True4U is a Thai

digital terrestrial television Digital terrestrial television (DTTV, DTT, or DTTB) is a technology for terrestrial television, in which television stations broadcast television content in a digital signal, digital format. Digital terrestrial television is a major technologica ...

channel owned by True4U Station Company Limited, a unit of

TrueVisions True Visions Group Co., Ltd. is the largest provider of a cable analog television (CAtv) and digital satellite television (DStv) in Thailand. TrueVisions is a subsidiary of the business division of True Corporation. Prior to February 2007, ...

, a subsidiary of

True Corporation True Corporation Public Company Limited (stylized as true) is a communications conglomerate in Thailand. It is a joint venture between Charoen Pokphand Group and Telenor, formed by the merger between the original True Corporation and DTAC in t ...

, part of the

Charoen Pokphand Group The Charoen Pokphand Group Company, Ltd. (CP) (; ) is a Thai conglomerate based in Bangkok. It is Thailand's largest private company and the largest privately held Royal Warrant holder of the Thai Royal Family. The company describes itself as hav ...

and

Telenor Telenor ASA ( or ) is a Norwegian majority state-owned multinational telecommunications company headquartered at Fornebu in Bærum, close to Oslo. It is one of the world's largest mobile telecommunications companies with operations worldwi ...

. It broadcasts news, entertainment and sport programs. True4U is broadcasting on

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

digital television platform on channel 24.

History

True4U originally launched in 1998 as Shopping@Home, a shopping television channel owned by

UBC The University of British Columbia (UBC) is a Public university, public research university with campuses near University of British Columbia Vancouver, Vancouver and University of British Columbia Okanagan, Kelowna, in British Columbia, Canada ...

and broadcast on its own platform. In 2005, the Office of Small and Medium Enterprises Promotion, a department of Ministry of Industry hired UBC to produce their own channel and rename the channel to SMEs Shop Channel. In 2009, TV Direct Co., Ltd., a Thai shopping television network, rented the channel and renamed to Shopping Network. In 2012, the platform operator,

relaunched the channel renaming it as "True 10" broadcasting on various platforms. True 10 aired entertainment, news and sport programs from TrueVisions and self-produced. In December 2013, True DTT Company Limited won a digital terrestrial television license to broadcast in standard definition. On 31 March 2014, True 10 was closed to prepare the channel to broadcast as a digital television. True4U tested broadcast on digital television platform in April 2014 and officially launched on 22 April 2014. On 1 January 2017, The high-definition simulcast of True4U on TrueVisions has been terminated.

References

External links

* {{TV in Thailand Charoen Pokphand True Corporation Television stations in Thailand Television channels and stations established in 2012 Television channels and stations established in 2014