Trulia is an American online real estate marketplace which is a subsidiary of

Zillow Zillow Group, Inc., or simply Zillow, is an American tech real-estate marketplace company that was founded in 2006 by co-executive chairmen Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spen ...

. It facilitates buyers and renters to find homes and neighborhoods across the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

through recommendations, local insights, and map overlays that offer details on commute, schools, churches and nearby businesses. Founded in 2005, Trulia is based in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

, and it is owned and operated by Zillow Group, Inc. Trulia is a registered trademark of Trulia, LLC.

Company history

Founding

Trulia's founders British Pete Flint and Finnish Sami Inkinen met at

Stanford Graduate School of Business The Stanford Graduate School of Business is the Postgraduate education, graduate business school of Stanford University, a Private university, private research university in Stanford, California. For several years it has been the most selective ...

. In 2004, while looking for off-campus housing amidst studying for his MBA, Flint was surprised to discover that the local real estate information available online was often insufficient, out of date or both. Flint and Inkinen took this opportunity to simplify the process of finding a new home through technology. Flint was the CEO and Chairman from inception to acquisition. Trulia was incorporated on the 1st of June 2005.

Growth

In September 2005, Trulia launched its beta product, originally only serving properties in California. Soon after, with growing demand from listing agents wanting to give their listings more visibility nationwide, Trulia rolled out across the US less than a year later. In July 2012, Trulia filed for an

initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investm ...

and stated they would trade on the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District, Manhattan, Financial District of Lower Manhattan in New York City. It is the List of stock exchanges, largest stock excha ...

under the symbol TRLA. In August 2012, Trulia revealed they would plan to raise up to $75 million in the IPO. The IPO was priced at $17 per share, and began trading on September 20, 2012 at an opening price of $22.10. In May 2013, Trulia announced plans to acquire Market Leader Inc. (based in

Kirkland, Washington Kirkland is a city in King County, Washington, United States. A suburb east of Seattle, its population was 92,175 in the 2020 U.S. census which made it the sixth largest city in King County and the twelfth largest city in the state of Washington. ...

) for $355 million, expanding its offerings for real estate agents. The acquisition officially closed on August 20, 2013.

Acquisition

On July 28, 2014,

announced a deal to buy Trulia for $3.5 billion. The deal closed February 17, 2015. As of February 2019, Trulia's offices are at 535 Mission Street in San Francisco.

Products

Trulia offers a variety of real estate and neighborhood products and services for consumers and realtors. In addition to its Android and

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

For Sale and Rentals apps, Trulia features: ;Trulia Neighborhoods : In August 2018, Trulia launched Trulia Neighborhoods to enable home buyers, sellers, and renters to find information about a particular neighborhood. The feature provides original photography, drone footage, reviews from local residents, and facts about each area. ;What Locals Say : In March 2018, Trulia launched What Locals Say, which allows home buyers, sellers, and renters to find information on what local residents think about the neighborhood they live in through polls and reviews. ; Local Legal Protections : In February 2018, Trulia launched a service called Local Legal Protections. It provides information on local nondiscrimination laws for housing, employment, and public accommodations alongside property listings based on data collected by research nonprofit Movement Advancement Project.

Data

Trulia provides price trend information by using listing and public data which shows how the price of a home has changed over a period of time as well as comparing that house price with other homes in the same ZIP code, city, county, or state. Trulia previously featured a crime map with data sourced fro
CrimeReports.com
and SpotCrime.com, which aggregate crime data from law enforcement agencies and news reports. In 2022, citing "bias in real estate", Trulia removed the crime data. Information on local schools and amenities is provided for each property listed on Trulia. The school map include
GreatSchools
data, such as each school's name, grades taught, and the GreatSchools score. School and district boundaries are provided by Maponics. The amenities map is powered by

Yelp Yelp Inc. is an American company that develops the Yelp.com website and the Yelp mobile app, which publishes crowd-sourced reviews about businesses. It also operates Yelp Guest Manager, a table reservation service. It is headquartered in S ...

data. Interactive Commuter and Transit maps show the driving or commute times from any given point in the United States. Using data fro
OpenStreetMap
and GTFS feeds, a visual representation of commute times is projected onto a geographical map. This provides the ability to see at a glance how far one can travel from any given property in a given amount of time.

References

External links

* {{Authority control Online real estate databases Companies based in San Francisco Real estate companies established in 2005 Companies formerly listed on the New York Stock Exchange Universal Windows Platform apps American real estate websites Internet properties established in 2005 2015 mergers and acquisitions American corporate subsidiaries 2012 initial public offerings