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Ticketfly was a
ticket Ticket or tickets may refer to: Slips of paper * Lottery ticket * Parking ticket, a ticket confirming that the parking fee was paid (and the time of the parking start) * Toll ticket, a slip of paper used to indicate where vehicles entered a to ...
distribution service. Ticketfly was started in 2008 in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
,
California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...
, and was eventually bought out and merged into
Eventbrite Eventbrite is an American live events marketplace and website. The service allows users to browse, create, and promote local events. The service charges a fee to event organizers in exchange for online ticketing services, unless the event is free ...
in 2018. Andrew Dreskin, who was the
CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...
of Ticketfly, previously co-founded the company Ticketweb (which is now owned by
Ticketmaster Ticketmaster Entertainment, LLC is an American ticket sales and distribution company based in Beverly Hills, California, with operations in many countries around the world. In 2010, it merged with Live Nation under the name Live Nation Ente ...
). Ticketfly grossed $500 million in 2013, processing 11.2 million tickets for more than 80,000 events across
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
and the United States. After raising $37 million from investors such as Sapphire Ventures (formerly SAP Ventures), Mohr Davidow Ventures, and High Peaks Venture Partners, Ticketfly competed against Ticketmaster with cheaper tickets and
social media Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
capabilities for promoters. In 2012, they managed ticket distribution for 360 venues across the country and tripled that number in three years to more than 1,100 venues by 2015. On October 7, 2015, Ticketfly announced its acquisition by music streaming service
Pandora In Greek mythology, Pandora was the first human woman created by Hephaestus on the instructions of Zeus. As Hesiod related it, each god cooperated by giving her unique gifts. Her other name—inscribed against her figure on a white-ground '' ky ...
in a $450 million cash and stock deal to complement the company's core streaming product. CEO Brian McAndrews explained that it would leverage Ticketfly and Pandora's "engaged" user base to "thrill music lovers and lift ticket sales for artists as the most effective marketplace for connecting music makers and fans." On June 9, 2017, Pandora sold Ticketfly to its largest competitor,
Eventbrite Eventbrite is an American live events marketplace and website. The service allows users to browse, create, and promote local events. The service charges a fee to event organizers in exchange for online ticketing services, unless the event is free ...
, for $200 million. On May 31, 2018, Ticketfly confirmed that its services were the subject of a major security breach that compromised "some client and customer information", and that the site had been taken offline as a precaution to investigate. The site briefly contained a message by "IsHaKdZ" which claimed responsibility for the hack, and threatened to release an internal database used by the site's back-end for event organizers. In early June 2018, Ticketfly said that the breach included 26 million users, and included data about their names, addresses, and phone numbers. In November 2018, it was announced that Ticketfly would be shut down, with music-oriented features to be merged into
Eventbrite Eventbrite is an American live events marketplace and website. The service allows users to browse, create, and promote local events. The service charges a fee to event organizers in exchange for online ticketing services, unless the event is free ...
.


References

2008 establishments in California 2015 mergers and acquisitions American companies established in 2008 Companies based in San Francisco Online retailers of the United States Ticket sales companies {{US-entertainment-company-stub