Total Performance was a global promotional

advertising campaign An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...

conducted by the

Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...

during the 1960s. It aimed to succeed in a variety of motorsport venues, and then emphasize performance in their mainstream vehicles with the interest generated.

Motorsport

The cream of Ford's efforts came on the race track and drag strip, which lent credence to the premise of their campaign. The

Ford GT40 The Ford GT40 is a high-performance mid-engined racing car originally designed and built for and by the Ford Motor Company to compete in 1960s European endurance racing. Its specific impetus was to beat Scuderia Ferrari, which had won the pr ...

won overall in

24 Hours of Le Mans The 24 Hours of Le Mans () is an endurance-focused Sports car racing, sports car race held annually near the city of Le Mans, France. It is widely considered to be one of the world's most prestigious races, and is one of the races—along with ...

1966 Events January * January 1 – In a coup, Colonel Jean-Bédel Bokassa takes over as military ruler of the Central African Republic, ousting President David Dacko. * January 3 – 1966 Upper Voltan coup d'état: President Maurice Yaméogo i ...

1967 Events January * January 1 – Canada begins a year-long celebration of the 100th anniversary of Canadian Confederation, Confederation, featuring the Expo 67 World's Fair. * January 6 – Vietnam War: United States Marine Corps and Army of ...

1968 Events January–February * January 1968, January – The I'm Backing Britain, I'm Backing Britain campaign starts spontaneously. * January 5 – Prague Spring: Alexander Dubček is chosen as leader of the Communist Party of Cze ...

, and

1969 1969 ( MCMLXIX) was a common year starting on Wednesday of the Gregorian calendar, the 1969th year of the Common Era (CE) and ''Anno Domini'' (AD) designations, the 969th year of the 2nd millennium, the 69th year of the 20th century, and the ...

, and chalked up numerous victories in other endurance races such as the

12 Hours of Sebring The 12 Hours of Sebring is an annual motorsport Endurance racing (motorsport), endurance race for Sports car racing, sports cars held at Sebring International Raceway, on the site of the former Hendricks Army Airfield World War II air base in S ...

and

24 Hours of Daytona The 24 Hours of Daytona, also known as the Rolex 24 At Daytona for sponsorship reasons, is a 24-hour sports car racing, sports car Endurance racing (motorsport), endurance race held annually at Daytona International Speedway in Daytona Beach, Flo ...

. Legendary engines, like the

big-block A V8 engine is an eight-cylinder piston engine in which two banks of four cylinders share a common crankshaft and are arranged in a V configuration. Origins The first known V8 was the Antoinette, designed by Léon Levavasseur, and ...

Ford 427 engine, and the Ford-sponsored

Cosworth DFV The DFV is an internal combustion engine that was originally produced by Cosworth for Formula One motor racing. The name is an abbreviation of ''Double Four Valve'', the engine being a V8 development of the earlier four-cylinder FVA, which had f ...

were products of this era. Ford engines powered hundreds of victories in

Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...

NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. It is considered to be one of the top ranked motorsports organizations in ...

CART A cart or dray (Australia and New Zealand) is a vehicle designed for transport, using two wheels and normally pulled by draught animals such as horses, donkeys, mules and oxen, or even smaller animals such as goats or large dogs. A handcart ...

, and other racing series. Ford-powered Lolas raced in the

Can-Am The Canadian-American Challenge Cup, or Can-Am, was an SCCA/ CASC sports car racing series from 1966 to 1974, and again from 1977 to 1987. The Can-Am rules were deliberately simple and placed few limits on the entries. This led to a wide variet ...

series, and other Ford vehicles (most especially the Ford Escort) were successful in

rallying Rallying is a wide-ranging form of motorsport with various competitive motoring elements such as speed tests (sometimes called "rally racing" in United States), navigation tests, or the ability to reach waypoints or a destination at a prescribed ...

Design changes

The Ford Fairlane,

Ford Falcon The Ford Falcon is an automobile nameplate by Ford Motor Company, Ford that applied to several vehicles worldwide. * Ford Falcon (North America), an automobile produced by Ford from 1960 to 1970. * Ford Falcon (Argentina), a car built by Ford ...

, and

Ford Galaxie The Ford Galaxie is a car that was marketed by Ford in North America from the 1959 to 1974 model years. Deriving its nameplate from a marketing tie-in with the excitement surrounding the Space Race, the Galaxie was offered as a sedan within the ...

were stylistically modified in line with the performance image in the 1960s, given squared-off and more aggressive looks. The

Ford Mustang The Ford Mustang is a series of American Car, automobiles manufactured by Ford Motor Company, Ford. In continuous production since 1964, the Mustang is currently the longest-produced Ford car nameplate. Currently in its Ford Mustang (seventh ...

, designed to look sporty in stock form, was given performance potential with the creation of in-house Ford designs such as the

Boss 302 Mustang The Mustang Boss 302 is a high-performance H.O. V8-powered variant of the Ford Mustang originally produced by Ford in 1969 and 1970. Developed to meet homologation requirements to compete in Trans Am racing, it was Ford's response to the su ...

Boss 429 The Boss 429 Mustang is a high-performance Ford Mustang variant that was offered by Ford in 1969 and 1970. It featured a race-designed semi-hemispherical head version of the big block 429 V8, offered in the car both to homologate the engine ...

, as well as the

Shelby Mustang The Shelby Mustang is a high-performance variant of the Ford Mustang built by Shelby American from 1965 to 1967 and by the Ford Motor Company from 1968 to 1970. In 2005, Ford revived the Shelby nameplate for a high-performance model of the Fo ...

Production race cars

Though in very small numbers, race cars were often modified for road use by Ford, either out of demand or for necessary

homologation Homologation (Greek language, Greek ''homologeo'', ὁμολογέω, "to agree") is the granting of approval by an official authority. This may be a court of law, a government department, or an academic or professional body, any of which would n ...

. The Ford 427 engine was available in special versions of the

Galaxie Stingray Music is a Canada-based international multi-platform audio service that broadcasts continuous streaming music and other forms of audio on multiple channel feeds. The service is owned by Stingray Digital. It was originally founded in 1 ...

and Fairlane. The Fairlane version was known as the Ford Thunderbolt. The Thunderbolt was a drag racing only car built buy Ford that weighed in around 3,000lbs and was capable of running mid 8s to low 9 second 1/4 miles with modern tires. Versions of the

were built and sold for roadgoing use, and in

kit car Kit may refer to: People and fictional characters * Kit (given name), a list of people and fictional characters with the given name or nickname * Kit (surname), a list of people Places * Kit, Iran, a village in Mazandaran Province * Kit Hill ...

form they continue to be produced to this day. Modern cars like the

Ford GT The Ford GT is a Mid-engine design, mid-engine two-seater sports car manufactured and marketed by American automobile manufacturer Ford Motor Company, Ford for the 2005 model year in conjunction with the company's 2003 centenary. The second gene ...

and Shelby GT500 are said to be the heirs to 1960s performance machines.

The end

The Total Performance strategy was obsolete by the early 1970s.http://auto.howstuffworks.com/ford-svo.htm History of the Ford SVO Though racing and performance promotions were conducted on a world scale, the fortunes of the strategy was mostly tied to the sale of

muscle car A muscle car is an American-made two-door sports coupe with a powerful engine, marketed for its performance. In 1949, General Motors introduced its 88 with the company's OHV Rocket V8 engine, which was previously available only in its lux ...

s. With

fuel economy Fuel efficiency (or fuel economy) is a form of thermal efficiency, meaning the ratio of effort to result of a process that converts chemical potential energy contained in a carrier (fuel) into kinetic energy or work. Overall fuel efficiency may v ...

, emissions cleanliness, and lower

automobile insurance Vehicle insurance (also known as car insurance, motor insurance, or auto insurance) is insurance for cars, trucks, motorcycles, and other road vehicles. Its primary use is to provide financial protection against physical damage or bodily injury ...

costs as new and overriding consumer demands, performance was quickly de-emphasized.

References

{{reflist Ford Motor Company