Tobii AB (formerly known as Tobii Technology AB) is a Swedish technology company that develops and sells products for

eye tracking Eye tracking is the process of measuring either the point of gaze (where one is looking) or the motion of an eye relative to the head. An eye tracker is a device for measuring eye positions and eye movement. Eye trackers are used in research ...

and attention computing.

History

Founded in 2001, Tobii is a developer of

solutions for use in scientific research,

extended reality Extended reality (XR) is both an umbrella term to refer to and interpolate between augmented reality (AR), mixed reality (MR), and virtual reality (VR), as well as to extrapolate (extend) beyond these, e.g. allowing us to see sound waves, rad ...

headsets, commercial devices, and custom-built machines. Tobii is based in

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

, with offices in the US,

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

Norway Norway, officially the Kingdom of Norway, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. The remote Arctic island of Jan Mayen and the archipelago of Svalbard also form part of the Kingdom of ...

, and

Ukraine Ukraine is a country in Eastern Europe. It is the List of European countries by area, second-largest country in Europe after Russia, which Russia–Ukraine border, borders it to the east and northeast. Ukraine also borders Belarus to the nor ...

. Tobii became publicly traded on April 22, 2015, on the

Nasdaq Stockholm Nasdaq Stockholm, formerly known as the Stockholm Stock Exchange (), is a stock exchange located in Frihamnen, Stockholm, Sweden. Founded in 1863, it has become the primary securities exchange of the Nordic countries. As of March 2021, a total ...

. The company was founded by John Elvesjo, Mårten Skogö, and Henrik Eskilsson who handed over the

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

role to Anand Srivatsa toward the end of 2021. In April 2022, Tobii officially merged the Tobii Group, and two of its former three business units Tobii Pro and Tobii Tech into a single entity Tobii AB. The third business unit, Tobii Dynavox, a previous acquisition of US based

DynaVox Tobii Dynavox is a Swedish-based developer, manufacturer, and distributor of speech generating devices headquartered in Danderyd, Sweden, with offices in Pittsburgh, Norway, Germany, France, the UK, China, Japan, South Korea, and Taiwan. The co ...

, was spun off in October 2021. In 2008, Tobii won the Swedish Grand Award of Design together with the design company Myra Industrial Design, for the technology and design in their eye controlled screens. In 2010, Tobii won the SIME Grand Prize for having the most innovative technology concept. In 2011, Tobii Glasses won the

red dot design award The Red Dot Design Award is an international, annual design competition for product and industrial design, brand and communication design as well as design concepts, in which the Red Dot quality label is awarded to winners. The Red Dot Design A ...

, an international product design competition and later the same year, Tobii won the Bully Award. In 2012, Tobii took home the award for best

prototype A prototype is an early sample, model, or release of a product built to test a concept or process. It is a term used in a variety of contexts, including semantics, design, electronics, and Software prototyping, software programming. A prototype ...

at the consumer technology trade show 2012 CES, and Laptop Magazine named Tobii the winner in its best new technology category.

Products

Tobii's produces eye trackers, integration platforms, and related data-analysis software and development kits for use in scientific research, gaming, and marketing and consumer insights. Tobii sells its products directly and through a global reseller network. Owing to the connection between eye movements and cognitive function, Tobii's products are used in a range of fields including

psychology Psychology is the scientific study of mind and behavior. Its subject matter includes the behavior of humans and nonhumans, both consciousness, conscious and Unconscious mind, unconscious phenomena, and mental processes such as thoughts, feel ...

neuroscience Neuroscience is the scientific study of the nervous system (the brain, spinal cord, and peripheral nervous system), its functions, and its disorders. It is a multidisciplinary science that combines physiology, anatomy, molecular biology, ...

, and

visual perception Visual perception is the ability to detect light and use it to form an image of the surrounding Biophysical environment, environment. Photodetection without image formation is classified as ''light sensing''. In most vertebrates, visual percept ...

. Eye tracking is used by consumer retail businesses to assess the efficiency of store layouts, product placement, and advertising. Tobii's products can be embedded in PCs and XR headsets, as well as industrial applications and fields such as advanced driver monitoring, consumer computing and gaming.

References

External links

* {{Authority control Companies based in Stockholm Companies established in 2001 Technology companies of Sweden Companies listed on Nasdaq Stockholm Vision