Toughskins are a line of clothing sold by
Sears, Roebuck and Co. which were primarily marketed for their durability. When launched, the line consisted of children's jeans which were sold with the guarantee that children would grow out of them before the pants wore out.
A Sears brand-awareness survey determined that by 1973, the Toughskins had become better known by mothers than the Levis brand, already a century old at that time.
Toughskins had reinforced knees for longer wear. They came in slim, regular, and
husky sizes and were a blend of Dacron Type 59
polyester
Polyester is a category of polymers that contain one or two ester linkages in every repeat unit of their main chain. As a specific material, it most commonly refers to a type called polyethylene terephthalate (PET). Polyesters include some natura ...
, DuPont 420
nylon
Nylon is a family of synthetic polymers characterised by amide linkages, typically connecting aliphatic or Polyamide#Classification, semi-aromatic groups.
Nylons are generally brownish in color and can possess a soft texture, with some varieti ...
, and
cotton
Cotton (), first recorded in ancient India, is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus '' Gossypium'' in the mallow family Malvaceae. The fiber is almost pure ...
. Sears eventually expanded the line to include
corduroy jeans,
denim jackets, and men's work clothes.
Also mentioned in the song "Cool Kids" on the Chicago band
Screeching Weasel
Screeching Weasel is an American punk rock band consisting of Ben Weasel (vocals), Mike Kennerty (guitar), Mike Hunchback (guitar), Zach "Poutine" Brandner (bass) and Pierre Marche (drums) founded in 1986 by Ben Weasel and John Pierson (music ...
's album ''Bark Like a Dog''.
References
External links
Link to Sears Archives Toughskins Page
Jeans by brand
Sears Holdings brands
Companies that filed for Chapter 11 bankruptcy in 2018
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