''Day Day Up'' ( zh, 天天向上;

pinyin Hanyu Pinyin, or simply pinyin, officially the Chinese Phonetic Alphabet, is the most common romanization system for Standard Chinese. ''Hanyu'' () literally means 'Han Chinese, Han language'—that is, the Chinese language—while ''pinyin' ...

: Tiāntiān xiàngshàng) is a popular Chinese

talk show A talk show is a television programming, radio programming or podcast genre structured around the act of spontaneous conversation.Bernard M. Timberg, Robert J. Erler'' (2010Television Talk: A History of the TV Talk Show', pp.3-4Erler, Robert (201 ...

broadcast on

Hunan Television Hunan Television or Hunan TV () is a state-owned provincial satellite TV station launched on September 29, 1970. It is currently China's second-most-watched television channel, second to China Central Television's CCTV-1, although Hunan TV has oc ...

. The show is co-hosted by Wang Han (汪涵), Da Zhangwei (大张伟), Qian Feng (钱枫), and

Wang Yibo Wang Yibo ( zh, c=, p=Wáng Yībó, pronounced wǎŋ.íː.pʷǒ">Help:IPA/Mandarin">wǎŋ.íː.pʷǒ born 5 August 1997) is a Chinese actor, dancer, singer, professional road motorcycle racer and racing driver. He debuted as a member of Sou ...

(王一博). It has drawn great attention from the public, especially student groups and other young people, for its humor, style, and the public figures who appear as guests. The Chinese title of the show "tiāntiān xiàngshàng" (天天向上) was inspired from a

Chinese idiom ''Chengyu'' ( zh, t=, s=, first=t, p=chéngyǔ, tr=set phrase) are a type of traditional Chinese idiomatic expressions, most of which consist of four Chinese characters. ''Chengyu'' were widely used in Literary Chinese and are still common in ...

coined by

Mao Zedong Mao Zedong pronounced ; traditionally Romanization of Chinese, romanised as Mao Tse-tung. (26December 18939September 1976) was a Chinese politician, revolutionary, and political theorist who founded the People's Republic of China (PRC) in ...

, "study hard and make progress every day" (好好学习，天天向上; ''hǎohāo xuéxí, tiāntiān xiàngshàng'') which is literally

translated Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''transla ...

as "study well, move up day by day".

Background

The talk show was created by the original team behind " More Talk More Happiness" (越策越开心). The impetus behind the creation of Day Day Up was that with the 'decline of traditional virtues and etiquette' in China leading up to the 21st Century, the show would play an active role in conveying traditional Chinese values to viewers. This would allow people to enjoy learning about Chinese traditions, especially of the arrival of the 2008 Beijing Olympic Games around the time of the show's release. It employs both the young and the old for its humorous hosts in order to convey Chinese traditional values.

Pre-launch marketing

Prior to the release of the talk show,

launched a series of marketing campaigns to increase the show's exposure. This was done through multiple 'prequel shows' (天天向上前传 or 'Day Day Up Prequels'). Starting from 8 August 2008, daily broadcasts of the show were shown to familiarise audience members with the format of the show and to raise interest towards the show's topics of discussion. In each of these episodes, there would be an opening show, six classes, and finally a talk from the 'Headmaster' (host of the show).

New format during COVID-19

During the coronavirus outbreak, in order to reduce the risks of being exposed to the virus, the show conducted a new format called "Cloud Filming" that allowed hosts and guests to film from their homes.

List of episodes

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

References

External links

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《天天向上》Day Day UP - 中国湖南卫视官方频道 China HunanTV Official Channel
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YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

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天天向上新浪博客
{{in lang, zh Chinese television talk shows Chinese television shows 2010s Chinese television series 2008 Chinese television series debuts Hunan Television original programming Mandarin-language television shows