Triton Digital, LLC, formerly Triton Media Group, is a digital audio technology and advertising company based in the US, with offices in New York, Paris, Montreal, London, and more. The group was formerly owned by E. W. Scripps Company, which sold Triton to

iHeartMedia iHeartMedia, Inc., or CC Media Holdings, Inc., is an American mass media corporation headquartered in San Antonio, Texas. It is the holding company of iHeartCommunications, Inc., formerly Clear Channel Communications, Inc., a company founded by ...

in October 2020. The company works with audio publishers in over 80 countries including brands such as

BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...

Bloomberg Bloomberg may refer to: People * Daniel J. Bloomberg (1905–1984), audio engineer * Georgina Bloomberg (born 1983), professional equestrian * Michael Bloomberg (born 1942), American businessman and founder of Bloomberg L.P.; politician a ...

, Cumulus,

iHeartRadio iHeartRadio (often shortened to just "iHeart") is an American freemium broadcast, podcast, radio streaming and Music Streaming platform owned by iHeartMedia. Founded in August 2008, iHeartRadio serves as the national umbrella brand for iHeart ...

Bell Media Bell Media Inc. (Canadian French, French: ) is a Canadian media conglomerate that is the mass media subsidiary of BCE Inc. (also known as Bell Canada Enterprises, the owner of telecommunications company Bell Canada). Its operations include nati ...

, CBS Radio, and

ESPN Radio ESPN Radio, which is alternatively branded platform-agnostically as ESPN Audio, is an American sports radio network and extension of the ESPN television network. It was launched on January 1, 1992, under the banner "SportsRadio ESPN". The netw ...

Company

Triton Digital was founded in August 2006 by Neal Schore and Mike Agovino in

Sherman Oaks, California Sherman Oaks (founded in 1927) is a neighborhood of the city of Los Angeles, California within the San Fernando Valley region. The neighborhood includes a portion of the Santa Monica Mountains, which gives Sherman Oaks a lower population density ...

, in the

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

area. It was funded as a limited partnership by private investors. In 2022, John Rosso, Triton Digital’s President of Market Development became the President and CEO.

Digital

Triton announced a partnership to resell Slipstream Radio in 2008. Triton Digital acquired Ando Media in September 2009. Ando Media was founded in 2004 in

Denver, Colorado Denver ( ) is a List of municipalities in Colorado#Consolidated city and county, consolidated city and county, the List of capitals in the United States, capital and List of municipalities in Colorado, most populous city of the U.S. state of ...

. Ando developed software to

audience measurement Audience measurement calculates how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic. The term is someti ...

metrics for

Internet radio Internet radio, also known as online radio, web radio, net radio, streaming radio, e-radio and IP radio, is a digital audio service transmitted via the Internet. Broadcasting on the Internet is usually referred to as webcasting since it is not ...

, competing with the major firm

Arbitron Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by mergin ...

by 2006. In 2011

Ernst & Young EY, previously known as Ernst & Young, is a multinational corporation, multinational professional services partnership, network based in London, United Kingdom. Along with Deloitte, KPMG and PwC, it is one of the Big Four accounting firms, Big F ...

named Schore (chief executive of Triton Media at the time) entrepreneur of the year for Los Angeles area advertising companies. In April 2011, the Media Rating Council accredited Triton's Webcast Metrics product. In January 2013 Triton Digital pioneered the first programmatic audio ad exchange (named a2x.) In 2015 Triton Digital was acquired by Vector Capital. In October 2016, Triton launched Yield-Op, an in-house built SSP (Supply Side Platform) to power its ad exchange. In 2022, Triton Digital unveiled TAP, its advertising platform that provides clients a seamless experience for the entire lifecycle of audio ad campaigns.

Awards

'
AdExchanger's 2024 Top 50 Programmatic Power Players
'': This annual list highlights the best agencies, strategic partners, technology service providers, and consultants in the digital marketing industry.
Asia-Pacific Broadcasting+ Awards 2023:
In June 2023, SPH Media's AWEDIO app, powered by Triton Digital, received the Excellence Award for Radio Podcast - Singapore, acknowledging outstanding achievement in radio podcasting within the region.
Business Insider's Rising Star of Adtech 2023:
Simon Lee, Triton Digital’s Audio Marketplace Operations Director, was honored as a "Rising Star of Adtech" in 2023, recognizing forward-thinking, up-and-coming executives in the advertising technology space.
The Drum's Industry Best Sell-Side Technology for Digital Audio Trading 2022:
Triton Digital's Supply Side Platform (SSP), Yield-Op, received this award, highlighting its excellence in digital audio trading technology.

''omny.fm''

''omny.fm has hosted among others the

Odd Lots podcast co-hosted by Joe Weisenthal and Tracy Alloway, "Powered by Omny Studio". Omny Studio offers an "audio management solution for podcasters and

radio stations Radio broadcasting is the broadcasting of audio signal, audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a lan ...

" and is a .fm

website A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...

. omny.fm is a cited source 200-plus/minus times on Wikipedia as of 2024.''

Acquisitions

Ando Media

In September 2009, Triton Media Group acquired Ando Media, a company which developed products for internet radio and the content delivery industry that assisted stations in monetizing their audience. These products include Webcast Metrics (audience measurement), Ad Injector (ad injection prior to or into a stream including impression measurement), and PodLoc (creates podcasts of any audio on the fly and make available for download as well as measurement). Ando Media had been formed in 2004 by a software company, Ando Media, Inc. and Aritaur Communications, Inc. an owner of radio stations and Internet related ventures.

E. W. Scripps Company

On October 17, 2018, the E. W. Scripps Company announced its intention to acquire Triton Digital for $150 million in cash. If approved, the sale is expected to close by the end of 2018. Scripps will continue to run Triton as a separate entity.

Spreaker

In March 2021, iHeartMedia acquired Voxnest, the parent company of podcast hosting platform Spreaker. Following the acquisition, Voxnest rebranded as Spreaker from iHeart. In 2024, Spreaker joined the Triton Digital family. By bringing the two teams together, Triton Digital was able to expand globally with enhanced hosting and monetization options.

iHeartMedia

On February 17, 2021,

announced that it has entered into an agreement with The E. W. Scripps Company to acquire Triton Digital for $230 million.

Jelli

In June 2022, Triton Digital joined forces with Jelli, the leading tech solution for the global radio market.

Manadge

In June 2023, Triton Digital acquired Manadge, an advertising intelligence platform specializing in programmatic advertising.

Sounder

On March 26, 2024, Triton Digital announced that it acquired Sounder, an AI based audio intelligence platform, to provide contextual targeting solutions, brand suitability, and podcast promotional tools.

Integrations

In May 2019, TouchPoint DSP by dataxu integrated Triton Digital inventory.

Publishers

In December 2018, Triton did a partnership with

Deezer Deezer is a List of companies of France, French music streaming service and media service provider founded in 2007 that provides users with access to a vast library of music tracks, podcasts, and radio stations. It offers streaming services in ...

, distributing audio ads programmatic across 20 countries worldwide. In April 2019, Stingray taped Triton for audio monetisation. In November 2019, BFM (Malaysia) partners with Triton Digital for audio monetization.

References

Mass media companies established in 2006 2006 establishments in California 2020 mergers and acquisitions Oaktree Capital Management media holdings E. W. Scripps Company {{US-media-company-stub