A truckside advertisement or truckside ad is a
billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
that is affixed to a truck that is for the purpose of
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
to the general public. This is a form of outdoor advertising classified as transit advertising by the outdoor
advertising association
The Advertising Association (AA) is a trade association representing advertisers, agencies, media and research services in the UK advertising industry. Its stated aim is to promote the “…role, rights and responsibilities of advertising and it ...
of America.
Truckside advertisements have been argued by many to have one of the lowest CPM (
Cost Per Thousand
Cost per mille (CPM), also called cost per thousand (CPT) (in Latin, French and Italian, ''mille'' means ''one thousand''), is a commonly-used measurement in advertising. It is the cost an advertiser pays for one thousand views or impressions of ...
) impressions available to advertisers in the market. with a cost coming in at 81 cents per thousand compared to 10.40 for a 30-second
TV commercial
A television advertisement (also called a commercial, spot, break, advert, or ad) is a span of television programming produced and paid for by an organization. It conveys a message promoting, and aiming to market, a product, service or idea. ...
on a
prime-time
Prime time, or peak time, is the block of broadcast programming taking place during the middle of the evening for television shows. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to b ...
network, 11.03 for a quarter page newspaper ad, and 9.14 for a four-color magazine ad.
[Goodgold, 2003]
See also
*
Bus advertising
In bus advertising, buses and their related infrastructure are a medium used by advertising, advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but it can also be used for public cam ...
*
Driven media
*
Fleet media
Fleet may refer to:
Vehicles
*Fishing fleet
*Naval fleet
*Fleet vehicles, a pool of motor vehicles
* Fleet Aircraft, the aircraft manufacturing company
Places
Canada
* Fleet, Alberta, Canada, a hamlet
England
* The Fleet Lagoon, at Chesil Beac ...
*
Mobile billboard
A mobile billboard is a device used for advertising on the sides of a truck, trailer, bike, or other vehicle that is typically mobile. Mobile billboards are a form of transit media; static billboards and mall/airport advertising fall into this ...
*
Out-of-home advertising
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture, Transit media, transit, and a ...
*
Wrap advertising
References
{{reflist
Advertising by medium
Billboards