TooMunchFun was an American

advergaming An advergame (portmanteau of "advertisement" and "video game") is a form of advertising in video games, in which the video game is developed by or in close collaboration with a corporate entity for purposes of advertising a brand-name product. Whil ...

portal owned by Kraft Foods.Examples of Food Corporation Websites in the US Geared to Children and Adolescents
/ref> It went into operation in 2001. Many of its games were tied in to at least one of its brands, including Post Cereals, which also had its own website. As of a June 2001 Nielsen survey, the website attracted an audience of 59,000 unique users ages 6-11 In the 2001 back-to-school season, Kraft held a series of sweepstakes on both the TooMunchFun and

Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...

websites. In 2002, it had a game coinciding with the 20th anniversary re-release of ''E.T.'', ''ET Adventures''. For the 2002 back-to-school season, the website offered music-related content, to complement what other websites were doing with the ''Be a Popstar'' game. For the same season in 2003, it offered activities related to Kraft's ''Win A Sports Star For Your School'' campaign. It is unknown what led to the closure of the website. In February 2005, TooMunchFun was replaced by a Kraft Brands landing page saying that the website was removed, with users having the choice of either

Postopia Postopia was an American advergaming portal established by Skyworks Technologies in partnership with Post Cereals in 2001. Work on the website started at Skyworks in 1999, continuing until 2009, with the website open in the summer of 2001; its ...

NabiscoWorld NabiscoWorld was an American advergaming portal set up by Nabisco Nabisco (, abbreviated from the earlier name National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company ...

, its sister sites at the time.Kraft Brands
/ref>

References

{{reflist Kraft Foods Web portals Browser-based game websites Internet properties established in 2001 Internet properties disestablished in 2005