Tudum: A Global Fan Event, also known as Netflix Tudum or Tudum Festival, is a pop culture event that covers

Netflix Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...

's original films and television series. Held for the first time in January 2020, the event is presented by Maisa Silva and brings singers, actors and actresses from Netflix to promote new work, meet and play with the Brazilian public. Currently, the festival has had four editions.

History

First edition

The first edition, in January 2020, was held in

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...

, Brazil, with a public of over 50,000 people during the four days and big names from the original Netflix productions such as

Lana Condor Lana Therese Condor (born Trần Đồng Lan; May 11, 1997) is an American actress, producer, and singer. She made her acting debut starring as Jubilee in the superhero film '' X-Men: Apocalypse'' (2016), and gained international recognition for ...

, Noah Centineo, Larissa Manoela and Jottapê, with concerts by Anavitória, Melim, Projota, Kevin o Chris, Gretchen and Tropkillaz. The event brought together sets from various series, such as '' Stranger Things'', '' Sex Education'' and '' Sintonia'', so that the public had an immersive experience and could feel part of their favorite series.

Second edition

The second edition, in November 2020, was carried out entirely online, given the circumstances of social distancing and quarantine caused by the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...

. Netflix decided to create an online version of the festival presented by Maisa Silva and names of their original productions such as Ashley Park, Lucas Bravo, Joel Courtney and Leah Lewis with concerts by Marília Mendonça, Pabllo Vittar, Emicida, Jottapê and Mila. The event also gained an Almanac version that was distributed physically and digitally, with the aim of expanding the event and covering the entire national territory. Netflix held the virtual edition for free as well as distributing 100,000 copies of an almanac with several stories, games and activities about the series and movies.

Third edition

The third edition, in September 2021, was named "Tudum: A Global Fan Event", an online event that includes audiences from other countries. The event was broadcast on YouTube, Facebook and Twitch on September 25.

Fourth edition

The event was broadcast on September 24th 2022.

Tudum (website)

On December 9, 2021, Netflix announced the launch of a website named after the annual event, an official companion website that offers news, exclusive interviews and behind-the-scenes videos for its original television shows and films.

References

External links

* {{Netflix 2020 establishments in Brazil Annual events Entertainment events in Brazil Events in São Paulo Festivals established in 2020 Netflix