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The Trade Development Authority of Pakistan (TDAP) (), is an organisation under the
Ministry of Commerce A ministry of trade and industry, ministry of commerce, ministry of commerce and industry or variations is a ministry that is concerned with a nation's trade, industry and commerce. Notable examples are: List *Algeria: Ministry of Industry and ...
of the
Government of Pakistan The Government of Pakistan () (abbreviated as GoP), constitutionally known as the Federal Government, commonly known as the Centre, is the national authority of the Islamic Republic of Pakistan, a federal republic located in South Asia, con ...
. It facilitates and promotes international trade of Pakistan. The current Chief Executive of TDAP is Mr. Faiz Ahmad, a BPS-22 officer from Civil Services of Pakistan.


Background

The department was established on 8 November 2006 under a Presidential Ordinance, as a successor organization to the ''Export Promotion Bureau'', which was established in 1963. The TDAP is mandated to have a larger view of global trade development, rather than only the export promotion - together with its 14 regional offices, the department performs facilitation and regulatory functions as well as providing supply side and
marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...
assistance to exporters. It arranges ''awareness seminars and workshops'' to educate the Pakistani business community about the latest conditions and trends in the global markets.


Exports and trade shows

In 2011, Pakistan's exports of stones, marble, granites to China doubled due to effective marketing strategies developed by TDAP. On a regular basis, TDAP facilitates and encourages Pakistani business community to exhibit their products at all major trade shows in Pakistan including at
Karachi Expo Centre Karachi Expo Center is the convention center where Pakistani products are showcased internationally. The center consists of 6 halls. The Trade Development Authority of Pakistan also helps support the exhibitions at the center. IDEAS exhibition ...
and Lahore Expo Center.


E-commerce

In 2017, Trade Development Authority of Pakistan (TDAP) signed a 'Memorandum of Understanding' with the China-based
Alibaba Group Alibaba Group Holding Limited, branded as Alibaba (), is a Chinese Multinational corporation, multinational technology company specializing in E-commerce in China, e-commerce, retail, Internet, and technology. Founded on 28 June 1999 in Hangzho ...
to promote exports through e-commerce.


See also

* Pakistan Gems and Jewellery Development Company * Small and Medium Enterprise Development Authority


References


External links


Trade Development Authority of Pakistan official websiteAbout TDAP
Foreign trade of Pakistan Pakistan federal departments and agencies Export promotion agencies 2006 establishments in Pakistan Government agencies established in 2006 Ministry of Commerce (Pakistan) {{Pakistan-gov-stub