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Tribal Gear, Tribal Streetwear or simply Tribal was launched in 1989 by Bobby Ruiz and his brother Joey as a
Southern California Southern California (commonly shortened to SoCal) is a geographic and Cultural area, cultural List of regions of California, region that generally comprises the southern portion of the U.S. state of California. Its densely populated coastal reg ...
lifestyle-inspired clothing brand.


History

Bobby Ruiz started Tribal Street wear on November 20, 1989, with his brother Joey. When Bobby was looking for sponsors for a
graffiti Graffiti (singular ''graffiti'', or ''graffito'' only in graffiti archeology) is writing or drawings made on a wall or other surface, usually without permission and within public view. Graffiti ranges from simple written "monikers" to elabor ...
art/benefit show in
San Diego San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the List of United States cities by population, eighth-most populous city in t ...
, Carl Arellano, who had a silk-screening business offered to sponsor the show. "It was at that point when we became friends and started to talk about him getting involved with Tribal", says Bobby.Interview Bobby Ruiz
/ref> The process started with blank white
T-shirt A T-shirt (also spelled tee shirt, or tee for short) is a style of fabric shirt named after the T shape of its body and sleeves. Traditionally, it has short sleeves and a round neckline, known as a '' crew neck'', which lacks a collar. T-shir ...
s which were given various graphics including
tattoo A tattoo is a form of body modification made by inserting tattoo ink, dyes, or pigments, either indelible or temporary, into the dermis layer of the skin to form a design. Tattoo artists create these designs using several tattooing processes ...
-style designs from Joey. Inspired by his graffiti background Bobby wanted to use bold graphics.Tribal Streetwear, American Latino TV, December 8, 2007 Most graphics were
Aztec The Aztecs ( ) were a Mesoamerican civilization that flourished in central Mexico in the Post-Classic stage, post-classic period from 1300 to 1521. The Aztec people included different Indigenous peoples of Mexico, ethnic groups of central ...
and
Mayan Mayan most commonly refers to: * Maya peoples, various indigenous peoples of Mesoamerica and northern Central America * Maya civilization, pre-Columbian culture of Mesoamerica and northern Central America * Mayan languages, language family spoken ...
influenced. This is how they came up with the name Tribal. They started working with graffiti artists who made
hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...
-style graphics. Tribal expanded from T-shirts to apparel and accessories.


Influences


Latino community

Tribal Street wear is a lifestyle clothing brand that has made an impact from West to East U.S.A. and even overseas. Tribal became popular in countries like
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
and
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
where the interest in Latino culture has paved the way for
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
designers to sell street wear. Bobby wanted his clothing to appeal to a wide customer base. “We never boxed ourselves in by using one thing that we are into”, explains Bobby “We have a skate team, b-boy team, graffiti artist, and ultimate fighters”.


Breakdance

Tribal is a supporter of breaking,
b-boying Breakdancing or breaking, also called b-boying (when performed by men) or b-girling (women), is a style of street dance originated by African Americans and Nuyorican, Puerto Ricans in The Bronx borough of New York City. Breakdancing consist ...
or commonly known as
break dancing Breakdancing or breaking, also called b-boying (when performed by men) or b-girling (women), is a style of street dance originated by African Americans and Puerto Ricans in The Bronx borough of New York City. Breakdancing consists mainly o ...
all over the world. The tough style of Tribal matches the Breakdancing aesthetics. Over the years Tribal has sponsored breakdancing events and dancers such as Lil Rock, Moskito, Ruen, Crumbs, Lil Bob, Rainen, Franky Flav, Nabil, and Anthrax.


Graffiti

Tribal Streetwear has carried designs from popular artists including OG Abel and Mr. Cartoon from the Los Angeles lowrider scene, Daim and Seak from Germany, and Hasl, Brisk and Persué from San Diego. Over the years the lifestyle brand has provided work for as many as 200 graffiti artists.


Tribal artists


OG Abel

Abel, grew up poor in a rugged section of South Central L. A. and lost a brother to street violence. He attended
Los Angeles Trade Tech LOS, or Los, or LoS may refer to: Science and technology * Length of stay, the duration of a single episode of hospitalisation * Level of service (transportation), Level of service, a measure used by traffic engineers * Level of significance, a ...
to take courses in
graphic design Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...
and he's turned his hobby into a business, which has him working alongside some of the world's most power brands. From
Fiat Fiat Automobiles S.p.A., commonly known as simply Fiat ( , ; ), is an Italian automobile manufacturer. It became a part of Fiat Chrysler Automobiles in 2014 and, in 2021, became a subsidiary of Stellantis through its Italian division, Stellant ...
, Lowrider Magazine to Tribal and Converse."SHOCK MANSION INTERVIEWS OG ABEL"
, 2009, Shock Mansion


Mr. Cartoon

Mark Machado, better known as Mister Cartoon, is a
Mexican American Mexican Americans are Americans of full or partial Mexico, Mexican descent. In 2022, Mexican Americans comprised 11.2% of the US population and 58.9% of all Hispanic and Latino Americans. In 2019, 71% of Mexican Americans were born in the Unite ...
tattoo artist and graffiti artist based in Los Angeles, California. Machado designed the logo for Cypress Hill. He has tattooed the bodies of
Dr. Dre Andre Romell Young (born February 18, 1965), known professionally as Dr. Dre, is an American rapper, record producer, record executive, and actor. He is the founder and CEO of Aftermath Entertainment and Beats Electronics, and co-founder of ...
,
50 Cent Curtis James Jackson III (born July 6, 1975), known professionally as 50 Cent, is an American rapper, actor, and television producer. Born in Queens, a borough of New York City, Jackson began pursuing a musical career in 1996. In 1999–2000, ...
,
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...
,
Method Man Clifford Smith, Jr. (born March 2, 1971), known professionally as Method Man, is an American rapper, record producer, and actor. He is a member of the East Coast hip hop collective Wu-Tang Clan, and is half of the hip hop duo Method Man & R ...
, Gabriel McDonald,
Scott Raynor Scott William Raynor Jr. (born May 23, 1978) is an American musician best known as a founding member and the original drummer of the band Blink-182. Born in Poway, California, Raynor first approached the drums in his preteens; he joined Blink-18 ...
,
Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, actor, record producer, and dancer. Dubbed the "Honorific nicknames in popular music, Prince of Pop", ''Billboard (magazine), Billboard'' honored him as the b ...
, and
Beyoncé Knowles Beyoncé Giselle Knowles-Carter ( ; born September 4, 1981) is an American singer, songwriter, actress, and businesswoman. With a career spanning over three decades, she has established herself as one of the most culturally significant figu ...
. In addition to tattoos, Machado's work has been used by
Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...
,
Tribal The term tribe is used in many different contexts to refer to a category of human social group. The predominant worldwide use of the term in English is in the discipline of anthropology. The definition is contested, in part due to conflict ...
,
Toyota is a Japanese Multinational corporation, multinational Automotive industry, automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on August 28, 1937. Toyota is the List of manuf ...
,
T-Mobile T-Mobile is the brand of telecommunications by Deutsche Telekom Deutsche Telekom AG (, ; often just Telekom, DTAG or DT; stylised as ·T·) is a partially state-owned German telecommunications company headquartered in Bonn and the largest telec ...
and in
Grand Theft Auto ''Grand Theft Auto'' (''GTA'') is an action-adventure video game series created by David Jones and Mike Dailly. Later titles were developed under the oversight of brothers Dan and Sam Houser, Leslie Benzies and Aaron Garbut. It is prima ...
.


Munk One

Munk One a.k.a. JoseMercado is a contemporary American illustrator and fine artist. He is most noted for creating artwork for bands.


Celebrities

Tribal enjoys support from artists such as
Rock Steady Crew {{Infobox musical artist , name = Rock Steady Crew , image = , landscape = yes , caption = , alias = , origin = The Bronx New York, Manhattan New York, U.S. , genre ...
,
Korn Korn (stylized as KoЯn) is an American nu metal band from Bakersfield, California, originally formed in 1993 by James Shaffer, James "Munky" Shaffer, Reginald Arvizu, Reginald "Fieldy" Arvizu and David Silveria, who were members of the band ...
,
Delinquent Habits Delinquent Habits is an American hip hop group, formed in Norwalk, California in 1991. They are known for their Latin-tinged rap, which is both melodic and hardcore. Their first album was executive produced by Cypress Hill member Sen Dog and ...
and
Linkin Park Linkin Park is an American Rock music, rock band formed in Agoura Hills, California, in 1996. The band's current lineup consists of vocalist/rhythm guitarist/keyboardist Mike Shinoda, lead guitarist Brad Delson, DJ/turntablist Joe Hahn, bass ...
. Other famous supporters of the brand include
Snoop Dogg Calvin Cordozar Broadus Jr. ( ; born October 20, 1971), better known by his stage name Snoop Dogg (previously Snoop Doggy Dogg), is an American rapper, record producer, and actor. Rooted in West Coast hip-hop, he is widely regarded as one of t ...
,
KRS-One Lawrence "Kris" Parker (born August 20, 1965), better known by his stage names KRS-One (; an abbreviation of "Knowledge Reigns Supreme Over Nearly Everyone") and Teacha, is an American rapper from the Bronx. He rose to prominence as part of the ...
, Gotti,
P.O.D. P.O.D. (an initialism for Payable on Death) is an American nu metal band formed in 1992 and based in San Diego, California. The band's line-up consists of vocalist Paul Joshua "Sonny" Sandoval, bassist Mark "Traa" Daniels, lead guitarist Mar ...
,
Limp Bizkit Limp Bizkit is an American nu metal band from Jacksonville, Florida. Its lineup consists of lead vocalist Fred Durst, drummer John Otto (drummer), John Otto, guitarist Wes Borland, turntablist DJ Lethal and bassist Sam Rivers (bassist), Sam ...
,
Staind Staind ( ) is an American rock band from Springfield, Massachusetts, formed in 1995. The original lineup consisted of lead vocalist and rhythm guitarist Aaron Lewis, lead guitarist Mike Mushok, bassist and backing vocalist Johnny April, and ...
and
Los Lobos Los Lobos (, Spanish for "the Wolves") is a Mexican American rock group, rock band from East Los Angeles, California. Their music is influenced by rock and roll, Tex-Mex, country, zydeco, folk, R&B, blues, brown-eyed soul, and traditional ...
.Bighouse clothing: Tribal Streetwear
/ref>


Distribution

The Tribal collection is sold in selected stores in
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
,
Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
,
Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...
,
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
,
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
,
Korea Korea is a peninsular region in East Asia consisting of the Korean Peninsula, Jeju Island, and smaller islands. Since the end of World War II in 1945, it has been politically Division of Korea, divided at or near the 38th parallel north, 3 ...
,
Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
,
Russia Russia, or the Russian Federation, is a country spanning Eastern Europe and North Asia. It is the list of countries and dependencies by area, largest country in the world, and extends across Time in Russia, eleven time zones, sharing Borders ...
,
Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...
,
Colombia Colombia, officially the Republic of Colombia, is a country primarily located in South America with Insular region of Colombia, insular regions in North America. The Colombian mainland is bordered by the Caribbean Sea to the north, Venezuel ...
,
New Zealand New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
,
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
,
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
and the
United States of America The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 states and a federal capital district, Washington, D.C. The 48 contiguo ...
. In each country, there are also exclusive local designs. There is also a partnership Tribal Gear Tattoo Parlour in Hong Kong, Tribal Gear Barbers in Manila Philippines called 'Tribal Cuts', Tribal Gear Surf Fashion Shop in Yokohama, Japan, and Tribal Gear Fashion Store with Tattoo Ink department in Mexico.


See also

*
Hip hop fashion Hip-hop fashion (also known as rap fashion) refers to the various styles of dress that originated from Urban Black America and inner city youth in American cities like New York City, Los Angeles, and Atlanta. Being a major part of hip-hop culture ...
*
Street fashion Street style is fashion that is considered to have emerged not from studios, but from the population at large. Street fashion is generally associated with youth culture, and is most often seen in major urban centers. Magazines and newspapers co ...
*
Fashion design Fashion design is the art of applying design, aesthetics, clothing construction, and natural beauty to clothing and its accessories. It is influenced by diverse cultures and different trends and has varied over time and place. "A fashion design ...


References


External links


Tribal Gear US

Tribal Streetwear Europe
{{DEFAULTSORT:Tribal Gear Clothing brands of the United States Clothing companies established in 1989 Manufacturing companies based in San Diego Privately held companies based in California 1980s fashion 1990s fashion 2000s fashion 2010s fashion 1989 establishments in California