Triple M Gippsland (official

callsign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assi ...

: 3SEA) is a

commercial radio Commercial broadcasting (also called private broadcasting) is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship, for example. It was the United States' first model ...

station owned and operated by

Southern Cross Austereo Southern Cross Media Group Limited, Trade name, doing business as Southern Cross Austereo, is an Australian media company which operates broadcast radio and Terrestrial television, television stations. It is the largest radio broadcaster in Au ...

as part of the

Triple M Triple M is an Australian commercial radio network owned and operated by Southern Cross Austereo. The network consists of 45 radio stations with flagship stations broadcasting a mainstream/classic rock music format in Sydney, Melbourne, and B ...

network. The station is broadcast to townships in the

Gippsland Gippsland () is a rural region in the southeastern part of Victoria, Australia, mostly comprising the coastal plains south of the Victorian Alps (the southernmost section of the Great Dividing Range). It covers an elongated area of east of th ...

region of Victoria from studios in

Traralgon Traralgon ( , ) is a city located in the east of the Latrobe Valley in the Gippsland region of Victoria (Australia), Victoria, Australia and the most populous city in the City of Latrobe and the region. The urban population of Traralgon at the ...

. The station commenced broadcasting in 2002 as 94.3 Sea FM as a supplementary license to 3GG. On 4 July 2005, the station relaunched as Star FM in line with Macquarie Regional RadioWorks' other Victorian stations, retaining its

contemporary hit radio Contemporary hit radio (CHR, also known as contemporary hits, hit list, current hits, hit music, top 40, or pop radio) is a radio format common in many countries that focuses on playing current and recurrent popular music as determined by the Top ...

music format. On 15 December 2016, the station was again relaunched as Hit Gippsland. On 20 July 2020, the station flipped formats to

mainstream rock Mainstream rock (also known as heritage rock) is a radio format used by many commercial radio stations in the United States and Canada. Format background Mainstream rock stations represent a cross between classic rock, active rock and alternativ ...

as Triple M. Networked programming, including ''

Carrie & Tommy ''Carrie & Tommy'' is an Australian radio station drive show on the Hit Network. The show is hosted by Carrie Bickmore and Tommy Little. A daily podcast featuring the best bits from each show is available on LiSTNR as is the podcast for all H ...

'' and '' Hughesy & Kate'' were replaced by that of the

network. Despite being part of the Hit Network, the station had previously broadcast Triple M AFL coverage as the only Southern Cross Austereo-owned station in the Gippsland region. In 2023 Triple M relocated its broadcasting operations to studios in Traralgon. The studio on Coonoc road is shared with ACE Radio's TRFM and Gippsland Gold as well as Southern Cross 10.

Programming

Local programming is produced and broadcast from the station's Traralgon studios from 6am–10am weekdays. The station's local output consists of a four-hour breakfast show presented by Ed Cowlishaw. Networked programming originates from studios in

Albury Albury (; ) is a major regional city that is located in the Murray River, Murray region of New South Wales, Australia. It is part of the twin city of Albury–Wodonga, Albury-Wodonga and is located on the Hume Highway and the northern side of ...

, and

Melbourne Melbourne ( , ; Boonwurrung language, Boonwurrung/ or ) is the List of Australian capital cities, capital and List of cities in Australia by population, most populous city of the States and territories of Australia, Australian state of Victori ...

Shows

* 6am to 9am – Ed for Breakfast * 9am to 10am – Nine at Nine with Ed * 10am to 3pm – Al Dobie * 3pm to 4pm – Troy Ellis * 4pm to 6pm – The Rush Hour with JB and Billy

Transmission Quality

The station transmits from a main transmitter and a repeater: * 94.3 FM is broadcast from the main transmitter which is a site near Yarragon South
coords
at 7 kW Power. * 97.9 FM is broadcast from the repeater which is a site near Tyers
coords
at a power of 500W.

References

External links

* Mainstream rock radio stations in Australia Radio stations established in 2002 Radio stations in Victoria (state) 2002 establishments in Australia {{Australia-radio-station-stub