Flying Tiger Copenhagen (formerly Tiger Copenhagen) is a Danish

variety store A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, automotive parts, dry goods, toys, hardware, home furnishings, and a selection of groceries. It ...

chain. Its first shop opened in

Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

in 1995 and the chain now has nearly 1000 shops. Its largest markets are Denmark, the UK,

Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...

, and

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = '' Plus ultra'' ( Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , ...

. Before June 2016, it operated as ''Tiger'' in most places, ''T·G·R'' in Sweden and

Norway Norway, officially the Kingdom of Norway, is a Nordic country in Northern Europe, the mainland territory of which comprises the western and northernmost portion of the Scandinavian Peninsula. The remote Arctic island of Jan Mayen and t ...

and ''Flying Tiger'' in

Ireland Ireland ( ; ga, Éire ; Ulster Scots dialect, Ulster-Scots: ) is an island in the Atlantic Ocean, North Atlantic Ocean, in Northwestern Europe, north-western Europe. It is separated from Great Britain to its east by the North Channel (Grea ...

, Japan, USA,

Belgium Belgium, ; french: Belgique ; german: Belgien officially the Kingdom of Belgium, is a country in Northwestern Europe. The country is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeast, France to ...

, and the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

. The chain sells a variety of items, mostly accessories and toys. According to the company's founder, the company had about 39 million customers in 2014. Tiger takes its name from how the Danish pronunciation of the animal name

tiger The tiger (''Panthera tigris'') is the largest living cat species and a member of the genus '' Panthera''. It is most recognisable for its dark vertical stripes on orange fur with a white underside. An apex predator, it primarily preys on ...

sounds roughly the same as the Danish word ''tier'', used to denote a 10 kroner coin; in the first stores in Denmark, all items cost 10 kroner.

History

Lennart Labowichtz opened the first shop at

Islands Brygge Islands Brygge ( English: Iceland's Quay) is a harbourfront area in central Copenhagen, Denmark, located on the north-western coast of Amager. The neighbourhood is noted for its waterfront park Havneparken, which is one of the most popular ar ...

in Copenhagen in 1995. In 2005, the company opened its first shop in the United Kingdom in

Basingstoke Basingstoke ( ) is the largest town in the county of Hampshire. It is situated in south-central England and lies across a valley at the source of the River Loddon, at the far western edge of The North Downs. It is located north-east of Southa ...

. In 2012, EQT Partners acquired a 70% stake in the chain Tiger via its investment in its parent company Zebra A/S. In January 2015, the company appointed former

The Body Shop The Body Shop International Limited, trading as The Body Shop, is a British cosmetics, skin care and perfume company. Founded in 1976 by Anita Roddick, the company currently has a range of 1,000 products sold in about 3,000 stores, divid ...

director Xavier Vidal as its new chief executive officer. The company opened its first store in the United States in

New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...

in May 2015, a 5.000-square-foot/152 mq store in

Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five Boroughs of New York City, boroughs of New York City. The borough is also coextensive with New York County, one of the List of co ...

Flatiron District The Flatiron District is a neighborhood in the New York City borough of Manhattan, named after the Flatiron Building at 23rd Street, Broadway and Fifth Avenue. Generally, the Flatiron District is bounded by 14th Street, Union Square and Gree ...

. The company also plan to open seven new locations in the United Kingdom during 2015. In November 2018, the company announced the opening of four shops in

Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...

and plans to open 20 more locations in

New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian province ...

in the next few years. The CEO, Mette Maix said the format of the shop is "like a treasure hunt" by adding at least 300 random, new items each month to the shop selection. In November 2020, Flying Tiger closed all US Stores, to focus on other markets.

Online shopping

Flying Tiger opened their global online shop in July 2021 catering to most of Europe. The online store ships to

Denmark ) , song = ( en, "King Christian stood by the lofty mast") , song_type = National and royal anthem , image_map = EU-Denmark.svg , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of Denmark , establishe ...

Estonia Estonia, formally the Republic of Estonia, is a country by the Baltic Sea in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the sea across from Sweden, to the south by Latvia, and t ...

Finland Finland ( fi, Suomi ; sv, Finland ), officially the Republic of Finland (; ), is a Nordic country in Northern Europe. It shares land borders with Sweden to the northwest, Norway to the north, and Russia to the east, with the Gulf of Bo ...

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of overseas regions and territories in the Americas and the Atlantic, Pacific and Indian Oceans. Its metropolitan ar ...

Greece Greece,, or , romanized: ', officially the Hellenic Republic, is a country in Southeast Europe. It is situated on the southern tip of the Balkans, and is located at the crossroads of Europe, Asia, and Africa. Greece shares land borders wit ...

, Lithuania,

Portugal Portugal, officially the Portuguese Republic, In recognized minority languages of Portugal: :* mwl, República Pertuesa is a country located on the Iberian Peninsula, in Southwestern Europe, and whose territory also includes the Macaronesian ...

Poland Poland, officially the Republic of Poland, , is a country in Central Europe. Poland is divided into Voivodeships of Poland, sixteen voivodeships and is the fifth most populous member state of the European Union (EU), with over 38 mill ...

, Czechia,

Germany Germany, officially the Federal Republic of Germany (FRG),, is a country in Central Europe. It is the most populous member state of the European Union. Germany lies between the Baltic and North Sea to the north and the Alps to the sou ...

Hungary Hungary ( hu, Magyarország ) is a landlocked country in Central Europe. Spanning of the Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croa ...

Austria Austria, , bar, Östareich officially the Republic of Austria, is a country in the southern part of Central Europe, lying in the Eastern Alps. It is a federation of nine states, one of which is the capital, Vienna, the most populous ...

Slovakia Slovakia (; sk, Slovensko ), officially the Slovak Republic ( sk, Slovenská republika, links=no ), is a landlocked country in Central Europe. It is bordered by Poland to the north, Ukraine to the east, Hungary to the south, Austria to the ...

, Sweden and the UK The online store is opening the range of product for a much broader audience than the network of physical stores are catering to. New products are added to the store each week. Many products are limited edition and only for sale for a limited time.

Number of shops per country

Tiger Copenhagen in Osaka (2) IMG 1194-2 20130217

Flying Tiger operates almost 1,000 shops worldwide, of which 937 are in Europe.

Awards and recognition

In 2014, Tiger Stores Ireland won ''Company of the Year'' and ''Best Small Company'' at the Retail Excellence Ireland awards. In the same year, the company received "Good design" award by

Chicago Athenaeum The Chicago Athenaeum is a private museum of architecture and design, based in Galena, Illinois. The museum focuses on the art of design in all areas of the discipline: architecture, industrial and product design, graphics, landscape architecture, ...

References

External links

* {{varietyStores Retail companies of Denmark Retail companies based in Copenhagen Retail companies established in 2000 Danish companies established in 2000 Variety stores Danish brands Companies based in Copenhagen Municipality