Tiger Beer is a

Singaporean Singaporeans, or the Singaporean people, refers to citizens or people who identify with the sovereign island city-state of Singapore. Singapore is a multi-ethnic, multi-cultural and multi-lingual country. Singaporeans of Chinese, Malay, I ...

brand of beer first launched in 1932. It is currently produced by Heineken Asia Pacific, formerly known as Asia Pacific Breweries. The company is a joint-venture between Heineken N.V. and Singaporean multinational

food and beverage The foodservice (US English) or catering (British English) industry includes the businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and man ...

company

Fraser and Neave Fraser and Neave, Limited (F&N) is a Singaporean food and beverage, publishing and former brewing and property industries conglomerate. It is owned by Thai Chinese billionaire business magnate Charoen Sirivadhanabhakdi. Listed in Singapore, the ...

. The Tiger Brewery Tour is a

tourist attraction A tourist attraction is a place of interest that tourists visit, typically for its inherent or an exhibited natural or cultural value, historical significance, natural or built beauty, offering leisure and amusement. Types Places of natural ...

located at the

Tuas Tuas is a planning area located within the West Region of Singapore. It is bounded by the Western Water Catchment to its north, Pioneer to its east and the Straits of Johor to its west. Tuas also shares a maritime boundary with the Western Isla ...

district of the country, which offers guided visits as to how the beer is brewed. According to a Brand Finance report, Tiger is amongst Singapore's top 10 most valuable brands.

Beers

Launched in 1932, Tiger beer became Singapore's first locally brewed beer. It is a 5%

abv Alcohol by volume (abbreviated as ABV, abv, or alc/vol) is a standard measure of how much alcohol (ethanol) is contained in a given volume of an alcoholic beverage (expressed as a volume percent). It is defined as the number of millilitres (mL) o ...

bottled

pale lager Pale lager is a very pale-to- golden-colored lager beer with a well- attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid-19th century, when Gabriel Sedlmayr took pale ale brewi ...

. Heineken Asia Pacific's flagship brand, it is available in more than 60 countries worldwide.

Products

The brewery produces several brands of beer. * Tiger Beer * Tiger Crystal * Tiger White * Tiger Black * Tiger Radler Lemon

Brewery

Tiger Brewery is open for public tours and tastings.

Marketing

Advertising

The "It's Time for a Tiger" slogan for Tiger Beer has run for decades since its inception in the 1930s. The writer

Anthony Burgess John Anthony Burgess Wilson, (; 25 February 1917 – 22 November 1993), who published under the name Anthony Burgess, was an English writer and composer. Although Burgess was primarily a comic writer, his dystopian satire '' A Clockwork ...

named his first novel '' Time for a Tiger'' (the first part of the Malayan trilogy '' The Long Day Wanes'') after the advertising slogan. The beer was popular in the Malaya of the 1950s, where Burgess was working. Burgess reveals in his autobiography that, when his '' Time for a Tiger'' was published, he asked the manufacturer, then Fraser and Neave, for a complimentary clock with the Tiger beer slogan. The brewery declined to offer this or any other gift to him. But, fourteen years later, when Burgess was more famous, it relented. In 1970, the company offered Burgess the privilege to consume any of their beers free of charge while in Singapore. However, in his own words, Burgess wrote in response: "But it was too late, I had become wholly a gin man."

Sponsorships

Tiger Cup

Tiger Sky Tower

Awards

Tiger Beer has entered a number of beer tasting competitions and has performed well. At the 2011 World Quality Selections, organised by

Monde Selection Monde Selection is an annual non-competitive award open to food, drinks, and cosmetics products, created in 1961. It is run by the commercial company, International Institute for Quality Selections, Brussels, Belgium. Consumer products are tasted a ...

, the brand won a Gold

Quality Quality may refer to: Concepts *Quality (business), the ''non-inferiority'' or ''superiority'' of something *Quality (philosophy), an attribute or a property * Quality (physics), in response theory *Energy quality, used in various science discipl ...

award.

Tiger in popular culture

Film

The beer was also seen in the 2002 movie ''

The Transporter ''The Transporter'' (French: ''Le Transporteur'') is a 2002 action-thriller film directed by Corey Yuen and Louis Leterrier (who is credited as artistic director on the film), and written by Luc Besson, who was inspired by BMW Films' ''The Hi ...

'' with ''

Jason Statham Jason Statham (; born 26 July 1967) is an English actor. He is known for portraying characters in various action-thriller films who are typically tough, hardboiled, gritty, or violent. Statham began practising Chinese martial arts, kickbox ...

''. Crates of Tiger appeared in the 2008 film ''

Tropic Thunder ''Tropic Thunder'' is a 2008 satirical action comedy film directed by Ben Stiller, who wrote the screenplay with Justin Theroux and Etan Cohen. The film stars Stiller, Jack Black, Robert Downey Jr., Jay Baruchel, and Brandon T. Jackson as a ...

''. Also, in the 2001 Hong Kong action thriller ''

The Accidental Spy ''The Accidental Spy'' () is a 2001 Hong Kong martial arts action film starring Jackie Chan, produced by Chan and Raymond Chow, and directed by Teddy Chan. Filming took place in Seoul, Hong Kong, Istanbul and Cappadocia, Turkey. Although i ...

'' it's the preferred beer of Buck Yuen (played by

Jackie Chan Fang Shilong (born 7 April 1954), known professionally in English as Jackie Chan and in Chinese as Cheng Long ( zh, c=成龍, j=Sing4 Lung4; "becoming the dragon"), is a Hong Kong actor, filmmaker, martial artist, and stuntman known for ...

) who orders it by name in a bar and, also, has an empty bottle of Tiger by his bed in the next scene as he wakes up from a dream. In the movie ''

The Odd Angry Shot ''The Odd Angry Shot'' is an 1979 Australian war comedy film written, directed and produced by Tom Jeffrey (with Sue Millikin). It is based on the book of the same title by William Nagel, and follows the experiences of Australian soldiers d ...

'' about the Australian Special Air Service during the Vietnam War, Tiger is considered the beer of choice amongst American and Aussie troops. Tiger is seen as a favourite amongst British troops during the

Malayan Emergency The Malayan Emergency, also known as the Anti–British National Liberation War was a guerrilla war fought in British Malaya between communist pro-independence fighters of the Malayan National Liberation Army (MNLA) and the military forces o ...

in the film ''

The Virgin Soldiers ''The Virgin Soldiers'' is a 1966 comic novel by Leslie Thomas, inspired by his own experiences of National Service in the British Army. It was Thomas' debut novel; he had previously published an autobiography. ''The Virgin Soldiers'' sold milli ...

''.

Music

Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making it ...

, Tiger Beer regularly organizes music events. The first event took place in 2007 at tigermusic.com.vn. The event takes place every year. * Tiger remix 2017 in Vietnam * Tiger remix 2018 in Vietnam * Tiger remix 2019 in Vietnam * Tiger remix 2020 in Vietnam

References

External links

*
Tiger Brewery tour

Tiger music event website in Vietnam
{{Heineken International 1932 establishments in Singapore Beer in Singapore Singaporean brands Heineken brands Beer brands Tigers in popular culture