its line of
plastic
Plastics are a wide range of synthetic or semi-synthetic materials that use polymers as a main ingredient. Their plasticity makes it possible for plastics to be moulded, extruded or pressed into solid objects of various shapes. This adaptab ...
containers for food storage and preparation. By extension, plastic food containers in general, regardless of brand, are sometimes referred to as
Tupperware
Tupperware is an American home products line that includes preparation, storage, and serving products for the kitchen and home. In 1942, Earl Tupper developed his first bell-shaped container; the brand products were introduced to the public in 1 ...
.
History
Tupperware Brands Corporation was founded as The Tupperware Company in 1946 in
South Grafton, Massachusetts
Grafton is a town in Worcester County, Massachusetts, United States. The population was 19,664 at the 2020 census. The town consists of the North Grafton, Grafton, and South Grafton geographic areas, each with a separate ZIP Code. Incorporated i ...
by
Earl Tupper
Earl Silas Tupper (July 28, 1907 – October 3, 1983) was an American businessman and inventor, best known as the inventor of Tupperware, an airtight plastic container for storing food, and for founding the related home products company that bear ...
. In 1951, Tupper and his wife moved the company's headquarters to
Kissimmee, Florida
Kissimmee ( ) is the largest city and county seat of Osceola County, Florida, United States. As of the 2020 census, the population was 79,226. It is a Principal City of the Orlando-Kissimmee-Sanford, Florida, Metropolitan Statistical Area, wh ...
, where they had purchased 1,000 acres of land.
In 1958, Tupper sold The Tupperware Company for $16 million to
Rexall
Rexall was a chain of American drugstores, and the name of their store-branded products. The stores, having roots in the federation of United Drug Stores starting in 1903, licensed the Rexall brand name to as many as 12,000 drug stores across th ...
.
In December 2005, Tupperware Corporation changed its name to Tupperware Brands Corporation to reflect the company's increasing product diversity.
Since 1997, Tupperware has been directed by
Rick Goings, until recently.
In 2020 Tupperware Brands Corp. appointed Miguel Fernandez as a new chief executive, who previously served in executive positions at Avon Products Inc. and Herbalife Nutrition Ltd., as CEO. He took over the top position at the company April 6.
Brands
A decade after starting business in the United States, Tupperware expanded into Europe. By 1965, the company had a presence in six European countries, and then launched in Singapore, Japan, and Australia. Tupperware also had sales offices in Africa and Latin America before 1970. After that, Tupperware Brands expanded to almost 100 countries around the world under seven brands connected to it: the brands
Tupperware
Tupperware is an American home products line that includes preparation, storage, and serving products for the kitchen and home. In 1942, Earl Tupper developed his first bell-shaped container; the brand products were introduced to the public in 1 ...
, Avroy Shlain, BeautiControl, Fuller Cosmetics (including
Armand Dupree), NaturCare, Nutrimetics, and Nuvo.
In 2008, due to its success in developing the brand's name in China, India, and Indonesia, Tupperware received awards for "Most Favored Brand by Women" and "Company with the Best Corporate Face."
Awards
In 2010, the company was ranked equal #2 in ''Fortune''s Most Admired Home equipment and furnishings section.
See also
*
Earl Tupper
Earl Silas Tupper (July 28, 1907 – October 3, 1983) was an American businessman and inventor, best known as the inventor of Tupperware, an airtight plastic container for storing food, and for founding the related home products company that bear ...
*
Brownie Wise
*
Rick Goings
References
External links
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Direct marketing
Marketing companies of the United States
Multinational companies headquartered in the United States
Companies based in Orlando, Florida
American companies established in 1946
Retail companies established in 1946
1946 establishments in Massachusetts
Companies listed on the New York Stock Exchange
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