TM (formerly known as Islacom, Touch Mobile, and Republika ng TM and also known as TM Tambayan) is a Filipino cellular service brand of Filipino telecommunications company
Globe Telecom
Globe Telecom, Inc., commonly shortened as Globe, is a major provider of telecommunications services in the Philippines. The company operates one of the largest mobile, fixed-line and broadband networks in the Philippines. As of November 2023, ...
.
History
TM was launched on September 12, 2001, as Touch Mobile, initially catering to the middle income market, and has since covered lower-income groups as well, making it Globe's
value brand
Generic brands of consumer products (often supermarket goods) are distinguished by the absence of a brand name, instead identified solely by product characteristics and identified by plain, usually black-and-white packaging. Generally they imitat ...
offering.
The service has gained popularity for its discounted call and messaging services, with the "All Network" offers allowing TM subscribers to communicate with users from other local networks.
Touch Mobile was started as the first mobile brand in the Philippines that introduced
voice messaging
A voicemail system (also known as voice message or voice bank) is a computer-based system that allows callers to leave a recorded message when the recipient has been unable (or unwilling) to answer the phone. Calls may be directed to voicemail ...
system in 2001. Due to the majority of SMS users, the voice messaging system was discontinued and instead focused on SMS-based services.
By April 23, 2023, a few days before the SIM Registration Act was fully implemented, the total number of registered SIM card subscribers in the Philippines was approximately 82.8 million (49.31% of total active mobile subscribers). Due to the low percentage of registered users, the deadline was extended.
Rebranding
In 2005, the brand was relaunched as TM "''Ang Bagong Touch Mobile''" (English: The new Touch Mobile), and then as TM "''Pinalakas na Touch Mobile''" (English: The stronger Touch Mobile) while keeping the slogan "Power to the People!", reaching even subscribers of low income and rural communities.
Its new name ''Republika ng TM'' (Filipino: Republic of TM) and adding three stars and the sun above the logo, and their slogan "''Astig Tayo Dito!''" (Filipino: We are cool here!) was introduced in 2009.
In 2019, "''Republika ng TM''" was rebranded as "
TMTambayan ''" with an updated logo heavily based on the colors on the
flag of the Philippines
The national flag of the Philippines () is a horizontal List of flags by design#Bicolour, bicolor flag with equal bands of royal blue and Crimson, crimson red, with a white, equilateral chevron at the Glossary of vexillology#Flag elements, hois ...
, which the brand focused on continuous of fun and happy
Filipino (also known as "''FunPinoy''") moments.
See also
*
TNT
Troponin T (shortened TnT or TropT) is a part of the troponin complex, which are proteins integral to the contraction of skeletal and heart muscles. They are expressed in skeletal and cardiac myocytes. Troponin T binds to tropomyosin and helps ...
References
External links
Globe SIM RegistrationTM SIM Registration
Globe Telecom
Philippine brands
Mobile phone companies of the Philippines
Philippine companies established in 2001
Telecommunications companies established in 2001
Mobile virtual network operators
2001 establishments in the Philippines
{{wireless-stub