Trevor James East (born 22 October 1950)The Guardian, Monday 9 July 2007
Media 100
/ref> is a British TV presenter. He was originally presenter of

Tiswas ''Tiswas'' (; an acronym of "Today Is Saturday: Watch And Smile") was a British children's television series that originally aired on Saturday mornings from 5 January 1974 to 3 April 1982 and was produced for the ITV network by ATV. It was c ...

; stooge to

Chris Tarrant Christopher John Tarrant (born 10 October 1946) is a retired English broadcaster, television personality, radio DJ and stand up comedian. He is best known for presenting the ITV children's television show '' Tiswas'' from 1974 to 1981, and th ...

and

Derby County Derby County Football Club () is a professional association football club in Derby, England. They compete in the EFL Championship, the second level of the English football league system. One of the 12 founder members of the English Football ...

obsessed. He was subsequently ranked 27 in

The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...

's "Media 100" most influential people in the industry.

Early life

He went to Bemrose Grammar School in Derby, a boys'

grammar school A grammar school is one of several different types of school in the history of education in the United Kingdom and other English-speaking countries, originally a Latin school, school teaching Latin, but more recently an academically oriented Se ...

Presenter

He began his television career as an ATV sports reporter, having been a disc jockey in Derby's clubs in the mid-1960s. Series 2 of Tiswas began from late 1974, and spanned almost every Saturday in 1975, finishing in early 1976. The presenting team was doubled to four presenters, mostly culled from ATV's presentation department.

and John Asher were joined by

Peter Tomlinson Peter Tomlinson (born 4 April 1943) is a broadcaster and continuity announcer. He created the British children's television series ''Tiswas'' and was the programme's co-presenter in its early years. He was also one of the earliest presenters on ...

and Trevor East. Trevor had a memorable ventriloquist spot at The Royal Variety Performance as a Zoo Keeper, presenting the Venezuelan Jungle Parrot who sang the song Nellie Dean whilst Trevor attempted to drink Beer.

Management

By October 1983, East was ITV's executive producer for

Snooker Snooker (pronounced , ) is a cue sport played on a rectangular Billiard table#Snooker and English billiards tables, billiards table covered with a green cloth called baize, with six Billiard table#Pockets 2, pockets: one at each corner and ...

. He failed, in negotiations with the

WPBSA The World Professional Billiards and Snooker Association (WPBSA) is the governing body of professional snooker and English billiards. It is headquartered in Bristol, England. Founded as the Professional Billiard Players Association (PBPA) in ...

, to wrestle coverage of the

World Snooker Championship The World Snooker Championship, or simply known as the World Championship, is the longest-running and most prestigious tournament in professional snooker. It is also the richest event to date with a total prize money of £2,395,000, including ...

from the

BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...

. By 1992, as head of ITV football broadcasting, East fought against

Sky Sports Sky Sports is a group of British broadcasting of sports events, subscription sports channels operated by the satellite television, satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television ...

initial foray into football coverage. But he eventually became an integral part of the team that built

' dominance of live top-flight football. and was later director of sport at

Setanta Sports Setanta Sports Media is a sports television company based in Dublin, Ireland and in Tbilisi, Georgia, broadcasting throughout select Eurasian countries, and the Philippines. The company was formed in 1990 to facilitate the broadcasting of Iris ...

Personal life

He is the father of the television presenter

Jamie East Jamie Alexander East (born 27 March 1974) is an English television presenter, broadcaster, journalist and singer-songwriter. Career He was the lead singer of the band The Beekeepers, who signed to Beggars Banquet in the late 1990s. They reform ...

References

Living people 1950 births British television presenters People educated at Bemrose School People from Derby {{UK-tv-bio-stub