Travel Tuesday, also known as Travel Deal Tuesday, is a marketing term for
e-commerce
E-commerce (electronic commerce) refers to commercial activities including the electronic buying or selling products and services which are conducted on online platforms or over the Internet. E-commerce draws on technologies such as mobile co ...
transactions occurring on the Tuesday after
Thanksgiving
Thanksgiving is a national holiday celebrated on various dates in October and November in the United States, Canada, Saint Lucia, Liberia, and unofficially in countries like Brazil and Germany. It is also observed in the Australian territory ...
in the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
. It originated in 2017, when
Hopper
Hopper or hoppers may refer to:
Places
* Hopper, Illinois
* Hopper, West Virginia
* Hopper, a mountain and valley in the Hunza–Nagar District of Pakistan
* Hopper (crater), a crater on Mercury
People
* Hopper (surname)
Insects
* Hopper, the ...
, an online flight marketplace, realized that the Tuesday after Thanksgiving was profitable for consumers to book flights.
It is mainly a United States-based phenomenon. However, some overseas companies do recognize the holiday.
History
In 2017, Hopper, an online flight marketplace, created Travel Tuesday after realizing that in the post-Thanksgiving shopping period, the Tuesday after Thanksgiving was the most profitable time for consumers to book flights.
Since then, major airline providers such as
Orbitz
Orbitz.com is a travel fare aggregator website and travel metasearch engine. The website is owned by Orbitz Worldwide, Inc., a subsidiary of Expedia Group. It is headquartered in the Citigroup Center, Chicago, Illinois.
Background
Origi ...
,
Travelocity
Travelocity.com is an online travel agency owned by the American Expedia Group. It has 12.4 million monthly unique visitors, making it the third most popular website owned by Expedia Group, after Expedia.com and Hotels.com.
One of the pionee ...
, and
CheapTickets
CheapTickets is an online travel services company focusing on the leisure market, offering airline tickets, hotel and vacation rentals, rental cars, customized vacation packages, and cruises. CheapTickets was a wholly owned subsidiary of Orb ...
have recognized the holiday. However, outside the United States, the holiday is rarely celebrated.
Impact
In 2018, Hopper stated that for them, the day offered the highest airfare sales in 2017, also noting that compared to
Cyber Monday
Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Fed ...
and
Black Friday, fares were somewhat cheaper. In 2022, flight sales because of Travel Tuesday were thrice as much compared to the sales in the rest of the post-Thanksgiving period.
References
{{reflist
External links
Official website November observances
Retailing by time of year
Sales and clearances
Unofficial observances
Retailing in the United States