Total Beauty Media, based in
Los Angeles
Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
, operates totalbeauty.com, which provides beauty tips, news, reviews, and reporting on
beauty industry
The cosmetic industry describes the industry that manufactures and distributes cosmetic products. These include colour cosmetics, like foundation and mascara, skincare such as moisturisers and cleansers, haircare such as shampoos, conditioners a ...
trends.
History
The company was founded in 2007 by Emrah Kovacoglu, a former
Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...
digital media executive. Kovacoglu’s vision was to create an online destination where
women
A woman is an adult female human. Before adulthood, a female child or adolescent is referred to as a girl.
Typically, women are of the female sex and inherit a pair of X chromosomes, one from each parent, and women with functional u ...
could learn about and review cosmetic products, thereby attracting advertisers from the beauty industry. By February 2008, the company raised $10 million from Wallington Investments and
U.S. Venture Partners.
Growth
The business operates several key online platforms, including BeautyRiot and ModernMan. As part of its growth strategy, Total Beauty Media acquired LimeLife, a women's lifestyle portal in August 2010. It launched a web show in 2012.
In March 2015, the company was acquired by Evolve Media.
See also
*
Beauty Bakerie
Beauty Bakerie is an American beauty company founded by Cashmere Nicole in 2011 and headquartered in San Diego, California.
History
Beauty Bakerie was founded by Cashmere Nicole in 2011. Nicole put herself through college and became a nurse. ...
References
External links
Official WebsiteBotox InjectionsFashion Accessories
Beauty organisations
Online publishing companies of the United States
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