Mood Media North America (formerly consisting of Muzak, LLC, DMX and Trusonic) is a commercial music company and a wholly owned subsidiary of

Mood Media Corporation Mood Media Corporation is an international in-store provider of music, digital signage, hold music, on-hold messaging, scent, integrated audiovisual, audio/video, and interactive mobile marketing products. It was founded in 2004, and is based in ...

. Founded in 1999 as a small business unit (SBU) of the now defunct MP3.com, Trusonic provided

background music Background music (British English: piped music) is a mode of musical performance in which the music is not intended to be a primary focus of potential listeners, but its content, character, and volume level are deliberately chosen to affect behav ...

to businesses. During the shutdown of MP3.com, Trusonic Inc, a new corporation co-founded by Joe Tebo and Dan O'Neill (the former VP of Engineering at MP3.com) purchased the assets (technology/IP/etc) of the Trusonic business unit including the rights to the majority of the MP3.com independent artist catalog. In October 2007 Trusonic Inc was acquired by Fluid Media Networks. Fluid Media Networks acquired Mood Media in 2010 and Trusonic Inc changed its name to Mood Media North America in 2011. The Trusonic brand remains as the name of the primary Technology Trusonic Media Player in use today. During the shutdown of MP3.com, Trusonic's independent artists' musical recordings were at risk of deletion. As of January 2004, the independent artist catalog was composed of over 1.7 million sound recordings from more than 240,000 artists. The recently formed Trusonic Inc entered into an agreement with GarageBand.com, a website limited to independent artists, which allowed the content owners to authorize the transfer of songs from Trusonic Inc to GarageBand for public consumption. Mood Media North American continues to maintain this extensive music catalog under the name "Trusonic Independent Artists" via the Music Program Terms and Conditions license. MP3.com's Trusonic business unit was the first to introduce an

Internet The Internet (or internet) is the Global network, global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a internetworking, network of networks ...

-based business music player in July 1999, dubbed the ''MBOX''. The MBOX requires an Internet connection (

broadband In telecommunications, broadband or high speed is the wide-bandwidth (signal processing), bandwidth data transmission that exploits signals at a wide spread of frequencies or several different simultaneous frequencies, and is used in fast Inter ...

dial-up Dial-up Internet access is a form of Internet access that uses the facilities of the public switched telephone network (PSTN) to establish a connection to an Internet service provider (ISP) by dialing a telephone number on a conventional telepho ...

) to obtain music and schedules via its MSP protocol. The MBOX differentiates itself through an advanced music, messaging and daypart scheduling system known as Client Online Account (COA). The Trusonic system is a local aware event based playback device where each location is individually addressable and each location can have a unique schedule, or all locations within a retail chain can be scheduled identically. The COA programmed event lists are dynamically interpreted on each MBOX to generate the resulting stream of audio in the retail environment. In 2017, due to years of losses, Mood Media re-structured its

capital structure In corporate finance, capital structure refers to the mix of various forms of external funds, known as capital, used to finance a business. It consists of shareholders' equity, debt (borrowed funds), and preferred stock, and is detailed in the ...

. The deal resulted in the takeover of the formerly public company by

Apollo Global Management Apollo Global Management, Inc. is an American asset management firm that primarily invests in alternative assets. , the company had $548 billion of assets under management, including $392 billion invested in credit, including mezzanine capita ...

and

GSO Capital Partners GSO Capital Partners (GSO) was an American hedge fund and the credit investment arm of The Blackstone Group. It was one of the largest credit-oriented alternative asset managers in the world and a major participant in the leveraged finance mark ...

. In July 2020, Mood Media filed for

bankruptcy Bankruptcy is a legal process through which people or other entities who cannot repay debts to creditors may seek relief from some or all of their debts. In most jurisdictions, bankruptcy is imposed by a court order, often initiated by the deb ...

, with the

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

a major reason for its financial problems. The company emerged from bankruptcy in less than 24 hours due to the agreement of all stakeholders, strong strategic plan, and stable team.

References

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External links

Mood Media North America Home PageGarageBand.com
American companies established in 1999 Entertainment companies established in 1999 Internet properties established in 1999 Companies that have filed for Chapter 15 bankruptcy Companies that filed for Chapter 11 bankruptcy in 2020 2009 mergers and acquisitions Industrial music services Companies based in Austin, Texas