TickPick (founded in 2011) is an

online marketplace An online marketplace (or online e-commerce marketplace) is a type of e-commerce website where product or service information is provided by multiple third parties. Online marketplaces are the primary type of multichannel ecommerce and can be a way ...

for events tickets based in

New York, New York New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Uni ...

that allows users to bid on tickets.

History

TickPick was founded in 2011 by Brett Goldberg and Chris O'Brien. They developed a patented best deal ranking system, which assigned each ticket a rating based on proximity and viewing angle with A+ through D grades (website allows users to adjust this ranking based on a user's personal preferences). Another innovation was a bid platform, which allowed consumers to bargain with multiple sellers by placing offers on a multitude of seats. TickPick differentiated itself from StubHub with lower fees. In May 2012, TickPick raised $250,000 in seed funding and in 2014 launched their

mobile app A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...

. In 2017, the website enraged

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

users by insulting Upper Peninsula,

Michigan Michigan () is a state in the Great Lakes region of the upper Midwestern United States. With a population of nearly 10.12 million and an area of nearly , Michigan is the 10th-largest state by population, the 11th-largest by area, and the ...

, residents by calling this location (that was missing on TickPick's map) "just a bunch of forests". To address the issue, Brett Goldberg, co-founder of TickPick, issued a formal apology online and visited Marquette to apologize in person. In April 2018, it became the official ticket marketplace for Delaware's Firefly Music Festival, replacing StubHub. On May 1, 2018, TickPick acquired RazorGator, one of its main competitors, for an undisclosed amount. On July 24, 2018, TickPick acquired advanced ticket inventory aggregator Rukkus.com, one of its competitors, for an undisclosed amount. On August 1, 2018, TickPick announced an endorsement deal with

WWE World Wrestling Entertainment, Inc., d/b/a as WWE, is an American professional wrestling promotion. A global integrated media and entertainment company, WWE has also branched out into other fields, including film, American football, and vario ...

Legend and 2-time WWE Hall of Fame recipient,

Ric Flair Richard Morgan Fliehr (born February 25, 1949), known professionally as Ric Flair, is an American professional wrestler. Regarded by multiple peers and journalists as the greatest professional wrestler of all time, Flair has had a career spanni ...

. In September 2018, TickPick entered into partnership with Van Wagner Sports & Entertainment to become the Official Marketplace for the athletics programs at East Tennessee State University,

Florida International University Florida International University (FIU) is a public university, public research university with its main campus in Miami-Dade County. Founded in 1965, the school opened its doors to students in 1972. FIU has grown to become the third-largest uni ...

, Georgia State University,

Longwood University Longwood University is a public university in Farmville, Virginia. Founded in 1839, it is the third-oldest public university in Virginia and one of the hundred oldest institutions of higher education in the United States. Previously a college, Lo ...

Niagara University Niagara University (NU) is a private Catholic university in the Vincentian tradition in Lewiston in Niagara County, New York. It is run by the Congregation of the Mission and has 3,300 undergraduate students in 50 academic programs. Appro ...

, Rider University,

Samford University Samford University is a private Christian university in Homewood, Alabama. In 1841, the university was founded as Howard College by Baptists. Samford University describes itself as the 87th oldest institution of higher learning in the United Sta ...

Santa Clara University Santa Clara University is a private Jesuit university in Santa Clara, California. Established in 1851, Santa Clara University is the oldest operating institution of higher learning in California. The university's campus surrounds the historic Mis ...

Siena College Siena College is an American private Franciscan college in Loudonville, New York. Siena was founded by the Order of Friars Minor in 1937. The college was named after Bernardino of Siena, a 15th-century Italian Franciscan friar and preacher. St ...

Saint Joseph's University Saint Joseph's University (SJU or St. Joe's) is a private Jesuit university in Philadelphia and Lower Merion, Pennsylvania. The university was founded by the Society of Jesus in 1851 as Saint Joseph's College. Saint Joseph's is the seventh olde ...

Stony Brook University Stony Brook University (SBU), officially the State University of New York at Stony Brook, is a public research university in Stony Brook, New York. Along with the University at Buffalo, it is one of the State University of New York system's ...

, Towson University, Valparaiso University, as well as the America East Conference,

Big South Conference The Big South Conference is a collegiate athletic conference affiliated with the NCAA's Division I. Originally a non-football conference, the Big South began sponsoring football in 2002 as part of the Football Championship Subdivision (FCS). Th ...

Colonial Athletic Association The Colonial Athletic Association (CAA) is a collegiate athletic conference affiliated with the NCAA's Division I whose full members are located in East Coast states from Massachusetts to South Carolina. Most of its members are public universi ...

Western Athletic Conference The Western Athletic Conference (WAC) is an NCAA Division I conference. The WAC covers a broad expanse of the western United States with member institutions located in Arizona, California, New Mexico, Utah, Washington (state), Washington, and Texa ...

, and the Jamaica Classic Basketball Tournament. On January 24, 2019, TickPick announced a partnership deal with Rooftop2 Productions, a subsidiary company of

Lagardère Sports and Entertainment Lagardère may refer to: * Lagardère Group, a French media group * Jean-Luc Lagardère (1928–2003), French engineer and businessman and CEO of the Lagardère Group * Arnaud Lagardère (born 1961), French businessman and son of Jean-Luc Lagardèr ...

to produce the

Maxim (magazine) ''Maxim'' is an international men's magazine, devised and launched in the UK in 1995, but based in New York City since 1997, and prominent for its photography of actors, singers, and female models whose careers are at a current peak. ''Maxim'' ...

Pregame Experience at

Super Bowl LIII Super Bowl LIII was an American football game played to determine the champion of the National Football League (NFL) for the 2018 season. The American Football Conference (AFC) champion New England Patriots defeated the National Football Confe ...

. On June 4, 2019, TickPick announced partnerships with Riot Fest and

WE Fest WE Fest is a three-day country music festival that has been held each year recently on the first weekend in August at the Soo Pass Ranch in Detroit Lakes, Minnesota, United States. The next WE Fest was scheduled for Aug. 3-5, 2023. Ownership of ...

, becoming the Official Secondary Ticket Marketplace for both music festivals. On August 6, 2019, TickPick announced a $40 million investment from its first

institutional investor An institutional investor is an entity which pools money to purchase securities, real property, and other investment assets or originate loans. Institutional investors include commercial banks, central banks, credit unions, government-linked co ...

, PWP Growth Equity.

Recognition

Competitors

According to a 2017 report by TechNavio, TickPick was one of the key players on the global secondary tickets market competing with RazorGator, StubHub and Ticketmaster Entertainment.

SeatGeek SeatGeek is a mobile-focused ticket platform that enables users to buy and sell tickets for live sports, concerts and theater events. SeatGeek allows both mobile app and desktop users to browse events, view interactive color-coded seatmaps, compl ...

, TicketIQ and Vivid Seats were also among its competitors.

References

{{Reflist

External links

TickPick.com

TickPick Blog
Online marketplaces of the United States Ticket sales companies Internet properties established in 2011 Privately held companies based in New York City 2011 establishments in New York City