Trevor Robinson, OBE is a creative director and founder of Quiet Storm, the London-based advertising agency and production company. A dedicated philanthropist, he heads a drive to encourage the UK's creative industries to embrace those, who like him, come from ethnic minority backgrounds. After studying art at Chelsea College of Art and at Hounslow College, Robinson entered the field of advertising. At HHCL & Partners, Robinson created the award-winning Orange

Tango Tango is a partner dance and social dance that originated in the 1880s along the Río de la Plata, the natural border between Argentina and Uruguay. The tango was born in the impoverished port areas of these countries from a combination of Arge ...

campaign (voted the UK's third most popular ad of all time by Channel 4 viewers). He followed this with campaigns for Apple Tango, Martini and Golden Wonder Pots. During this time Robinson started directing TV commercials. In 1995 Robinson branched out on his own. He set up Quiet Storm, the UK's first and only joint creative agency and production company, being recognised members of both the

Institute of Practitioners in Advertising The Institute of Practitioners in Advertising (IPA), incorporated by a Royal Charter, is the trade body and professional institute for agencies and individuals working in the UK's advertising, media and marketing communications industry. History F ...

(IPA) and APA. The agency's client list includes COI, Kerry Foods,

MTV MTV (an initialism of Music Television) is an American cable television television channel, channel and the flagship property of the MTV Entertainment Group sub-division of the Paramount Media Networks division of Paramount Global. Launched on ...

, VIVA and

HMV HMV is an international music and entertainment retailer, founded in 1921. The brand is owned by Hilco Capital and operated by Sunrise Records, except in Japan, where it is owned and operated by Lawson. The inaugural shop was opened on Lo ...

, as well as campaigns for Operation Black Vote and Mayoral conferences for the Greater London Authority. Robinson is Chair of the IPA Ethnic Diversity Forum. Frustrated by the lack of opportunities open to young people from the kind of background he had, Robinson founded Create Not Hate in 2007. Aimed at kids affected by gang-related violence, the purpose of Create Not Hate is to give those who might never otherwise be exposed to the creative industries an opportunity to demonstrate their own creative solutions to the issue of gun and knife crime. Create Not Hate generated ''A Mother's Tear'', a short film written by two 15-year-old boys from Lambeth Academy, which was shown nationwide in cinemas, on the Community Channel TV station and on

. It also received extensive global press (from Sky News to news channels in Japan and Germany). In 2009, Robinson was awarded an OBE by the Queen for his services to UK advertising.

References

External links

Quiet Storm
official website
Create Not Hate
official website {{DEFAULTSORT:Robinson, Trevor Living people Officers of the Order of the British Empire Year of birth missing (living people)