Trilulilu was the biggest

user-generated content User-generated content (UGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online platforms such as social media, discussion ...

(UGC)

website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and Wikip ...

Romania Romania ( ; ro, România ) is a country located at the crossroads of Central, Eastern, and Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, Serbia to the southwest, Moldova to the east, a ...

on which users could view, upload and share videos, images and audio files. The website was created on January 22, 2007, after a few weeks of beta testing, by two Romanian entrepreneurs Sergiu Biriş and Andrei Dunca. In May 2008 the French businessman Alexis Bonte bought 41% of the company for around US$1.5 million, and with the previous 10% that he owned became the largest shareholder. The company was based in

Cluj-Napoca ; hu, kincses város) , official_name=Cluj-Napoca , native_name= , image_skyline= , subdivision_type1 = County , subdivision_name1 = Cluj County , subdivision_type2 = Status , subdivision_name2 = County seat , settlement_type = City , ...

, and used Adobe Flash Video technology to display a wide variety of user-generated video content, including

movie A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...

clips, TV clips, and

music videos A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing devi ...

, as well as amateur content such as

video blogging A video blog or video log, sometimes shortened to vlog (), is a form of blog for which the medium is video. Vlog entries often combine embedded video (or a video link) with supporting text, images, and other metadata. Entries can be recorded i ...

and short original videos. The website also features pictures and audio files uploaded by the registered users. The website also had an online shop where internet users could buy Trilulilu merchandise such as

t-shirt A T-shirt (also spelled tee shirt), or tee, is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shirts are genera ...

s, mugs,

badge A badge is a device or accessory, often containing the insignia of an organization, which is presented or displayed to indicate some feat of service, a special accomplishment, a symbol of authority granted by taking an oath (e.g., police and fi ...

s and other products inscribed with the two mascots: the ''Trilulilu guy'' and the ''Crocodile''. Trilulilu was one of the most visited websites in

. The site had over 2.2 million unique visitors per month and 7 million overall visitors per month. The total number of registered users topped 500,000 and user related video uploads amounted to over 23,000 hours of content. Trilulilu.ro was placed as eighth in the top 10 most visited websites by

ns at the end of 2008 and second in the top 10 most visited websites from Romania in 2009, reaching the first position in July and August 2009. Unregistered users could watch the pictures, videos or listen to audio files, while registered users were permitted to upload files, create groups and shows, create play-lists, rate and comment on users content and profiles, send virtual gifts and communicate with other registered users using the internal messaging system. The registered users were called "trilulişti". Images and videos that were considered to contain potentially offensive content were available only to registered users over the age of 18. The uploading of pictures and videos containing

defamation Defamation is the act of communicating to a third party false statements about a person, place or thing that results in damage to its reputation. It can be spoken (slander) or written (libel). It constitutes a tort or a crime. The legal defi ...

pornography Pornography (often shortened to porn or porno) is the portrayal of sexual subject matter for the exclusive purpose of sexual arousal. Primarily intended for adults,

copyright violation Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, ...

s, and material encouraging criminal conduct was prohibited by Trilulilu's terms of service. In February 2011, Trilulilu signed a deal with

Universal Music Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...

allowing the website to stream any song licensed by Universal Music (but only for users in Romania), splitting advertising revenues between Trilulilu and Universal Music. A similar deal was previously signed with Romanian label

Roton In theoretical physics, a roton is an elementary excitation, or quasiparticle, seen in superfluid helium-4 and Bose–Einstein condensates with long-range dipolar interactions or spin-orbit coupling. The dispersion relation of elementary excita ...

. In May 2020, Trilulilu was acquired by Digitap World SRL, Romanian company based in Cluj-Napoca. The site closed in July 2020.

References

External links

Official website

Official blog
{{DEFAULTSORT:Trilulilu Romanian entertainment websites Former video hosting services Online companies of Romania Internet properties established in 2007 Internet properties disestablished in 2020 Companies based in Cluj-Napoca