"Tulum" is a song recorded and performed by the Mexican singer

Peso Pluma Hassan Emilio Kabande Laija (born 15 June 1999), known professionally as Peso Pluma, is a Mexican corrido singer and rapper. Learning to play the guitar during his early teens, he developed his craft by writing songs inspired by regional Mexi ...

and the American band

Grupo Frontera Grupo Frontera is an American regional Mexican band from Edinburg, Texas. The band currently consists of vocalist and bajo quinto player Adelaido "Payo" Solís III, accordionist and fellow vocalist Juan Javier Cantú, congas player Julian Peña Jr ...

. It was written by the singer, by Andrés Correa Ríos and

Edgar Barrera Edgar is a commonly used masculine English given name, from an Anglo-Saxon name ''Edgar'' (composed of '' ead'' "rich, prosperous" and ''gar'' "spear"). Like most Anglo-Saxon names, it fell out of use by the Late Middle Ages; it was, however, ...

, the latter also produced it. It was released on 29 June 2023, as the fifth official single for Peso Pluma's third studio album, '' Génesis,'' in the deluxe version. The song was surprise posted alongside its music video on Peso Pluma's official YouTube channel.

Background and release

After the music of both artists was the topic of conversation in several of the morning conferences of the President of Mexico

Andrés Manuel López Obrador Andrés Manuel López Obrador (; born 13 November 1953), also known by his initials AMLO, is a Mexican former politician, political scientist, public administrator and writer who served as the 65th president of Mexico from 2018 to 2024. He se ...

who recommended and broadcast live songs like "No Se Va", " Frágil" and " Un x100to" by

, and that on the other hand he was against the music of Peso Pluma and the corridos tumbados since this "encourages the consumption of drugs and violence", and that the subject was not discussed in the media, the song was launched in a surprise way, which, contrary to the president's opinion, does not speak of violence and excesses as a form of protest. The release occurred after announcing on social networks on June 29, 2023, at the same time of the release of the ''deluxe'' version of the ''Génesis''.

Reception

Comments from critics and media

The release generated generally positive reviews from digital and print media, highlighting the singer's new sound, leaving aside the war themes and the sound from Sierra. The site

Cultura Colectiva Cultura Colectiva is a Mexico-based digital media publisher. It publishes content designed to be shared over social media networks targeted at a Latin American audience. It currently ranks third among the most read digital native media publishers ...

he named it "the song of the summer" since "it spreads the romance of the lyrics and even makes you want to dance, on the beach and the waves of the sea."

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner and the music critic Ralph J. Gleason. The magazine was first known fo ...

magazine wrote that the song was: "a perfect summer anthem that combines the iconic sounds of each of the acts with upbeat melodies that serenade a love interest...". The Mexican newspaper '' La Razón'' assured that the song would be the new world hit for both artists. The portal 24 Horas Chiapas mentioned "("Tulum") has summer overtones, which makes it very ad hoc for the season. The site ''Sopitas'' published: "this song comes more with a romantic northern cumbia vibe for those who find themselves in love dilemmas". The newspaper El Heraldo de Chihuahua through El Sol de Parral said: "(«Tulum») addresses a theme of love, which together with the characteristic rhythm of the group, added to the peculiar voice of Peso Pluma, make it a real gem". The portal

MSN MSN is a web portal and related collection of Internet services and apps provided by Microsoft. The main webpage provides news, weather, sports, finance and other content curated from hundreds of different sources that Microsoft has partnere ...

published: "this song breaks a bit with the themes that «Double P» (Nickname of Peso Pluma) uses in its lyrics, since it leaves aside drug culture, to talk about love". The radio group

Los 40 Los 40 (stylized as LOS40, formerly ''Los 40 Principales'', ) is a Spanish Top 40-themed music radio station that broadcasts current and recent music, primarily focusing on genres such as pop, dance, electropop, Electro Latin, and Reggaeton. T ...

expressed: "(in the song) you can hear that the styles of both artists are respected, thus leaving a romantic essence and a very catchy rhythm to listen to".

Commercial performance

In its first week, the song was positioned in the top 30 of Spotify's Global top, as well as in the top 5 of Mexico, Guatemala and Bolivia; in the top 50 of the United States, Honduras and El Salvador, and top 100 of Argentina, Ecuador, Uruguay, Nicaragua and Paraguay. It debuted the week of July 9 in position 10 of Monitor Latino's Top 10 in Guatemala; the week of July 15, 2023 at number 43 on the US

Billboard Hot 100 The ''Billboard'' Hot 100, also known as simply the Hot 100, is the music industry standard record chart in the United States for songs, published weekly by '' Billboard'' magazine. Chart rankings are based on sales (physical and digital), ...

chart, at number 6 on the

Hot Latin Songs The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin music, Latin songs, published weekly by Billboard (magazine), ''Billboard'' magazine. Since October 2012, chart ranki ...

and

Mexico Songs Mexico Songs is a music record chart of Mexico, published by ''Billboard'' since February 2022. It is updated every Tuesday on ''Billboard''s website. It is part of ''Billboards Hits of the World chart collection, which rank the top 25 songs w ...

charts respectively, at number 4 on Bolivia Songs and 25 on the Global 200, all the debuts happened in the same week.

Music and lyrics

Musically, the song is a norteña cumbia with norteño arrangements from Monterrey highlighting instruments such as the accordion, the quinto bass, the electric bass, the drums and the congas. Lyrically, he talks about an ex-partner in which he asks her to leave her new boyfriend and return, since he doesn't deserve her. The lyrics includes, "Baby, a mí lo que me faltaba eras tú / Tú eres lo más rico que hay en el menú / Dile que se despida / Que ya tú estás convencida / Dile que tienes otro hombre / Si quieres dile mi nombre / Que la comida se enfría, cuando se descuida".

Promotion

Music video

A music video premiered the same day the song was released, was uploaded to Featherweight's official YouTube channel, and quickly went number 6 trending in Mexico. It was directed by Abelardo Báez. The video stars the performers of the song dressed in strong, vibrant colors, showing scenes of them dancing and enjoying a house party located on a tropical beach. On its first day of release, the video amassed 2.9 million views.

Lyric video

The lyric video was released on June 29, 2023, along with other lyric videos and audio visualizers that premiered simultaneously with the release of Génesis (Deluxe).

Visualizer

The audio visualizer was released simultaneously on June 29, 2023, with other visualizers and lyric videos that premiered simultaneously with the release of ''Génesis (Deluxe)''.

Usage in media

The song appears on

EA Sports FC 24 ''EA Sports FC 24'' is an association football-themed simulation video game developed by EA Vancouver and EA Romania and published by EA Sports. It is the inaugural installment in the ''EA Sports FC'' series, succeeding the ''FIFA'' video game ...

on the game’s soundtrack.

Charts

Weekly charts

Year-end charts

Certifications

References

{{Grupo Frontera 2023 songs 2023 singles Peso Pluma songs Grupo Frontera songs Regional Mexican songs Songs written by Edgar Barrera Songs in Spanish Songs written by Peso Pluma