Tuborg Bottle
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The Tuborg Bottle ( Danish: Tuborgflasken) is a 26 metres tall landmark shaped as a Tuborg bottle located close to Tuborg's former brewery site, now
Tuborg Havn Tuborg Havn or Port of Tuborg is a marina and surrounding mixed-use neighbourhood in the Hellerup district of Copenhagen, Denmark. Located on a peninsula on the north side of Svanemølle Bay, just north of the border to Copenhagen Municipality, it ...
,
Hellerup Hellerup () is a very affluent district of Gentofte Municipality in the suburbs of Copenhagen, Denmark. The most urban part of the district is centred on Strandvejen and is bordered by Østerbro to the south and the Øresund to the east. It compr ...
, in the northern suburbs of
Copenhagen Copenhagen ( ) is the capital and most populous city of Denmark, with a population of 1.4 million in the Urban area of Copenhagen, urban area. The city is situated on the islands of Zealand and Amager, separated from Malmö, Sweden, by the ...
,
Denmark Denmark is a Nordic countries, Nordic country in Northern Europe. It is the metropole and most populous constituent of the Kingdom of Denmark,, . also known as the Danish Realm, a constitutionally unitary state that includes the Autonomous a ...
.


History

The Tuborg Bottle was originally constructed as Tuborg Breweries' contribution to the
Nordic Exhibition of 1888 The Nordic exhibition of Industry, Agriculture, and Art of 1888 (''Den Nordiske Industri-, Landbrugs- og Kunstudstilling i Kjøbenhavn 1888'') was an exhibition that aimed to feature the best of art, industry, and agriculture from the five Nordi ...
in Copenhagen and it was then located where
Copenhagen City Hall Copenhagen City Hall () is the headquarters of the Copenhagen City Council as well as the Lord mayor of the Copenhagen Municipality, Denmark. The building is situated on City Hall Square in central Copenhagen. Architecture The current building ...
stands today. Tuborg was the first Danish brewery to market bottled beer as an alternative to the traditional beer barrels. The structure was designed by the architect Viggo Klein and executed by the theatrical painter Carl Lund. Denmark's first mechanical lift transported visitors up to the observation platform. The lift was operated by the water pressure from
Copenhagen Waterworks Copenhagen Waterworks ( Danish: ) opened in 1859 in Copenhagen, Denmark. Located in Studiestræde, between Axeltorv and H. C. Andersens Boulevard, it was Denmark's first waterworks and continued operations until 1951. The complex was designated ...
through a system of stamps and
pulley Sheave without a rope A pulley is a wheel on an axle or shaft enabling a taut cable or belt passing over the wheel to move and change direction, or transfer power between itself and a shaft. A pulley may have a groove or grooves between flan ...
s. The top of the bottle was after dark illuminated by electrical lights. The Tuborg Bottle was after the closure of the exhibition in 1889 moved to a site next to the Tuborg headquarters at the corner of Strandvejen and Carolinevej in Hellerup. The entrance fee to the tower was 5
øre Øre (plural ''øre'', , ) is the centesimal subdivision of the Danish and Norwegian krone. The Faroese division is called the ''oyra'', but is equal in value to the Danish coin. Before their discontinuation, the corresponding divisions of the ...
but the 5 øre was refunded if visitors enjoyed a glass of beer in the adjacent restaurant and beer garden after visiting the tower. It was for many years a popular stop for people travelling up and down Strandvejen. The establishment closed in 1925 when other restaurateurs on Strandvejen complained over unfair competition from their own supplier of beer. The restaurant pavilion was then used as an
Automobile repair shop An automobile repair shop (also known regionally as a garage or a workshop) is an establishment where automobiles are repaired by auto mechanics and technicians. The customer interface is typically a Customer service representative, service adv ...
and showroom prior to its demolition in 1934. Tuborg Breweries merged with
Carlsberg Group Carlsberg A/S (; ) is a Danish multinational brewer. Founded in 1847 by J. C. Jacobsen, the company's headquarters is in Copenhagen, Denmark. Since Jacobsen's death in 1887, the majority owner of the company has been the Carlsberg Foundation. Th ...
in 1969 and most of the beer production moved to
Jutland Jutland (; , ''Jyske Halvø'' or ''Cimbriske Halvø''; , ''Kimbrische Halbinsel'' or ''Jütische Halbinsel'') is a peninsula of Northern Europe that forms the continental portion of Denmark and part of northern Germany (Schleswig-Holstein). It ...
in 1979. The Tuborg Bottle was in 1988 temporarily moved to City Hall Square in Copenhagen to mark the 150 years anniversary of the Industrial Council (Industrirådet) as well as the 100 years anniversary of the Tuborg Bottle. It was later moved back to a site next to Tuborg's former headquarters. It was renovated in 2003.


Design

The Tuborg Bottle is 26 metres tall and has retained its original shape but has apart from that undergone a number of changes since it was first erected in 1888. The original design featured a Red Tuborg lager beer label but it was changed to a Green Tuborg label as pilsner beer grew in popularity. The mechanical lift was already replaced by a spiral staircase. The original canvas cladding has been replaced by a glassfiber cladding.


References


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Source
{{Gentofte Municipality Tuborg buildings and structures Buildings and structures in Gentofte Municipality Novelty architecture Relocated buildings and structures in Denmark 1888 establishments in Denmark