Trading Figure

, also called , is a kind of vending machine-dispensed capsule toy manufactured and sold by Bandai. It originated in the 1960s and is popular in Japan.

The word , a Bandai trademark, is onomatopoeic from two sounds, ''gasha'' (or ''gacha'') for the hand-cranking action of a toy-vending machine, and ''pon'' for the toy capsule landing in the collection tray. is used for both the machines themselves and the toys obtained from them.

Popular capsule toy manufacturers include Tomy, which uses the trademark for their capsule machines, and Kaiyodo. In many countries and territories including Japan, China, the United States, the European Union (European Union trade mark) and the United Kingdom, is a registered trademark of Bandai. The capsule toy model has been adapted digitally into numerous ''gacha'' video games, such as mobile phone games and massively multiplayer online games (MMOs).

Description

machines typically sell toys at prices ranging from 100 to 500 Japanese yen or about 2 USD. The toys are often constructed from high-grade PVC plastic, and contain detailed molding and intricately painted features. They are engineered for high quality, small size, and minimal manufacturing cost; many do not turn a profit for their producers. Some are considered collector's items.

toys are often licensed from popular characters in Japanese manga, video games or anime, or from the American entertainment industry. These highly detailed toys have found a large following among all generations in Japan, and the trend is spreading elsewhere in the world, especially among adult collectors. It is not uncommon for sets marketed specifically for adults to feature risqué female figurines.

Virtually all are released in sets—each series will have a number of figures to collect. They are by nature a ''blind purchase''; people insert coins and may hope to get a toy or figure they desire. Such an amusement element may become frustrating, as one risks obtaining the same item repeatedly.

Enthusiastic collectors will buy sets from stores in places such as Tokyo's Akihabara or Osaka's Nipponbashi (Den-Den Town). Depending on the store, the sets are usually cheaper than buying them randomly out of a machine.

Bandai has been selling toys since at least 1977. , Bandai Namco has sold toys for ¥100–500 each, generating approximately between in estimated sales revenue, since 1977.

Gashapon figures and items are available outside of Japan, including through officially licensed repackagings in the form of blind bags, sold in stores like the U.S. chains Five Below and Target. Dedicated gashapon stores also exist, including officially licensed Bandai Gashapon stores like the one in the American Dream mall in New Jersey, and individual gashapon machines in various stores and malls.

Types

Blind-boxes

C''apsule toys'' has also come to refer to blind-box trading figures, which are essentially the same product sold randomly out of sealed cardboard packages instead of a machine. One brand that does blind boxes is Chinese toy brand Pop Mart, which does designer toys, is very popular with teenagers and young adults. Kidrobot is another company famous for their blind boxes, in particular the Dunny series as well as collaborations with various popular franchises. Dreams Inc. uses blind boxes for its Sonny Angel and Smiski figurines.

There are also blind bags, which is a similar concept but in a disposable bag instead of a cardboard box. This is one way that ''Gashapon'' figures make it to the US, as companies like Bandai release their ''Gashapon'' figures as blind bags for American audiences. LEGO also used blind bags for their collectible Minifigure series, before switching to blind boxes due to environmental concerns.

This is based on ''fukubukuro'', a grab bag of randomized items for a set price that originated in Japan in the 1980s.

Bottle cap figures

Another variety of capsule toys is bottle cap figures. These small figures are mounted atop plastic bottle caps, as might be found on soda bottles. They are sold both in machine capsules and blind boxes. The caps are not functional as they lack screw threads to secure them to the mouth of the bottle.

Video games

''Gacha'' mechanism in ''gacha'' games

Games—often freemium—largely based on a mechanism of monetization are referred to as ''gacha games''. ''Gacha'' mechanism, or ''gacha'', is essentially a monetization model which the user pays with in-game currency to enter a draw in order to obtain the character or item they want. If a player does not obtain what they hoped for, there is the option of paying with their own money for more draws, and this is the main way to monetize the ''Gacha'' games. The game model arose in the early 2010s, faring particularly well in Japan.

''Gacha'' can be free to play. Rare or valuable gaming items often need to be obtained through special ''gacha'' purchased with real money. The games may feature different tiers of pulls, which give different sets of rewards. Examples of games include '' Dragon Collection'', ''Fire Emblem Heroes'', ''Genshin Impact'', and ''Puzzle & Dragons''.

Many free-to-play massively multiplayer online games (MMOs) and mobile games also use ''gacha'' mechanics, with randomly generated items of varying market values being acquired via microtransactions. In addition, paid console games have included -style progression based on random items but with no in-app purchases, such as '' Work Time Fun''.

The anime-oriented subculture surrounding the production of games has also given birth to the term ''gacha pop'', referring to J-pop songs in diverse genres, from those of pop act Yoasobi to rock musician Kenshi Yonezu, associated with anime soundtracks or aesthetics sought by a global audience.

Impact of ''gacha'' mechanism on players

''Gacha'' mechanism has come under scrutiny for its resemblance to gambling. Similar to gambling, ''gacha'' manipulates the emotional state of the player, specifically the player’s sense of luck, satisfaction and insecurity, as well as the player’s financial stability and dopamine release to ultimately cause a gaming addiction and encourage continued game play. Problematic use of ''gacha'' have also indicated to high levels of gambler’s fallacy. Gambler’s fallacy is a luck-related erroneous belief that a certain event is less or more likely to occur, based on a previous series of events.

Winning high ranking virtual items in ''gacha'' is extremely rare and unpredictable. As a result, this can ultimately trigger the gambler’s fallacy in players. To minimize the relationship between gambling and the use of ''gacha'', in 2016, the Computer Entertainment Supplier’s Association (CESA) passed a law stating that companies must disclose the probability of drawing items in paid ''gachas'' so consumers can understand their chances of winning.

Besides gambling, ''gacha'' games are also commonly associated with a social phenomenon called parasocial relationships. Parasocial relationships refer to a sense of attachment that develops between receivers and media characters. In terms of ''gacha'' games, ''Gacha'' players develop a parasocial relationship with in-game characters which players obtain through ''gacha'' mechanism. This parasocial relationship is primarily developed based on the character’s aesthetic and rich narrative element. Rentia and Karaseva’s study demonstrated how players are initially attracted to ''gacha'' games due to the games' aesthetic although moving forward, players grow to greatly value the narrative elements associated with the ''gacha'' characters.

When a new character is introduced for the first time in a game, many ''gacha'' games will release a quest that follows the character’s life events, including the character’s life, intentions and aspirations, giving the opportunity for players to get acquainted with the characters. In ''Genshin Impact'' for example, when players pull a character, they receive more information and backstory about that specific character. Players can also read information on what characters think about other characters and their relationships. It is at this stage in which some players develop an intense emotional connection and as a result, engage in a parasocial relationship with an in-game character. For many players, the charming anime-style design of ''gacha'' characters create a strong attraction, which in time evolves into a strong emotional connection, then a parasocial relationship with the character.

As a result of parasocial relationships with in-game characters, ''gacha'' players will personify the probability of drawing characters. Mackenzie and Lax’s study discovered how ''gacha'' communities traditionally referred to the successful acquisition of a desired character as the character ‘coming home.’ This reflects how, because of the strong emotional attachment they feel towards the character, ''gacha'' players will personify or give human life to character so much so the character develops a human capacity to acknowledge the player’s desire, and therefore returns home to where they belong.

See also

* Designer toys
* Figurine
* Gumball machine
* Loot box
* Model figure
* Urban vinyl
* Capsule toy

References

External links

Gashapon
at Bandai {{in lang, ja

Vending
Vending machines
Toy collecting
Japanese inventions