Trust and Safety (T&S) is a term commonly used in the context of online platforms, communities, and services. It refers to the policies, practices, products and teams dedicated to ensuring that users can trust and feel safe while using a service or participating in an

online community An online community, also called an internet community or web community, is a community whose members engage in computer-mediated communication primarily via the Internet. Members of the community usually share common interests. For many, on ...

. Trust plays a key role in the daily encounters with the internet, primarily because individuals and customers heavily depend on online technologies for their communicative and commercial engagements. One of the core objectives of trust and safety is to ensure that a

web portal A web portal is a specially designed website that brings information from diverse sources, like emails, online forums and search engines, together in a uniform way. Usually, each information source gets its dedicated area on the page for displayin ...

or digital platform is a trusted, safe environment, where personal identity, data and virtual assets are protected. T&S helps achieve this by enforcing various measures and tools, such as policies and guidelines for what is an acceptable code of conduct/behaviour, monitoring

data breach A data breach, also known as data leakage, is "the unauthorized exposure, disclosure, or loss of personal information". Attackers have a variety of motives, from financial gain to political activism, political repression, and espionage. There ...

es and malicious or harmful activities, and by addressing incidents and

cybercrime Cybercrime encompasses a wide range of criminal activities that are carried out using digital devices and/or Computer network, networks. It has been variously defined as "a crime committed on a computer network, especially the Internet"; Cyberc ...

s quickly. By investing in the trust and safety of digital platforms, brands establish themselves as safe and reliable online destinations, building strong relationships with their users, thus, protecting their reputation.

Key services

Trust and safety encompasses a range of services, including: *

Data security Data security or data protection means protecting digital data, such as those in a database, from destructive forces and from the unwanted actions of unauthorized users, such as a cyberattack or a data breach. Technologies Disk encryption ...

measures, such as

encryption In Cryptography law, cryptography, encryption (more specifically, Code, encoding) is the process of transforming information in a way that, ideally, only authorized parties can decode. This process converts the original representation of the inf ...

, secure storage, and restricted access controls protect user data from unauthorised access. *

Content moderation On websites that allow users to create content, content moderation is the process of detecting contributions that are irrelevant, obscene, illegal, harmful, or insulting. The purpose of content moderation is to remove or apply a warning label to ...

services involve reviewing content created by user-named user-generated content in the industry-and removing what is inappropriate, such as hate speech, misinformation, graphic or video violence and any other non compliant materials. *

Cybersecurity Computer security (also cybersecurity, digital security, or information technology (IT) security) is a subdiscipline within the field of information security. It consists of the protection of computer software, systems and networks from thr ...

solutions like firewalls, intrusion detection and prevention systems,

VPNs Virtual private network (VPN) is a network architecture for virtually extending a private network (i.e. any computer network which is not the public Internet) across one or multiple other networks which are either untrusted (as they are not con ...

antivirus software Antivirus software (abbreviated to AV software), also known as anti-malware, is a computer program used to prevent, detect, and remove malware. Antivirus software was originally developed to detect and remove computer viruses, hence the name ...

, and

authentication Authentication (from ''authentikos'', "real, genuine", from αὐθέντης ''authentes'', "author") is the act of proving an Logical assertion, assertion, such as the Digital identity, identity of a computer system user. In contrast with iden ...

solutions, eliminate the risk of hacking, data breaches, and other malicious activities. * Real-time monitoring, allows for quick and automated threat detection and prompt response to incidents. * Tools such as

digital wallets A digital wallet, also known as an e-wallet or mobile wallet, is an electronic device, online service, or software program that allows one party to make electronic transactions with another party bartering digital currency units for goods and ser ...

blockchain The blockchain is a distributed ledger with growing lists of Record (computer science), records (''blocks'') that are securely linked together via Cryptographic hash function, cryptographic hashes. Each block contains a cryptographic hash of th ...

technology, MFA solutions,

digital asset A digital asset is anything that exists only in digital form and comes with a distinct usage right or distinct permission for use. Data that do not possess those rights are not considered assets. ''Digital assets'' include, but are not limited t ...

management platforms, or virtual asset recovery services enable the protection of virtual assets such as

digital currency Digital currency (digital money, electronic money or electronic currency) is any currency, money, or money-like asset that is primarily managed, stored or exchanged on digital computer systems, especially over the internet. Types of digital cu ...

, in-game items, or other digital assets.The perceived level of trust by an individual plays a crucial role in strengthening the relationship between their behavioral intentions and actual usage, especially in the context of digital wallets.

Companies

Some companies in the Trust and Safety space include: *

Cinder Cinder or Cinders may refer to: In general * Ember, also called cinder * Ash, also called cinder * Scoria, or cinder, a type of volcanic rock In computing * Cinder (programming library), a C++ programming library for visualization *Cinder, Ope ...

, started in 2021 by Glen Wise and Phil Brennan, who met at

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

. Cinder closed $14M in 2022. *

Genpact Genpact Ltd. is an American information technology services, consulting, and outsourcing company headquartered in New York City, New York. Founded in Gurgaon, India, and legally domiciled in Bermuda, Genpact employs more than 125,000 people and ...

a company that provides general AI services, has a trust and safety product offering. * Hive offers AI models for identifying harmful text and audio content, for age verification, that can identify AI generated images and text, detect logos, and even help companies placing context-dependent advertisements. * Jigsaw, a Trust and Safety research group within Google. * TaskUs an outsourcing company provides Human+AI trust and safety solutions.

References

Internet culture Reputation management Content moderation {{Internet-stub

Key services

Companies

See also

References