Tseng Laboratories, Inc. (also known as Tseng Labs or TLI) was a maker of
graphics chip
A video display controller or VDC (also called a display engine or display interface) is an integrated circuit which is the main component in a video-signal generator, a device responsible for the production of a TV video signal in a computin ...
s and controllers for
IBM PC compatibles
IBM PC compatible computers are similar to the original IBM PC, XT, and AT, all from computer giant IBM, that are able to use the same software and expansion cards. Such computers were referred to as PC clones, IBM clones or IBM PC clones. ...
, based in
Newtown, Pennsylvania, and founded by Jack Hsiao Nan Tseng.
Founded in 1983, Tseng Labs' first product was designed to allow IBM PCs to run the
CP/M
CP/M, originally standing for Control Program/Monitor and later Control Program for Microcomputers, is a mass-market operating system created in 1974 for Intel 8080/ 85-based microcomputers by Gary Kildall of Digital Research, Inc. Initial ...
Operating System. When an OEM deal for that product was cancelled, TLI introduced a combination multifunction and graphics, called Ultrapak, which upgraded IBM PC and XT compatible computers with some features of an IBM AT. Ultrapak also foreshadowed Tseng Labs penchant for enhancing graphics - by providing
IBM Monochrome Display Adapter
The Monochrome Display Adapter (MDA, also MDA card, Monochrome Display and Printer Adapter, MDPA) is IBM's standard video display card and computer display standard for the IBM PC introduced in 1981. The MDA does not have any pixel-addressabl ...
(MDA) and
Hercules Graphics Card The Hercules Graphics Card (HGC) is a computer graphics controller made by Hercules Computer Technology, Inc. that combines IBM's text-only MDA display standard with a bitmapped graphics mode. This allows the HGC to offer both high-quality text an ...
(HGC) compatibility along with their own special 132 column text modes. These extended text modes created a successful niche for TLI - the cards were popularly used by corporations for PCs that also emulated mainframe terminals that displayed 132 columns. The UltraPAK Short (a graphics-only version of UltraPAK) was the base design for the
DFI
DFI (Diamond Flower Inc) is a Taiwanese industrial computer company with headquarters in Taipei. It designs, develops, manufactures, and sells industrial motherboard, industrial PCs, System-on-Module, industrial displays, and ODM/OEM services. ...
MG-150, which was reported to be the best selling MDA/HGC compatible card of all time.
Future Tseng products continued to push beyond mere IBM compatibility. ColorPAK - the company's CGA compatible product - offered 'high resolution' 400 line graphics in 1985. The EVA and EVA/480 products of 1986 were the first recorded instances of a graphics chip company extending the IBM register set. EVA products enabled 130 more lines of graphics (640x480) than IBM EGA, as well as advanced features like hardware accelerated windowing, panning, and zooming.
Tseng migrated from a retail / commercial board supplier to OEM sales of their chips. Ultimately, Tseng Labs VGA controllers were found in PCs from major system and board companies including
Compaq
Compaq Computer Corporation (sometimes abbreviated to CQ prior to a 2007 rebranding) was an American information technology company founded in 1982 that developed, sold, and supported computers and related products and services. Compaq produced ...
,
Dell
Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies.
Dell sells personal computers (PCs), servers, data ...
,
IBM,
NEC
is a Japanese multinational corporation, multinational information technology and electronics corporation, headquartered in Minato, Tokyo. The company was known as the Nippon Electric Company, Limited, before rebranding in 1983 as NEC. It prov ...
, STB Systems,
Diamond Multimedia
Diamond Multimedia is an American company that specializes in many forms of multimedia technology. They have produced graphics cards, motherboards, modems, sound cards and MP3 players, however the company began with the production of the TrackSta ...
and several major Taiwanese add-in brands.
Tseng's best-known products were the Tseng Labs ET3000,
Tseng Labs ET4000
The Tseng Labs ''ET4000'' was a line of SVGA graphics controller chips during the early 1990s, commonly found in many 386/ 486 and compatible systems, with some models, notably the ''ET4000/W32'' and later chips, offering graphics acceleration. Of ...
and Tseng Labs ET6000
VGA
Video Graphics Array (VGA) is a video display controller and accompanying de facto graphics standard, first introduced with the IBM PS/2 line of computers in 1987, which became ubiquitous in the PC industry within three years. The term can now ...
-compatible graphics chips, which were highly popular between 1990 and 1995 (the era of
Windows 3.x Windows 3.x means either of, or all of the following versions of Microsoft Windows:
* Windows 3.0
* Windows 3.1x
Windows 3.1 is a major release of Microsoft Windows. It was released to manufacturing on April 6, 1992, as a successor to Windo ...
). The company's ET4000 family was noteworthy for unusually fast host-interface (
ISA
Isa or ISA may refer to:
Places
* Isa, Amur Oblast, Russia
* Isa, Kagoshima, Japan
* Isa, Nigeria
* Isa District, Kagoshima, former district in Japan
* Isa Town, middle class town located in Bahrain
* Mount Isa, Queensland, Australia
* Mount Is ...
) throughput, despite a conventional DRAM framebuffer.
TLI was responsible for many breakthroughs in graphics common in today’s mainstream including extended register sets, packed pixel 8, 15, 16, and 24-bit color modes, the first local bus graphics designs, the first integrated local bus controller, and Image Memory Access (IMA)- a high-speed asynchronous input for video or graphics into the display buffer.
Using IMA bus, Tseng created the category of mainstream motion video accelerator with a series of video image processing circuits, branded VIPeR. VIPeR chips provided relatively high quality live and computer generated video. The chips were used in on high-end video solutions from companies like Matrox and Jazz Multimedia. Competitors integrated less elegant algorithms inside their mainstream graphics controllers - a trend Tseng followed with its latter generation of chips.
Tseng was a victim of the graphics card
shakeout
Shakeout is a term used in business and economics to describe the consolidation of an industry or sector, in which businesses are eliminated or acquired through competition. It may also refer to a situation in which many investors exit their pos ...
of the mid-1990s, losing market share to
S3 Graphics
S3 Graphics, Ltd (commonly referred to as S3) was an American computer graphics company. The company sold the Trio, ViRGE, Savage 3D, and Chrome series of graphics processors. Struggling against competition from 3dfx Interactive, ATI and Nvidi ...
and
ATI Technologies
ATI Technologies Inc. (commonly called ATI) was a Canadian semiconductor industry, semiconductor technology corporation based in Markham, Ontario, Markham, Ontario, that specialized in the development of graphics processing units and chipsets. Fo ...
.
Tseng was especially late to integrate a
RAMDAC
A random-access memory digital-to-analog converter (RAMDAC) is a combination of three fast digital-to-analog converters (DACs) with a small static random-access memory (SRAM) used in computer graphics display controllers or video cards to store th ...
into its product-line, not succeeding until the ET6000. In the later years of the ET4000's lifetime, the lack of an integrated RAMDAC severely hurt Tseng's competitiveness.
Struggling to source adequate supplies of memory for their updated cards, and lacking the funds to complete development of a modern integrated 3D engine (the ET6300), the board decided to abandon plans to ship a next generation part, and chose instead to preserve the cash pile, and seek a buy out instead.
This strategy eventually resulted in the company’s engineers and graphics expertise being purchased by ATI (now a part of AMD) in December 1997. Tseng's management chose to use the proceeds of the sale, along with the existing cash reserves, to invest in a start-up, and merged the company with
pharmaceutical
A medication (also called medicament, medicine, pharmaceutical drug, medicinal drug or simply drug) is a drug used to diagnose, cure, treat, or prevent disease. Drug therapy (pharmacotherapy) is an important part of the medical field and re ...
company Cell Pathways in 1998. The latter was acquired by
OSI Pharmaceuticals
OSI Pharmaceuticals, Inc. was an American pharmaceutical company formerly based on Long Island, New York with facilities in Colorado, New Jersey and the United Kingdom. On Sunday, May 16, 2010 OSI agreed to be acquired by Japan-based, TSE-listed ...
in 2003.
[MarketWatch]
Cell Pathways, OSI announce merger
/ref>
References
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American companies established in 1983
American companies disestablished in 1998
Computer companies established in 1983
Computer companies disestablished in 1998
Defunct computer companies of the United States
Defunct computer hardware companies
Defunct semiconductor companies of the United States
Graphics hardware companies