Tidningsstatistik AB (TS) is the company which measures

newspaper circulation Print circulation is the average number of copies of a publication. The number of copies of a non-periodical publication (such as a book) are usually called print run. Circulation is not always the same as copies sold, often called paid circulat ...

Sweden Sweden, formally the Kingdom of Sweden, is a Nordic countries, Nordic country located on the Scandinavian Peninsula in Northern Europe. It borders Norway to the west and north, and Finland to the east. At , Sweden is the largest Nordic count ...

. TS started in 1937 as a section within Institutet för marknadsundersökningar (IMU, the institute for market research) and became an independent company in 1943. It used to be jointly owned by the advertising bureau association (''Annonsbyråföreningen'') and the Swedish newspaper publishers' association ('' Tidningsutgivarna'', TU). In 1994 it was sold to Scribona, an office electronics redistributor, which was a recent spinn-off from the

Esselte Esselte is a manufacturer and marketer of office products and business supplies with subsidiaries in 25 countries and sales in over 120 countries. Esselte makes files, binders, folders, covers, staplers, letter trays and computer accessories under ...

group. Scribona then acquired Sifo, merged TS into this, sold it to the British

WPP Group WPP plc is a British multinational communications, advertising, public relations, technology, and commerce holding company headquartered in London, England. It is the world's largest advertising company, as of 2023. WPP plc owns many companie ...

, where it became SIFO Research International. The main offices for SIFO and TS remain in central

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

, at Vasagatan 11. TS is a member of the International Federation of Audit Bureaux of Circulations (IFABC). Swedish daily newspapers monitored by TS have a total circulation of 3.72 million copies (2008). Seven titles had a circulation of more than 100,000: ''

Aftonbladet (, lit. "The evening paper") is a Swedish language, Swedish daily tabloid newspaper published in Stockholm, Sweden. It is one of the largest daily newspapers in the Nordic countries. History and profile The newspaper was founded by Lar ...

'' (377 thousand), ''

Dagens Nyheter (, ), abbreviated ''DN'', is a daily newspaper in Sweden. It is published in Stockholm and aspires to full national and international coverage, and is widely considered Sweden's newspaper of record A newspaper of record is a major nationa ...

'' (339), ''

Expressen (''The Express'') is one of two nationwide evening newspapers in Sweden. Describing itself as independent liberal, was founded in 1944; its symbol is a wasp and its slogans are "it stings" or " to your rescue". The newspaper awards the cultu ...

'' (303, including ''Göteborgs-Tidningen'' and ''Kvällsposten''), ''

Göteborgs-Posten (), abbreviated GP, is a major Swedish language, Swedish-language daily newspaper published in Gothenburg, Sweden. History and profile was first published in 1813, but ceased publication in 1822. It re-appeared in 1850. Publication seven day ...

'' (243), ''

Svenska Dagbladet (, "The Swedish Daily News"), abbreviated SvD, is a daily List of Swedish newspapers, newspaper published in Stockholm, Sweden. History and profile The first issue of appeared on 18 December 1884. During the beginning of the 1900s the pap ...

'' (194), ''

Sydsvenskan ''Sydsvenska Dagbladet Snällposten'', generally known simply as ''Sydsvenskan'' (, ), is a daily newspaper published in Scania in Sweden. History and profile ''Sydsvenskan'' was founded in 1870. In 1871 the paper merged with ''Snällposten'' ...

'' (124), and '' Dagens Industri'' (112). Swedish journals and magazines monitored by TS have a total circulation of 22.7 million copies (2008), including subscriptions, memberships, issues sold in stores, and free copies. The largest subscription magazines are '' ICA-kuriren'' (166 thousand subscriptions) and ''

Hemmets Journal ''Hemmets Journal'' (English: ''Journal of the Home'') is a Swedish family magazine published by Egmont. It was the second largest weekly magazine in Sweden in 2009. History and profile The first issue of ''Hemmets Journal'' was published in 1 ...

'' (162). Most copies sold in stores have '' Hänt Extra'' (104 thousand) and ''

Se & Hör SE, Se, or Sé may refer to: Initialisms * Standard Edition (e.g. Java Platform, Standard Edition) * Special Edition * Second Edition (e.g. Windows 98 Second Edition) Arts and entertainment * ''Sé'' (album), by Lúnasa, 2006 * Se (instrume ...

'' (66). Largest total circulations have ''

'' (217 thousand) and ''

Allers Aller Media is a magazine publisher in the Nordic countries, headquartered in Copenhagen, Denmark. It publishes ''Elle'', ''Cafe'', '' Familie Journalen'', '' Femina'', ''Allers'' and ''Se og Hør''. History Aller Media was founded in Copenha ...

'' (216). However, these are dwarfed by titles like ''Kommunalarbetaren'' (555 thousand copies), a membership magazine for the trade union for municipal workers ( Kommunalarbetareförbundet), and ''

IKEA IKEA ( , ) is a Multinational corporation, multinational conglomerate (company), conglomerate founded in Sweden that designs and sells , household goods, and various related services. IKEA is owned and operated by a series of not-for-profit an ...

Family Live'' (738 thousand). TS also produces circulation statistics for advertising and free newspapers under the title Reklamstatistik (RS), with a combined circulation of 22.4 million copies, and for electronic newsletters and websites.

External links

* Mass media companies of Sweden Statistical service organizations 1943 establishments in Sweden Business services companies established in 1943 {{Sweden-company-stub