Tuborg is a Danish brewing company founded in 1873 on a

harbour A harbor (American English), harbour (British English; see spelling differences), or haven is a sheltered body of water where ships, boats, and barges can be docked. The term ''harbor'' is often used interchangeably with ''port'', which is ...

in Hellerup, an area North of

Copenhagen, Denmark Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ...

. Since 1970 it has been part of the

Carlsberg Group Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. ...

. The brewery's flagship, the Tuborg

pilsner Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (german: Pilsen), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewe ...

, was brewed for the first time in 1880.

History

The name ''Tuborg'' comes from ''Thuesborg'' ("Thue's castle"), a

Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

inn from the 1690s situated in the area of the brewery. This evolved and was adopted into local placenames, such as ''Lille Tuborg'' and ''Store Tuborg''. ''Tuborgvej'' in Copenhagen is named after the site of the original Tuborg brewery. Philip Heyman (5 November 1837 – 15 December 1893) was a Danish-Jewish industrialist who co-founded in 1873 the Tuborg Brewery, together with

C. F. Tietgen Carl Frederik Tietgen (19 March 1829 – 19 October 1901) was a Denmark, Danish financier and industrialist. He played an important role in the industrialisation of Denmark as the founder of numerous prominent Danish companies, many of which ar ...

Gustav Brock Gustav Frederick Brock (c. 1881–1945) was a portrait painter, portrait miniature artist, and an expert on the hand coloring of motion pictures. He was the son of the Danish painter Gustav Brock (1849–1887). He was born in San Francisco and ed ...

aand Rudolph Puggaard. After Heyman's death, the Tuborg Brewery merged with "De Forenede Bryggerier" in 1894, which through this way entered into a profit-sharing agreement with

Carlsberg Carlsberg may refer to: Places * Carlsberg (district), a district in Copenhagen, Denmark ** Carlsberg station, its train station * Carlsberg, Germany, a municipality in Rhineland-Palatinate, Germany * Carlsberg Fjord, Greenland Other uses * Carlsbe ...

in 1903. In the company, after the founder's death, the CEO was his Jewish son-in-law, Benny Dessau, and was then run by his widow and also his son Aage Philip Heyman.

Beers

Tuborg sells a variety of beers in over 31 countries. These varieties include Tuborg Green, Tuborg Lemon, Tuborg Christmas beer, Tuborg Gold, Tuborg Red, Tuborg Twist, Tuborg Black, and Tuborg Fine Festival. Tuborg Red was the first beer brewed by the company, in 1875. Tuborg Red is not brewed regularly but is produced once each May to salute the company's birthday. The brewery has distributed Tuborg Squash since 1936.

Marketing

In 1990 Tuborg launched their annual Christmas brew on the second Wednesday in November, with the marketing term "J-day"; "snestorm" (blizzard) and "snefald" (snowfall) are also used. 'J' stands for Jul (Christmas) or julebryg (Christmas brew). Similarly, there is a P-day for påskebryg (Easter brew). In 1999, J-day moved to the first Friday in November. Traffic police laid out an alcohol control plan for that evening. In 2009 J-day was moved again to the last Friday in October, but in 2010 it returned to the first Friday in November.

Sponsorships

In 2008, Tuborg announced a sponsorship deal with Reading and Leeds music festivals to become their exclusive Official Beer Partner, a position held in previous years by Carling. In 2009, it also arranged an exclusive deal with The Download festival to be the official beer and have a dedicated stage named after the beer. Tuborg also sponsors the Tuborg Image Awards, an annual music award presentation that takes place in

Nepal Nepal (; ne, नेपाल ), formerly the Federal Democratic Republic of Nepal ( ne, सङ्घीय लोकतान्त्रिक गणतन्त्र नेपाल ), is a landlocked country in South Asia. It is ma ...

References

External links

* {{Authority control Food and drink companies established in 1873 Danish brands Breweries in Denmark Multinational companies headquartered in Denmark Purveyors to the Court of Denmark Danish companies established in 1873 Carlsberg Group