Tiger Beer is a

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

an brand of beer first launched in 1932. It is currently produced by

Heineken Asia Pacific Heineken Asia Pacific, formerly Asia Pacific Breweries (APB) is a Singaporean brewery company. Founded in 1931 as a joint venture between Heineken International and Fraser and Neave, it was renamed Asia Pacific Breweries (APB) in 1989 and given i ...

, formerly known as Asia Pacific Breweries. The company is a joint venture between Heineken N.V. and Singaporean multinational

food and beverage The foodservice (US English) or catering (British and Commonwealth English) industry includes the businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, grocery stores, school and hospital cafeter ...

company

Fraser and Neave Fraser and Neave, Limited (F&N) is a Thai-Singaporean food and beverage and publishing and printing industries conglomerate. It is owned by Thai Chinese billionaire business magnate Charoen Sirivadhanabhakdi. Listed in Singapore, the group's sub ...

. The Tiger Brewery Tour is a

tourist attraction A tourist attraction is a place of interest that tourists visit, typically for its inherent or exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement. Types Places of natural beaut ...

located in the Tuas district of the country, which offers guided visits as to how the beer is brewed. According to a Brand Finance report, Tiger is among Singapore's 10 most valuable brands.

Beers

Launched in 1932, Tiger beer became Singapore's first locally brewed beer. It is a 5%

abv Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest of the solution, ...

bottled

pale lager Pale lager is a pale-to- golden lager beer with a well- attenuated body and a varying degree of noble hop bitterness. In the mid-19th century, Gabriel Sedlmayr took British pale ale brewing and malt making techniques back to the Spaten Bre ...

. Heineken Asia Pacific's flagship brand, is available in more than 60 countries worldwide.

Products

The brewery currently produces several brands of beer. * Tiger Beer * Tiger Crystal * Tiger Radler (Lemon, Grapefruit, Mandarin and Honey, Pomelo) * Tiger

Soju Soju (English pronunciation: ; ) is a clear and colorless distilled alcoholic beverage from Korea, traditionally made from rice, but later from other grains and has a flavor similar to vodka. It is usually consumed neat. Its alcohol content ...

(Plum, Green Grape) The following beers are discontinued. * Tiger White * Tiger Black

Marketing

The "It's Time for a Tiger"

slogan A slogan is a memorable motto or phrase used in a clan or a political, commercial, religious, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group ...

for Tiger Beer has run for decades since its inception in the 1930s. The writer

Anthony Burgess John Anthony Burgess Wilson, (; 25 February 1917 – 22 November 1993) who published under the name Anthony Burgess, was an English writer and composer. Although Burgess was primarily a comic writer, his Utopian and dystopian fiction, dy ...

named his first novel '' Time for a Tiger'' (the first part of the Malayan trilogy '' The Long Day Wanes'') as the beer was popular in Malaya in the 1950s, where Burgess was working. Burgess reveals in his autobiography that, when his '' Time for a Tiger'' was published, he asked the manufacturer, then Fraser and Neave, for a complimentary clock with the Tiger beer slogan. The brewery declined to offer this or any other gift to him. But, fourteen years later, when Burgess was more famous, it relented. In 1970, the company offered Burgess the privilege to consume any of their beers free of charge while in Singapore. However, in his own words, Burgess wrote in response: "But it was too late, I had become wholly a

gin Gin () is a distilled alcoholic drink flavoured with juniper berries and other botanical ingredients. Gin originated as a medicinal liquor made by monks and alchemists across Europe. The modern gin was modified in Flanders and the Netherlands ...

man." The Tiger Sky Tower operated in

Sentosa Sentosa Island ( ), known mononymously as Sentosa, is an island located off the southern coast of Singapore's main island. The island is separated from the main island of Singapore by a channel of water, the Keppel Harbour, and is adjacent to ...

until 2018. TigerSkyTowerDay

Awards

Tiger Beer has entered several beer-tasting competitions and has performed well. At the 2011 World Quality Selections, organised by

Monde Selection Monde Selection is an annual non-competitive award open to food, drinks, and cosmetics products, created in 1961. It is run by the commercial company, International Institute for Quality Selections, Brussels Brussels, officially the Brusse ...

, the brand won a Gold

Quality Quality may refer to: Concepts *Quality (business), the ''non-inferiority'' or ''superiority'' of something *Quality (philosophy), an attribute or a property *Quality (physics), in response theory *Energy quality, used in various science discipli ...

award.

Tiger in popular culture

Film

The beer was also seen in the 2002 movie ''

The Transporter ''The'' is a grammatical Article (grammar), article in English language, English, denoting nouns that are already or about to be mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the ...

'' with ''

Jason Statham Jason Statham ( ; born 26 July 1967) is an English actor. He is known for portraying tough, gritty, or violent characters in various action thriller films, and has been credited for leading the resurgence of action films during the 2000s and 2 ...

''. Crates of Tiger appeared in the 2008 film ''

Tropic Thunder ''Tropic Thunder'' is a 2008 Satire (film and television), satirical Action comedy, action comedy film directed by Ben Stiller, who wrote the screenplay with Justin Theroux and Etan Cohen. The film stars Stiller, Jack Black, Robert Downey Jr., ...

''. Also, in the 2001 Hong Kong action thriller ''

The Accidental Spy ''The Accidental Spy'' () is a 2001 Cinema of Hong Kong, Hong Kong martial arts film, martial arts Hong Kong action cinema, action film starring Jackie Chan, produced by Chan and Raymond Chow, and directed by Teddy Chan. Filming took place in ...

'' it's the preferred beer of Buck Yuen (played by

Jackie Chan Fang Shilong (born Chan Kong-sang; 7 April 1954), known professionally as Jackie Chan,; is a Hong Kong actor and filmmaker, known for his slapstick, acrobatic fighting style, comic timing, and innovative stunts, which he typically perf ...

) who orders it by name in a bar and, also, has an empty bottle of Tiger by his bed in the next scene as he wakes up from a dream. In the movie '' The Odd Angry Shot'' about the Australian Special Air Service during the Vietnam War, Tiger is considered the beer of choice among American and Aussie troops. Tiger is seen as a favourite among British troops during the

Malayan Emergency The Malayan Emergency, also known as the Anti–British National Liberation War, was a guerrilla warfare, guerrilla war fought in Federation of Malaya, Malaya between communist pro-independence fighters of the Malayan National Liberation Arm ...

in the film ''

The Virgin Soldiers ''The Virgin Soldiers'' is a 1966 comic novel by Leslie Thomas, inspired by his own experiences of National Service in the British Army. It was Thomas' debut novel; he had previously published an autobiography. ''The Virgin Soldiers'' sold mill ...

''.

Music

Vietnam Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...

, Tiger Beer regularly organizes music events. The first event took place in 2007 at tigermusic.com.vn. The event takes place every year. * Tiger remix 2017 in Vietnam * Tiger remix 2018 in Vietnam * Tiger remix 2019 in Vietnam * Tiger remix 2020 in Vietnam

Television

In the

Disney+ The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...

series, '' The Falcon and the Winter Soldier'', Bucky Barnes / The Winter Soldier, played by

Sebastian Stan Sebastian Stan (born August 13, 1982) is a Romania-born American actor. Known for his work in both blockbuster and independent films, his accolades include a Golden Globe Award and a Silver Bear, in addition to nominations for an Academy A ...

can be seen drinking one bottle of Tiger Beer in the premiere episode.

References

External links

*
Tiger Brewery tour

Tiger music event website in Vietnam
{{Authority control Heineken brands Beer in Singapore Singaporean brands 1932 establishments in Singapore Tigers in popular culture