Thryv Holdings, Inc. is a

publicly traded A public company is a company whose ownership is organized via shares of share capital, stock which are intended to be freely traded on a stock exchange or in over-the-counter (finance), over-the-counter markets. A public (publicly traded) co ...

software as a service Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike o ...

(SaaS) company, providing customer relationship management and online reputation management software for small businesses. It has headquarters in

Dallas, Texas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

, and operates in 48 states across the United States of America with more than 2,400 employees. The company began as a conglomerate of

Yellow Pages The yellow pages are Telephone directory, telephone directories of business, businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, ...

companies. In June 2020, Thryv reported $1.3 billion in revenue over a twelve-month period.
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History

The company was created through a 2017 merger of Dex Media, a

yellow pages The yellow pages are Telephone directory, telephone directories of business, businesses, organized by category rather than alphabetically by business name, in which advertising is sold. The directories were originally printed on yellow paper, ...

publisher that restructured its debt in 2016 and

YP Holdings YP Holdings, now a wholly owned subsidiary of Thryv, is the American parent company for YP LLC. Its products include printed telephone directories, yp.com and YP app. YP offers local search, display ads and direct marketing. On July 31, 2012 ...

, a yellow pages publisher. It published over 1,700 directories, both yellow and white pages, as well as search tools for businesses. With the increasing transition to digital, mobile and online search, Thryv provides local businesses marketing products to drive customers to client sites. The company rebranded on 15 July 2019 with a focus on its flagship software product. It reported $1.4 billion in revenue that year with a profit of $35.5 million. In October 2020, Thryv Holdings, Inc. went public through a direct listing on

NASDAQ The Nasdaq Stock Market (; National Association of Securities Dealers Automated Quotations) is an American stock exchange based in New York City. It is the most active stock trading venue in the U.S. by volume, and ranked second on the list ...

with a reported 40,000

SaaS Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike oth ...

clients. In February 2021, the company announced a partnership with

Lendio Utah-based Lendio (formerly Funding Universe), founded in 2011 by Brock Blake and Trent Miskin, is a free online loan marketplace in the U.S. targeting small business Small businesses are types of corporations, partnerships, or sole propriet ...

for Thryv subscribers to access

Paycheck Protection Program The Paycheck Protection Program (PPP) is a $953-billion business loan program established by the United States federal government during the First presidency of Donald Trump, Trump administration in 2020 through the Coronavirus Aid, Relief, and ...

loans and

small business Small businesses are types of corporations, partnerships, or sole proprietorships which have a small number of employees and/or less annual revenue than a regular-sized business or corporation. Businesses are defined as "small" in terms of being ...

financing.

References

{{Telephone directory publishers in the United States Companies based in Dallas Telephone directory publishing companies of the United States Companies listed on the Nasdaq Search engine software Software companies of the United States Direct stock offerings