Toy Watch
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ToyWatch is a luxury Italian
watchmaking A watchmaker is an artisan who makes and repairs watches. Since a majority of watches are now factory-made, most modern watchmakers only repair watches. However, originally they were master craftsmen who built watches, including all their par ...
company that was founded in
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
in 2006.


History

ToyWatch began developing in 2006 with the launch of their first collection. During the same year, ToyWatch established its American subsidiary, ToyWatch USA. A second subsidiary was later opened in
Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
. In 2011, ToyWatch opened its
shareholding A shareholder (in the United States often referred to as stockholder) of corporate stock refers to an individual or legal entity (such as another corporation, a body politic, a trust or partnership) that is registered by the corporation as the le ...
to the ILP III private equity fund managed by J. Hirsch & Co., which held a share of 49%. As of March 2013, the ILP III private equity fund holds the entire share capital of ToyWatch. In 2015, the company's products were sold in more than 2,000 stores and in 26 boutiques (11 flagship stores and 15 franchise stores) spread all over the world. Flagship stores can be found in Italy in
Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...
, Rome, Florence, Venice, Porto Cervo, and Forte dei Marmi. Some other boutiques are located in cities such as London, Paris, Lahore, Cannes, Puerto Banus, and Kuala Lumpur, Kuala Lumpur. The company was dissolved on October 11, 2016.


Watches

The company was originally known for producing colorful watches made from plastic. The company today produces watches from a variety of materials, including plastic,
polycarbonate Polycarbonates (PC) are a group of thermoplastic polymers containing carbonate ester, carbonate groups in their chemical structures. Polycarbonates used in engineering are strong, toughness, tough materials, and some grades are optically transp ...
, plasteramic, aluminum, and steel, and incorporates other materials such as
Swarovski Swarovski (, ) is an Austrian producer of glass based in Wattens, Tyrol. It was founded in 1895 by Daniel Swarovski. The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glas ...
elements, silicon, ceramic, gold, and diamonds. ToyWatch watches have been featured on
Oprah's Favorite Things "Oprah's Favorite Things" was an annual segment that appeared on ''The Oprah Winfrey Show'' from the 1990s to 2008 and 2010, as well as on ''Rachael Ray'' in 2017. In the segment, which airs during Thanksgiving week and was inspired by the holiday ...
list for 2007 and on The Ellen DeGeneres Show in 2009.


Collections

Collections chronology: *2006: Total Stones *2007: Skull *2008: Fluo, Ceramica, Kris *2009: Skeleton, Heavy Metal *2010: J-Looped *2011: Velvety *2012: Metallic Aluminum, Maya *2013: ToyMrHyde *2015: Maya Natural Stones Collections available at the beginning of 2015 (in alphabetical order): *Cruise *Cruise Graffiti *Fluo *Jetlag *Monnalisa *Monochrome *Maya *Maya Chrono *Maya Natural Stones *Metallic Collection *Total Stones *ToyCandy *ToyCruise Metal *ToyFloat *ToyGlass *ToyGlow *ToyMrHyde *ToyRing *ToyStrong *ToySwing *ToyViper *Velvety *Vintage Collection


References


External links


Official Website
{{DEFAULTSORT:Toywatch Italian brands Watch manufacturing companies of Italy Manufacturing companies based in Milan Fashion accessory brands