Truevision, Inc. was a maker of digital video processing add-on boards for PC computers. It was founded by 29 former employees of

AT&T AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...

's Electronic Photography and Imaging Center (EPICenter). AT&T dissolved later division in 1987. Located in

Indianapolis Indianapolis ( ), colloquially known as Indy, is the List of capitals in the United States, capital and List of municipalities in Indiana, most populous city of the U.S. state of Indiana and the county seat of Marion County, Indiana, Marion ...

Indiana Indiana ( ) is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Lake Michigan to the northwest, Michigan to the north and northeast, Ohio to the east, the Ohio River and Kentucky to the s ...

, Truevision was later acquired by monitor and graphics card maker RasterOps Corporation of

Santa Clara, California Santa Clara ( ; Spanish language, Spanish for "Clare of Assisi, Saint Clare") is a city in Santa Clara County, California. The city's population was 127,647 at the 2020 United States census, 2020 census, making it the List of cities and towns i ...

, in 1992. RasterOps took on the Truevision name and retained the Indianapolis engineering team, which continued producing increasingly more advanced products, until 1999 when the company was finally acquired by its biggest competitor, Pinnacle Systems. Pinnacle Systems was later acquired by Avid Technology, who initially used the AT-Vista when they were a two-person

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History

The administrative hierarchy of Truevision developed into a triumvirate shortly after its inception. Joseph Haaf became VP of Sales and Marketing, Carl Calabria was VP of engineering, Cathleen Asch was VP of Administration and Accounting. Each had equal voting power in corporate decisions-making. The company was privately held by employees until purchased by RasterOps in 1992. Beginning as AT&T EPICenter with still-image frame grabber cards like the ICB (image capture board), Truevision Inc. went on to pioneer the desktop digital video editing industry with the introduction of the TARGA videographics card in 1987. Its engineers developed brand new ASICs that were eventually powerful enough to perform real-time operations on live video microscopy, which culminated in the TARGA 2000 digital video processing board in 1998. These HUB chips operated with a memory-centric architecture that simplified the task of third-party developers to integrate TARGA boards into their products. Most notable were Japanese companies

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...

and Matsushita (

Panasonic is a Japanese multinational electronics manufacturer, headquartered in Kadoma, Osaka, Kadoma, Japan. It was founded in 1918 as in Fukushima-ku, Osaka, Fukushima by Kōnosuke Matsushita. The company was incorporated in 1935 and renamed and c ...

), who used TARGA in the heart of several of their video editing workstations.

References

External links

* {{webarchive, url=https://web.archive.org/web/19971007131611/truevision.com, title=Official website, date=October 7, 1997 Defunct semiconductor companies of the United States Film and video technology Graphics hardware companies Defunct software companies of the United States Defunct computer companies of the United States Defunct computer hardware companies Defunct companies based in Indianapolis

History

See also

References

External links