BrickHouse Security is a

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

-based security company that sells security systems, including video cameras and hidden cameras, and

GPS The Global Positioning System (GPS) is a satellite-based hyperbolic navigation system owned by the United States Space Force and operated by Mission Delta 31. It is one of the global navigation satellite systems (GNSS) that provide geol ...

trackers to law enforcement agencies, businesses and individuals. The company is the parent company of

GPS tracking A GPS tracking unit, geotracking unit, satellite tracking unit, or simply tracker is a navigation device normally on a vehicle, asset, person or animal that uses satellite navigation to determine its movement and determine its WGS84 UTM ...

device companies Securus and

Zoombak Zoombak Inc was a U.S.-based company which developed GPS tracking devices for people and items. It used satellite-enabled GPS and a location network server for tracking. In 2011, Securus, Inc. acquired Zoombak, LLC from TruePosition, Inc., a s ...

. The company has received media coverage for a variety of security related products ranging from devices protecting

Airbnb Airbnb, Inc. ( , an abbreviation of its original name, "Air Bed and Breakfast") is an American company operating an online marketplace for short-and-long-term homestays, experiences and services in various countries and regions. It acts as a ...

owners from abusive renters, lost children locators, and trackers to protect stolen figurines from church nativity scenes. As of 2015, the company reported that it provides security solutions to over 40,000 small businesses, over 2,500 law enforcement agencies and over 500,000 families. The company also has an office in Indianapolis, IN.

History

BrickHouse Security was founded by Todd Morris in 2005, in response to a market need he saw for a strong company selling home security and surveillance products, including

computer security Computer security (also cybersecurity, digital security, or information technology (IT) security) is a subdiscipline within the field of information security. It consists of the protection of computer software, systems and computer network, n ...

products, tracking devices and hidden cameras. BrickHouse Security launched as an online reseller with just two items for sale. The company was self-funded, and by February 2010, had grown to $12.5M in revenue with 35 employees. In 2015 BrickHouse Security acquired GPS device manufacturer Securus, known for the eZoom, eCare and SpotLite GPS tracking devices for children, elders and pets, as well as GPS tracking provider Zoombak, itself acquired by Securus in February 2011. The deal consolidated the three asset tracking businesses under one brand and one tracking platform.

Products

The company divides its products into four categories: alarm systems, GPS trackers, security cameras and hidden cameras.

Alarm systems

BrickHouse markets alarm systems under the 2GIG, TattleTale and Dakota Alert brands. The company also sells MORzA Sentry home security equipment which includes remote monitoring capabilities using a control panel branded as MORzA Go!.

GPS trackers

BrickHouse Security's GPS tracking devices include personal and fleet tracking devices.

Security cameras

BrickHouse Security's security cameras include versions featuring night vision, dashboard mounting,

IP camera An Internet Protocol camera, or IP camera, is a type of digital video camera that receives control data and sends image data via an IP network. They are commonly used for surveillance, but, unlike analog closed-circuit television (CCTV) came ...

s for remote viewing, mini cameras and professional

CCTV Closed-circuit television (CCTV), also known as video surveillance, is the use of closed-circuit television cameras to transmit a signal to a specific place on a limited set of monitors. It differs from broadcast television in that the signa ...

systems for businesses.

Hidden cameras

BrickHouse Security sells hidden cameras under the Camscura brand. The company also markets a camera and sensor system designed specifically for home sharing sites such as

and

HomeAway HomeAway was a vacation rental marketplace. It operated through 50 websites in 23 languages through which it offered rentals of cabins, condos, castles, villas, barns, and farmhouses. Founded in February 2005 and headquartered in Austin, Texas, ...

called MORzA Airbnb, to protect owners from renters misusing the properties. The system detects motion and movement that could indicate unwanted activity.

Media coverage

Todd Morris

The company's founder, Todd Morris, is a nationally recognized security consultant for businesses, and is a contributor to the security coverage of various media outlets including ABC News,

Fox News The Fox News Channel (FNC), commonly known as Fox News, is an American Multinational corporation, multinational Conservatism in the United States, conservative List of news television channels, news and political commentary Television stati ...

CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...

and NBC's The Today Show.

Airbnb protection

The company received coverage for its MORzA Airbnb security system, which is targeted for Airbnb hosts concerned about misuse of their property by renters. The device uses motion sensors to detect unusual motion patterns for the guests, such as doors being opened too frequently or private closets being opened.

Saving Jesus

The company received extensive media coverage for its Saving Jesus campaign, a program it launched in 2005 to loan GPS trackers to churches over the Christmas holiday season in order to protect the Baby Jesus and other figurines in their Christmas displays from theft. The system uses cloud tracking to send a text or email alert to the owner if the figuring is moved.

Duracell ad controversy

In 2008, as part of its "Trusted Everywhere" campaign series, battery producer

Duracell Duracell Inc. is an American manufacturer of alkaline batteries, specialty cells, and rechargeables; it is a wholly owned subsidiary of Berkshire Hathaway since 2016. The company has its origins in the 1920s, through the work of Samuel Ruben a ...

announced a partnership with BrickHouse Security to run a television commercial promoting BrickHouse Security's

RFID Radio-frequency identification (RFID) uses electromagnetic fields to automatically identify and track tags attached to objects. An RFID system consists of a tiny radio transponder called a tag, a radio receiver, and a transmitter. When tri ...

Child Locator with Long Distance Alert. The device came preinstalled with Duracell batteries. Several media outlets including

MSNBC MSNBC is an American cable news channel owned by the NBCUniversal News Group division of NBCUniversal, a subsidiary of Comcast. Launched on July 15, 1996, and headquartered at 30 Rockefeller Plaza in Manhattan, the channel primarily broadcasts r ...

and

Consumers Digest Founded in 1959 and published by Consumers Digest Communications, LLC, ''Consumers Digest'' was an American magazine. It was based in Chicago. The last issue was published in February 2019. The magazine had no subscribers and did not test the p ...

voiced concerns that the ad was unnecessarily playing on parents' fears. The campaign was very successful and the company sold 4 months of inventory in the 48 hours after the ad first aired.

References

External links

*{{Official website, http://www.brickhousesecurity.com Security companies of the United States Companies based in New York City Consulting firms established in 2005 Technology companies established in 2005 Security consulting firms 2005 establishments in New York City