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Tuborg is a Danish brewing company founded in 1873 on a
Philip Heyman (5 November 1837 – 15 December 1893) was a Danish-Jewish industrialist who co-founded in 1873 the Tuborg Brewery, together with C. F. Tietgen, Gustav Brock aand Rudolph Puggaard. After Heyman's death, the Tuborg Brewery merged with "De Forenede Bryggerier" in 1894, which through this way entered into a profit-sharing agreement with Carlsberg in 1903. Benny Desau, Heyman's son-in-law, was a director of De Forenede Bryggerier, followed by his son Einar Dessau in 1919.
During the Occupation, because of his Jewish background, Einar Dessau had to flee to 
In the last year of the war, Tuborg's boiler house was destroyed on the 5 January, or schalburgtage, but beer deliveries could still be continued the next day thanks to outside help.
In 1990 Tuborg launched their annual Christmas brew on the second Wednesday in November, with the marketing term " J-day"; "snestorm" (blizzard) and "snefald" (snowfall) are also used. 'J' stands for Jul (Christmas) or julebryg (Christmas brew). Similarly, there is a P-day for påskebryg (Easter brew). In 1999, J-day moved to the first Friday in November. Traffic police laid out an alcohol control plan for that evening. In 2009 J-day was moved again to the last Friday in October, but in 2010 it returned to the first Friday in November.
In 2022, Tuborg collaborated with Chinese rappers in a project called "Why Not!".
harbour
A harbor (American English), or harbour (Commonwealth English; see American and British English spelling differences#-our, -or, spelling differences), is a sheltered body of water where ships, boats, and barges can be Mooring, moored. The t ...
in Hellerup
Hellerup () is a very affluent district of Gentofte Municipality in the suburbs of Copenhagen, Denmark. The most urban part of the district is centred on Strandvejen and is bordered by Østerbro to the south and the Øresund to the east. It compr ...
, to the north of Copenhagen, Denmark. Since 1970 it has been part of the Carlsberg Group
Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. Th ...
. The brewery's flagship, the Tuborg pilsner
Pilsner (also pilsener or simply pils) is a type of pale lager. It takes its name from the Bohemian city of Plzeň (), where the world's first pale lager (now known as Pilsner Urquell) was produced in 1842 by Pilsner Urquell Brewery.
History
...
, was brewed for the first time in 1880.
History
The name ''Tuborg'' comes from ''Thuesborg'' ("Thue's castle"), aCopenhagen
Copenhagen ( ) is the capital and most populous city of Denmark, with a population of 1.4 million in the Urban area of Copenhagen, urban area. The city is situated on the islands of Zealand and Amager, separated from Malmö, Sweden, by the ...
inn from the 1690s situated in the area of the brewery. This evolved and was adopted into local placenames, such as ''Lille Tuborg'' and ''Store Tuborg''. ''Tuborgvej'' in Copenhagen is named after the site of the original Tuborg brewery.
Philip Heyman (5 November 1837 – 15 December 1893) was a Danish-Jewish industrialist who co-founded in 1873 the Tuborg Brewery, together with C. F. Tietgen, Gustav Brock aand Rudolph Puggaard. After Heyman's death, the Tuborg Brewery merged with "De Forenede Bryggerier" in 1894, which through this way entered into a profit-sharing agreement with Carlsberg in 1903. Benny Desau, Heyman's son-in-law, was a director of De Forenede Bryggerier, followed by his son Einar Dessau in 1919.
During the Occupation, because of his Jewish background, Einar Dessau had to flee to Sweden
Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...
in November 1943
Events
Below, the events of World War II have the "WWII" prefix.
January
* January 1 – WWII: The Soviet Union announces that 22 German divisions have been encircled at Stalingrad, with 175,000 killed and 137,650 captured.
* January 4 � ...
, where he joined the resistance work. After the war, he resumed his position at Tuborg.
In the last year of the war, Tuborg's boiler house was destroyed on the 5 January, or schalburgtage, but beer deliveries could still be continued the next day thanks to outside help.Marketing
Advertisement
In 1990 Tuborg launched their annual Christmas brew on the second Wednesday in November, with the marketing term " J-day"; "snestorm" (blizzard) and "snefald" (snowfall) are also used. 'J' stands for Jul (Christmas) or julebryg (Christmas brew). Similarly, there is a P-day for påskebryg (Easter brew). In 1999, J-day moved to the first Friday in November. Traffic police laid out an alcohol control plan for that evening. In 2009 J-day was moved again to the last Friday in October, but in 2010 it returned to the first Friday in November.
In 2022, Tuborg collaborated with Chinese rappers in a project called "Why Not!".
Sponsorships
In 2008, Tuborg announced a sponsorship deal with Reading and Leeds music festivals to become their exclusive Official Beer Partner, a position held in previous years by Carling. In 2009, it also arranged an exclusive deal with The Download festival to be the official beer and have a dedicated stage named after the beer. Tuborg also sponsors the Tuborg Image Awards, an annual music award presentation that takes place inNepal
Nepal, officially the Federal Democratic Republic of Nepal, is a landlocked country in South Asia. It is mainly situated in the Himalayas, but also includes parts of the Indo-Gangetic Plain. It borders the Tibet Autonomous Region of China Ch ...
.
See also
* Philip HeymanReferences
External links
* {{Authority control Tuborg Carlsberg brands Breweries in Denmark Beer brands of Denmark Danish brands Food and drink companies established in 1873 Multinational companies headquartered in Denmark Danish companies established in 1873 Purveyors to the Court of Denmark