Tom Novak
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Thomas P. Novak is the Denit Trust Distinguished Scholar and Professor of Marketing at
The George Washington University School of Business The George Washington University School of Business (known as GW School of Business or GWSB) is the professional business school of George Washington University in Washington, D.C. The GW School of Business is ranked as one of the top business sc ...
, where he co-directs the Center for the Connected Consumer and the Connected Consumer Panel. Professor Novak’s research since 1993 has focused exclusively on consumer behavior in online environments and digital marketing. His current research interests deal with consumer motivations for using social media, the impact of the social web on consumer well-being, and post-social media marketing including the gamification of marketing, the
Internet of Things Internet of things (IoT) describes devices with sensors, processing ability, software and other technologies that connect and exchange data with other devices and systems over the Internet or other communication networks. The IoT encompasse ...
, and the connected consumer. Over the past two decades, Novak and his wife, Donna Hoffman co-founded and co-directed a series of research centers (Project 2000, eLab, the Sloan Center for Internet Retailing, and the Center for the Connected Consumer) with support from the Alfred P. Sloan Foundation, the National Science Foundation, Paul Allen’s
Interval Research Corporation Interval Research Corporation was founded in 1992 by Paul Allen and David Liddle. It was a Palo Alto laboratory and technology incubator focusing on consumer product applications and services with a focus on the Internet. A 1997 version of the ...
and 40 other corporate sponsors including Walmart.com, Netscape, Procter & Gamble, and Hershey’s.


Research

An internationally recognized academic researcher in Web-based commerce, Novak has published extensively on the subject in top academic journals in a range of scholarly disciplines. His work has had global impact with over 14,000 citations in Google Scholar. He has been awarded numerous prestigious research awards, including the Sheth Foundation/Journal of Marketing Award for long-term contributions to the discipline of marketing, the Stellner Distinguished Scholar Award from the University of Illinois, the Robert D. Buzzell Marketing Science Institute Best Paper Award Honorable Mention. He has won research proposal competitions from the Marketing Science Institute, Google, and the University of Pennsylvania, and was named a finalist for the Paul D. Converse Award, for his lasting contributions to the marketing field.


Academic career

Prior to joining the faculty at "the George Washington University" in 2013, Novak served on the faculties of the "University of California", "Vanderbilt University", and Southern Methodist University. From 1995 through 1999, he spent summers as a visiting scholar at Paul Allen’s Interval Research Corporation, Palo Alto California, was a visiting scholar at Stanford University in the summers of 1997 and 2000, was a visiting scholar at the
USC Annenberg School for Communication and Journalism The USC Annenberg School for Communication and Journalism is a part of the University of Southern California in Los Angeles. It has 2,300 undergraduate and graduate students. Willow Bay is the dean. Prof. Hector Amaya is the Director of the Sc ...
in Fall 2010, and visited at
New York University New York University (NYU) is a private university, private research university in New York City, New York, United States. Chartered in 1831 by the New York State Legislature, NYU was founded in 1832 by Albert Gallatin as a Nondenominational ...
and
Columbia University Columbia University in the City of New York, commonly referred to as Columbia University, is a Private university, private Ivy League research university in New York City. Established in 1754 as King's College on the grounds of Trinity Churc ...
in the late 1980s. Prior to joining academia he spent five years at
Young & Rubicam VMLY&R was an American marketing and Marketing communications, communications company specializing in advertising, Digital media, digital and social media, sales promotion, direct marketing and brand identity consulting, formed from the 2020 mer ...
, New York. Novak received his A.B. in Psychology from
Oberlin College Oberlin College is a Private university, private Liberal arts colleges in the United States, liberal arts college and conservatory of music in Oberlin, Ohio, United States. Founded in 1833, it is the oldest Mixed-sex education, coeducational lib ...
in 1977 and his M.A. (1980) and Ph.D. (1984, in quantitative psychology with a formal minor in Biostatistics) from the L. L. Thurstone Psychometric Laboratory at the University of North Carolina, Chapel Hill. He was recognized as a University of North Carolina Distinguished Graduate Alumni in 2002.


References


External links


Current Vita for Tom Novak

Tom Novak's Blog

The George Washington University School of Business
{{DEFAULTSORT:Novak, Tom George Washington University faculty Living people Year of birth missing (living people) Oberlin College alumni University of North Carolina at Chapel Hill alumni