TrueReal (working title: Doozy) is an American
free-to-air
Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscripti ...
television network
A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or pay television providers. Until the mid- ...
owned by the
Katz Broadcasting
Katz Broadcasting, LLC, doing business as Scripps Networks, is an American specialized digital multicasting network media company and a subsidiary of E. W. Scripps Company. The company owns (as of 2022) nine television networks that each carry ...
subsidiary of the
E. W. Scripps Company
The E. W. Scripps Company is an American broadcasting company founded in 1878 as a chain of daily newspapers by Edward Willis "E. W." Scripps and his sister, Ellen Browning Scripps. It was also formerly a media conglomerate. The company is he ...
. TrueReal is targeted at women aged 25–54.
TrueReal and
Defy TV
Defy TV is an American free-to-air television network owned by the Katz Broadcasting subsidiary of the E. W. Scripps Company. Defy TV is targeted at men aged 25–54.
Defy TV and TrueReal, a complementary network targeted at women aged 25–5 ...
, a complementary network targeted at men aged 25–54, launched together on July 1, 2021, with broadcast coverage of 92% of the United States.
History
On March 2, 2021, Scripps announced that it would launch two new multicast networks—Defy and TrueReal—in the wake of its acquisition of
Ion Media
Ion Media (formerly known as Paxson Communications Corporation and Ion Media Networks) was an American broadcasting company that owned and operated over 71 television stations in most major American markets (through its television stations grou ...
and television transmitters across the United States. The channels are part of Scripps's strategy to increase penetration among
cord cutter
Cord or CORD may refer to:
People
* Alex Cord (1933–2021), American actor and writer
* Chris Cord (born 1940), American racing driver
* Errett Lobban Cord (1894–1974) American industrialist
* Ronnie Cord (1943–1986), Brazilian singer
* ...
s that do not have traditional pay-TV packages.
The services launched on July 1 with 92% national coverage, mostly on Ion transmitters but also on subchannels of some Scripps local TV stations and by agreement with other station groups.
Programming
Launch programs for TrueReal are reality programs from the library of
A&E Networks
A&E Networks (stylized as A+E NETWORKS) is an American multinational broadcasting company that is a 50–50 joint venture between Hearst Communications and The Walt Disney Company through its General Entertainment Content division. The company o ...
, including ''
Storage Wars
''Storage Wars'' (stylized as ''STORAGE WAR$'') is an American reality television competition series that airs on A&E. It initially aired for 12 seasons, from December 1, 2010, to January 30, 2019. A 13th season premiered in April 2021.
When ...
'', ''
Little Women: LA'', ''
Intervention,'' ''
Hoarders'', ''
My Crazy Ex
''My Crazy Ex'' is an American reality storytelling
Storytelling is the social and cultural activity of sharing stories, sometimes with improvisation, theatrics or embellishment. Every culture has its own stories or narratives, which are sh ...
'' and ''
Wahlburgers''.
References
External links
*
Television networks in the United States
Women's interest channels
Television channels and stations established in 2021
E. W. Scripps Company
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