Tourneau, LLC is a luxury watch retailer established in 1900 and based in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

. In 2018 Tourneau was purchased by the European retailer, Bucherer. The company carries over 8,000 styles of men’s and women’s watches from nearly 40 luxury brands. Tourneau also sells certified pre-owned watches; offering a trade-in program for upgrading watch styles.

History

In 1900, the Tourneau family established a watch selling business in the

Russian Empire The Russian Empire was an empire that spanned most of northern Eurasia from its establishment in November 1721 until the proclamation of the Russian Republic in September 1917. At its height in the late 19th century, it covered about , roughl ...

, fleeing to

Paris Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...

after the

Revolution In political science, a revolution (, 'a turn around') is a rapid, fundamental transformation of a society's class, state, ethnic or religious structures. According to sociologist Jack Goldstone, all revolutions contain "a common set of elements ...

before emigrating to New York City in 1924. The Tourneau brothers opened a small dressmaking shop, with a watch counter, in the Berkshire Place Hotel. They followed this with the company's first full shop at

Madison Avenue Madison Avenue is a north-south avenue in the borough of Manhattan in New York City, New York, that carries northbound one-way traffic. It runs from Madison Square (at 23rd Street) to meet the southbound Harlem River Drive at 142nd Stree ...

and 49th Street in 1930. In 1940 a second location was founded in the

Pennsylvania Hotel The Hotel Pennsylvania was a hotel at 401 Seventh Avenue (15 Penn Plaza) in Midtown Manhattan, New York City, across from Pennsylvania Station and Madison Square Garden. Opened in 1919, it was once the largest hotel in the world. It remained t ...

across from Penn Station. The first West Coast store was opened during the 1990s in the

South Coast Plaza South Coast Plaza is a regional shopping mall in Costa Mesa, California. The largest shopping center on the West Coast of the United States, its pre-COVID sales of over $1.5 billion annually were the highest in the United States. Its 275 retai ...

mall in

Costa Mesa Costa may refer to: Biology * Rib (Latin: ''costa''), in vertebrate anatomy * Costa (botany), the central strand of a plant leaf or thallus * Costa (coral), a stony rib, part of the skeleton of a coral * Costa (entomology), the leading edge o ...

. In 1997 the company opened The Tourneau TimeMachine on 57th Street in New York City, and was at the time the world's largest watch store. Then in 2005, the Tourneau Time Dome in

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

assumed the

Guinness World Record ''Guinness World Records'', known from its inception in 1955 until 1999 as ''The Guinness Book of Records'' and in previous United States editions as ''The Guinness Book of World Records'', is a British reference book published annually, listi ...

. In 2011 Tourneau began selling a contemporary collection of watches named the TNY Series that has been inspired by the architecture and design of New York City. In 2012, Tourneau partnered with Product Red to produce TOURNEAU (PRODUCT)RED Special Edition watches. 15% of the retail price of each (TOURNEAU)RED watch is donated to

The Global Fund to Fight AIDS, Tuberculosis and Malaria The Global Fund to Fight AIDS, Tuberculosis and Malaria (or simply the Global Fund) is an international financing and partnership organization that aims to "attract, leverage and invest additional resources to end the epidemics of HIV/AIDS, tu ...

. In March 2015, a third NYC store was opened in

Bryant Park Bryant Park is a , privately managed public park in the New York City borough (New York City), borough of Manhattan. It is located between Fifth Avenue and Avenue of the Americas (Sixth Avenue) and between 40th Street (Manhattan), 40th and 42 ...

Operations

By 2015 the company had 33 stores across 13 states, including the

flagship store A flagship is a vessel used by the commanding officer of a group of navy, naval ships, characteristically a flag officer entitled by custom to fly a distinguishing flag. Used more loosely, it is the lead ship in a fleet of vessels, typically ...

s in

and New York. Tourneau is currently the largest authorized retailer of timepieces in the United States, with about 8,000 watches and 100 brands. Tourneau also has a trade-in program for upgrading watch styles. Tourneau is the point of purchase for both the regular collections of time piece brands, as well as limited edition lines that are available only at Tourneau stores. Tourneau stores also host exhibitions of rare time pieces and events. In addition to its retail locations, Tourneau has a watch servicing center in

Long Island City Long Island City (LIC) is a neighborhood within the New York City borough of Queens. It is bordered by Astoria to the north; the East River to the west; Sunnyside to the east; and Newtown Creek, which separates Queens from Greenpoint, Brook ...

and it also operates an e-commerce site.

References

External links

*{{official, http://www.tourneau.com/ Jewelry retailers of the United States American companies established in 1900 Manufacturing companies established in 1900 Retail companies established in 1900 Retail companies based in New York (state) 1900 establishments in the Russian Empire