TourRadar is a privately held global company headquartered in Vienna, Austria that operates an

online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a wa ...

and

internet booking engine A travel agency is a private retailer or public service that provides travel and tourism-related services to the general public on behalf of accommodation or travel suppliers to offer different kinds of travelling packages for each destinati ...

specializing in multi-day tours.

Product overview

TourRadar's global inventory includes over 40,000 different multi-day tours including those related to adventure, food, river-cruising, hiking and trekking, and several other types of travel styles.

History

Founded in 2010, TourRadar was created by

Australian Australian(s) may refer to: Australia * Australia, a country * Australians, citizens of the Commonwealth of Australia ** European Australians ** Anglo-Celtic Australians, Australians descended principally from British colonists ** Aboriginal Aus ...

brothers Travis and Shawn Pittman and was inspired by their social travel website BugBitten. TourRadar was spun-out of Bugbitten in June 2010 and has since grown to include the ability to find, book and review multi-day tours. In June 2013, TourRadar announced a round of

angel funding An angel investor (also known as a business angel, informal investor, angel funder, private investor, or seed investor) is an individual who provides capital to a business or businesses, including startups, usually in exchange for convertible debt ...

from investors including Erik Blachford, the former CEO of

Expedia Expedia Inc. is an online travel agency owned by Expedia Group, based in Seattle. The website and mobile app can be used to book airline tickets, hotel reservations, car rentals, cruise ships, and vacation packages. Expedia.com was launched on ...

. In May 2014, TourRadar appeared on the Austrian version of ''

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'' and secured US$500,000 in funding led by former chief executives from Expedia and the HolidayCheck Group, as well as funding from a private Austrian investment company. In September 2015, TourRadar launched in North America, establishing an office in Toronto, Canada, and named Christian Wolters, former VP of Sales and Marketing at Intrepid Travel, as the company's North America Managing Director. In May, 2016, TourRadar raised $6 million in

Series A funding A series A is the name typically given to a company's first significant round of venture capital financing. It can be followed by the word round, investment or financing. The name refers to the class of preferred stock sold to investors in excha ...

. In September of the same year, the company announced that it would be adding river cruising to its catalogue of bookable tours. In October 2017, TourRadar completed a

Series B funding A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the p ...

round of $10 million. Later that year, TourRadar was named one of the top three

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in Austria by ''

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''. In June 2018, TourRadar raised $50 million in

Series C funding A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the p ...

, led by Silicon Valley growth venture capital firm, TCV, who previously backed Expedia and

Airbnb Airbnb, Inc. ( , an abbreviation of its original name, "Air Bed and Breakfast") is an American company operating an online marketplace for short-and-long-term homestays, experiences and services in various countries and regions. It acts as a ...

. The funding also included participation from existing investors Cherry Ventures, Endeit Capital, Hoxton Ventures and Speedinvest. In February 2019, TourRadar launched a contest called Tour the World which included a global search for two strangers willing to travel the world together for 50 days. The winners had their experiences documented by a film crew while they traveled to five different continents. In the same year, TourRadar's Melissa Lopez received the Gold Stevie Award at the Stevie Awards for Women in Business. TourRadar's Cruise Team also received the Gold Stevie Award for 2018 Global Sales Team of the Year at the 2019 Stevie Awards. In 2020, TourRadar began offering its services in German. In 2021, TourRadar announced its Adventure Booking Platform category which allows travel agents to earn a commission on multi-day tours. TourRadar also formed a global partnership with Flight Centre Travel Group. As a result of this partnership, TourRadar's inventory and online bookings were integrated into Flight Centre's Helio agent platform. TourRadar also formed a global partnership with Flight Centre Travel Group. As a result of this partnership, TourRadar's inventory and online bookings were integrated into Flight Centre's Helio agent platform. In 2022, TourRadar formed a partnership with Flight Centre to integrate its inventory and bookable online content into Flight Centre's Helio agent platform via API. In the same year, TourRadar held its second annual Adventure Together conference in Vienna, Austria. At the 2023 Stevie Awards, TourRadar's Talent Cycle & Skill Development team received a Bronze Stevie Award in the category of Great Employers. In October 2023, TourRadar partnered with Local Adventures and TRAVLR for improvements to the company's business-to-business tool for travel booking. TourRadar also organized the 2023 Adventure Together conference, which included GuideTogether, a training program developed in collaboration with TripSchool and the Global Guide Alliance. In 2024, TourRadar announced the return of its Guide of the Year Awards for tour guides worldwide. In June 2025, TourRadar launched TourRadar Moments, becoming a pioneer in the organized adventure industry by introducing a new way for travelers to discover, share, and book multi-day tours through user-generated short-form videos and photos within its mobile app.

Offices

TourRadar has offices in

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Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

;

Vienna Vienna ( ; ; ) is the capital city, capital, List of largest cities in Austria, most populous city, and one of Federal states of Austria, nine federal states of Austria. It is Austria's primate city, with just over two million inhabitants. ...

Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...

; and

Toronto Toronto ( , locally pronounced or ) is the List of the largest municipalities in Canada by population, most populous city in Canada. It is the capital city of the Provinces and territories of Canada, Canadian province of Ontario. With a p ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

Awards

2023 Stevie Awards, Bronze Stevie Award in the category of Great Employers.

References

External links

* {{Official website, www.tourradar.com Online travel agencies Austrian travel websites Travel and holiday companies of Austria Travel and holiday companies of Australia Travel and holiday companies of Canada Companies based in Vienna