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Tipico Co. Ltd. is an international provider of
sports betting Sports betting is the activity of predicting sports results and placing a wager on the outcome. Sports bettors place their wagers either legally, through a sportsbook or bookmaker (colloquially known as "bookies"), or illegally through priva ...
and casino games, headquartered in St. Julian's, Malta. Tipico holds, among other licenses, a German sports betting concession from the Darmstadt Regional Council as well as other gambling licenses from the Malta Gaming Authority. The company also has branches in Germany, Austria, Croatia,
Gibraltar Gibraltar ( , ) is a British Overseas Territories, British Overseas Territory and British overseas cities, city located at the southern tip of the Iberian Peninsula, on the Bay of Gibraltar, near the exit of the Mediterranean Sea into the A ...
, Colombia and the US. More than 1,800 people work for Tipico Group, with more than 6,000 in the whole Franchise network. CEO of Tipico is Axel Hefer.


Company

Tipico Co. Ltd. and Tipico Casino Ltd. were founded in Malta in 2004 by Dieter Pawlik, Oliver Voigt and Mladen Pavlovic. The company group employs more than 1,800 people from 57 different nations and more than 6,000 in the whole Franchise network. In addition to the online business, Tipico operates as franchise system in Germany and Austria more than 1,250 sports betting shops. They also have offices in the US, Croatia, and Gibraltar. Tipico is the market leader in Germany with a market share of over 50 percent and is the sixth largest betting provider in the world. Tipico is one of seven companies, which, according to the Schleswig-Holstein Ministry of the Interior, has been granted a license for sports betting on the first time. Since 2016 Tipico has a new majority shareholder with the financing company CVC Capital Partners. In the course of the sale, a new CEO was also appointed with the Austrian Joachim Baca. On the 9th of October 2020, Tipico was granted a German sports betting concession by the Darmstadt Regional Council as part of the very first concession grant. In June 2024, Tipico sold its product and technology platform representing its U.S sportsbook and online casino to LeoVegas, a subsidiary of
MGM Resorts International MGM Resorts International is an American Multinational corporation, multinational hospitality, sports and entertainment company. It operates resorts in Las Vegas, Massachusetts, Michigan, Mississippi, Maryland, Ohio, New Jersey, Macau, Shanghai, ...
.


Sponsorship

In Germany, Tipico was a sponsor of the football league club
Hamburger SV Hamburger Sport-Verein e.V. (), commonly known as Hamburger SV () or Hamburg (), or HSV (), is a German sports club based in Hamburg, with its largest branch being its Association football, football department. Though the current HSV was founde ...
. In addition, Tipico has a partnership with the Austrian Bundesliga. Starting from the 2015/16 season there is also a sponsoring partnership with
FC Bayern Munich Fußball-Club Bayern München e. V. (FCB, ), commonly known as Bayern Munich (), FC Bayern () or simply Bayern, is a German professional sports club based in Munich, Bavaria. They are most known for their men's professional association foo ...
. Since January 2018, Tipico is official partner of the German Football League (DFL). Including the 2020/21 season, Tipico may use the symbols of the
Bundesliga The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany and the highest level of the German football league system. The Bundesliga comprises 18 teams ...
and 2. Bundesliga in their communication.


Brand ambassador

Oliver Kahn Oliver Rolf Kahn (; born 15 June 1969) is a German football executive and former professional player who played as a goalkeeper. He started his career in the Karlsruher SC Junior team in 1975. Twelve years later, Kahn made his debut match in t ...
has been a spokesperson for Tipico since 2013 and has been advertising with the slogan "Your bet in safe hands" for the company. Since the second half of the 2019–20 season, the betting provider has adopted the slogan ''Tipico - Das Original.''


Player protection

According to Tipico, security and player protection are part of the product promise. The provider focuses on the early identification of risky gaming behavior based on scientific models. Derived from this, targeted interventions allow Tipico to offer each customer the level of protection she or he needs to enjoy the respective offers safely. The betting provider has a full-time customer service team, customer protection team and cooperates with external partners from science and the aid and consulting sectors. These include the gambler clinic of the IAP
TU Dresden TU Dresden (for , abbreviated as TUD), also as the Dresden University of Technology, is a public research university in Dresden, Germany. It is the largest institute of higher education in the city of Dresden, the largest university in Saxony a ...
, the Department of Addiction Research at the
University of Lucerne The University of Lucerne (UNILU; German: ''Universität Luzern'') is a public university with a campus in Lucerne, Switzerland. 1,460 undergraduates and 1,258 postgraduate students attend the university, which makes it Switzerland's smallest un ...
, the Gambling Addiction Aid, the online advice center Gambling Therapy and the Glücksfall e.V. association. Tipico states that it supports the Early Warning System (EWS) of the International Federation of Association Football (FIFA) and informs associations and organisers whenever the company registers suspicious betting activities. In addition, the company cooperates with the integrity department of
Sportradar Sportradar AG is a multinational corporation with headquarters in St. Gallen, Switzerland, that collects and analyzes sports data for bookmakers, national and international sports federations, and media companies. As of 2024, the company has 2 ...
, with Betgenius, with the
International Olympic Committee The International Olympic Committee (IOC; , CIO) is the international, non-governmental, sports governing body of the modern Olympic Games. Founded in 1894 by Pierre de Coubertin and Demetrios Vikelas, it is based i ...
and with the Tennis Integrity Unit of the
International Tennis Federation The International Tennis Federation (ITF) is the governing body of world tennis, wheelchair tennis, and beach tennis. It was founded in 1913 as the International Lawn Tennis Federation by twelve national tennis associations. there are 211 nat ...
.


References


External links

*{{official website Online gambling companies of Malta Online gambling companies of Austria Online gambling companies of Germany CVC Capital Partners companies