TodayTix is a digital ticketing platform for theatrical and cultural events. Founded by two Broadway producers, TodayTix's free

mobile apps A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

for

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

and Android provide access to

theater Theatre or theater is a collaborative form of performing art that uses live performers, usually actors to present experiences of a real or imagined event before a live audience in a specific place, often a stage. The performers may communi ...

shows in New York City, London, the San Francisco Bay Area, Los Angeles, Washington DC, Chicago, Sydney, Melbourne, and Brisbane.

History

Headquartered in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

, the arts-meets-technology startup was founded in March 2013, by Broadway producers Brian M. Fenty (CEO & Co-Founder) and Merritt Baer (President & Co-Founder). As of 2013, fewer than .1% of tickets for Broadway shows were being bought via smartphone apps or otherwise using mobile devices, according to The Broadway League - presenting a large opportunity for TodayTix to better make theater accessible to millennials. Fenty subsequently became CEO in 2017. A

beta version The software release life cycle is the process of developing, testing, and distributing a software product (e.g., an operating system). It typically consists of several stages, such as pre-alpha, alpha, beta, and release candidate, before the fi ...

of the app was released in September 2013 for customers with iPhones to test. Within three months the app had been used to buy tickets 50,000 times. The TodayTix app was officially launched in December 2013. In May 2014, the company received $1 million in an additional seed funding round from Rubicon Venture Capital, Ryan Rockefeller, Nicolas Jammet, and Jessica Verrilli. In November 2014, TodayTix announced its $5 million Series A financing from investors including Rubicon Venture Capital (again), TYLT Lab, Scott Birnbaum and SF Capital Group. As of mid-2015, TodayTix began "selling roughly 3 percent of all the tickets on Broadway" and by February 2016, it was 4%. As of February 2021, 1.6 million people had purchased tickets via TodayTix, and 3.6 million users are registered customers. In September 2018, TodayTix celebrated 5 years with a milestone of reaching $250 million in tickets sold. Following this anniversary, TodayTix launched an original content venture called "TodayTix Presents," that offers audiences first-look access to performances from their favorite artists debuting new work. In May 2019, TodayTix announced a growth equity investment of $73 million, led by Great Hill Partners, to enter its next stage of growth. In February 2020, TodayTix acquired Encore Tickets and its subsidiary brands, leading to the formation of TodayTix Group. TodayTix Group announced the acquisition of

review aggregator A review aggregator is a system that collects reviews and ratings of products and services, such as films, books, video games, music, software, hardware, or cars. This system then stores the reviews to be used for supporting a website where user ...

website Show-Score in July 2020, and Broadway Roulette in May 2021, Goldstar in January 2022, and

Secret Cinema Secret Cinema is a London-based entertainment company that specialises in immersive film and television events. Founded and created in 2007 by Fabien Riggall, it began with mystery screenings at initially undisclosed venues in London, includ ...

in September 2022. TodayTix, London Theatre and New York Theatre Guide. Show-Score, Broadway Roulette, and Secret Cinema continue to operate as independent brands under TodayTix Group's growing portfolio. In 2022, TodayTix announced plans to relocate its headquarters from 32 Avenue of the Americas to

1501 Broadway 1501 Broadway, also known as the Paramount Building, is a 33-story office building on Times Square between West 43rd and 44th Streets in the Theater District neighborhood of Manhattan in New York City. Designed by Rapp and Rapp, it was ere ...

International expansion

In June 2015, TodayTix launched in London's West End and began offering the first paperless tickets for shows in London's

West End theatre West End theatre is mainstream professional theatre staged in the large theatres in and near the West End of London.Christopher Innes"West End"in ''The Cambridge Guide to Theatre'' (Cambridge: Cambridge University Press, 1998), pp. 1194–1195, ...

district in August 2015. In 2019 they expanded to Melbourne and Sydney, Australia

Operations and products

TodayTix launched the first-ever mobile lotteries for theater tickets, both on

Broadway Broadway may refer to: Theatre * Broadway Theatre (disambiguation) * Broadway theatre, theatrical productions in professional theatres near Broadway, Manhattan, New York City, U.S. ** Broadway (Manhattan), the street ** Broadway Theatre (53rd Stre ...

and in London's West End, selling discounted same-day tickets via lotteries conducted through its apps. It also features a special TodayTix Rush program, in which deeply discounted tickets are offered on a first-come first-serve basis the same day of a performance.

References

External links

* {{Official website, http://www.todaytix.com/ Online marketplaces of the United States Internet properties established in 2013 Ticket sales companies 2013 establishments in New York City