True is an American brand of
cigarettes, currently owned by
Reynolds American
Reynolds American, Inc. is an American tobacco company which is a subsidiary of British American Tobacco and is the second-largest tobacco company in the United States. Its holdings include R. J. Reynolds Tobacco Company, American Snuff Compa ...
and manufactured through its subsidiary
R.J. Reynolds. The brand was created and formerly owned by the
Lorillard Tobacco Company
Lorillard Tobacco Company was an American tobacco company that marketed cigarettes under the brand names Newport, Maverick, Old Gold, Kent, True, Satin, and Max. The company had two operating segments: cigarettes and electronic cigarettes.
T ...
.
History
True was introduced in September 1966 by Lorillard in 10 major U.S. markets, with national distribution beginning on November 1, 1966. The tagline for the new brand was ''"Shouldn't your brand be True?"''. The cigarette, when first introduced, was full flavored. It was later available in a reduced tar and nicotine version during the 1970s and 1980s.
True cigarettes, like
Parliament cigarettes
Parliament is an American brand of cigarettes, currently owned and manufactured by Philip Morris USA in the United States and Philip Morris International outside of the United States.
History
The brand was launched in 1931 and is distinctive f ...
, have a recessed filter. However, whereas Parliaments have nothing in the recessed space, Trues have a plastic piece (round with a triangle in the middle and radials which extend to the outside) which prevents the top of the cigarette from being broken, torn, or crushed as any other cigarette can.
In 2015,
Reynolds American
Reynolds American, Inc. is an American tobacco company which is a subsidiary of British American Tobacco and is the second-largest tobacco company in the United States. Its holdings include R. J. Reynolds Tobacco Company, American Snuff Compa ...
acquired the brand after they bought the
Lorillard Tobacco Company
Lorillard Tobacco Company was an American tobacco company that marketed cigarettes under the brand names Newport, Maverick, Old Gold, Kent, True, Satin, and Max. The company had two operating segments: cigarettes and electronic cigarettes.
T ...
.
Advertising
Lorillard made various poster advertisements to promote the True brand as a "low tar, low nicotine" brand.
A few TV adverts were also made to promote the brand in the late 1960s to early 1970s.
Varieties
*Filters Kings: Soft Pack, Box
*Filters 100s: Soft Pack, Box
*Menthol Kings: Soft Pack, Box
*Menthol 100s: Soft Pack, Box
See also
*
Tobacco smoking
Tobacco smoking is the practice of burning tobacco and ingesting the resulting smoke. The smoke may be inhaled, as is done with cigarettes, or simply released from the mouth, as is generally done with pipes and cigars. The practice is belie ...
References
{{Lorillard
R. J. Reynolds Tobacco Company brands