A trustmark is an image, logo, or badge that is typically displayed on an

E-commerce E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...

website, indicating that the site has passed certain digital security tests or is operated by a member of a professional organization. The trustmark is intended to show approval of the brand by a recognizable third party. Customers gain confidence and may be more inclined to transact business with a brand bearing a trustmark. One of the oldest familiar trustmarks, the Good Housekeeping Seal of Approval, was established in 1909 as a way for the magazine's Research Institute to endorse specific products backed by a two-year warranty. In the modern era, digital trustmarks can be a machine-readable authentication feature within an identity trust framework. In the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

since 2006, there is a non-profit entity called TrustMark that under a master agreement from the

Department for Business, Energy and Industrial Strategy The Department for Business, Energy, and Industrial Strategy (BEIS) was a Departments of the Government of the United Kingdom, ministerial department of the Government of the United Kingdom, United Kingdom Government, from July 2016 to Februar ...

licenses and audits businesses that register to carry out work inside and near residential homes. In Canada, there has been a trustmark issued by the Canadian Centre for Philanthropy (now Imagine Canada) to identify charities that meet standards of ethics and accountability. In 2018,

Mozilla Mozilla is a free software community founded in 1998 by members of Netscape. The Mozilla community uses, develops, publishes and supports Mozilla products, thereby promoting free software and open standards. The community is supported institution ...

and a consortium including the

New York University School of Law The New York University School of Law (NYU Law) is the law school of New York University, a private research university in New York City. Established in 1835, it was the first law school established in New York City and is the oldest survivin ...

backed a product packaging trustmark called Trustable Technology. TRUSTe (now TrustArc) is another specialist in trustmark review services.

References

{{DEFAULTSORT:Trustmark (commerce) Internet security Politics and technology

See also

References