Three Olives Vodka
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Three Olives Vodka is a brand of
vodka Vodka ( ; is a clear distilled beverage, distilled alcoholic beverage. Its varieties originated in Poland and Russia. Vodka is composed mainly of water and ethanol but sometimes with traces of impurities and flavourings. Traditionally, it is ...
produced and distilled in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
. The brand is owned and distributed by
Proximo Spirits Proximo Spirits, Inc., is an American multinational alcoholic beverage company, with its headquarters in Jersey City, New Jersey. It is a major distributor of tequila and other spirits, it is best known for Jose Cuervo, the world's largest-selli ...
of
Jersey City, New Jersey Jersey City is the List of municipalities in New Jersey, second-most populous
.


History

Three Olives Vodka was founded by Guillaume Cuvelier in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
in 1998,About Three Olives Vodka
GoKlinq.com. Accessed February 9, 2014.
and acquired by Proximo Spirits in 2007.“Facing Intense Competition, Proximo’s Three Olives Makes $20 Million Ad Play,”
Shaken News Daily, January 17, 2013.


Ingredients and creation

Three Olives Vodka is made from quadruple-distilled winter wheat harvested in England.Becky Paskin
“Clive Owen Stars in $20M Three Olives Vodka Adverts,”
The Spirits Business, January 29, 2013.
The vodka is handcrafted and is available as a clear unflavored vodka as well as a variety of infused vodkas. The flavored vodkas are made using the circulation method, where the vodka flows into the flavored liquid to create the flavored vodka.F. Paul Pacult
“Proof Positive,”
''
Wine Enthusiast Wine Enthusiast Companies is a New York based company that engages in the wine, e-commerce, information, education, events, media, and travel markets.Covel, Simona, ''The Wall Street Journal'' (October 2, 2008)Wine Enthusiast Looks to Win Over ...
'', May 2005.
The water used is sourced from a lake in Wales that was created by a dam that flooded in 1888, submerging an old village. Three Olives unflavored vodka is 40%
alcohol by volume Alcohol by volume (abbreviated as alc/vol or ABV) is a common measure of the amount of Alcohol (drug), alcohol contained in a given alcoholic beverage. It is defined as the volume the ethanol in the liquid would take if separated from the rest ...
(80 proof). Nearly all Three Olives flavored vodka types are 35% abv (70 proof).


Varieties


Honors and awards

Three Olives won six consecutive Impact "Hot Brand" awards from 2005 to 2010, from spirits industry magazine ''Impact''. In 2005, ''
Wine Enthusiast Wine Enthusiast Companies is a New York based company that engages in the wine, e-commerce, information, education, events, media, and travel markets.Covel, Simona, ''The Wall Street Journal'' (October 2, 2008)Wine Enthusiast Looks to Win Over ...
'' magazine gave Three Olives unflavored vodka a Superb (90-95) / Highly Recommended rating, and its Vanilla and Orange flavors a Superb (90-95) / Highly Recommended rating.


Advertising

In 2013, Three Olives launched a $20 million international print, billboard and digital advertising campaign starring actor
Clive Owen Clive Owen (born 3 October 1964) is an English actor. He first gained recognition in the United Kingdom for playing the lead role in the ITV series '' Chancer'' from 1990 to 1991. He received critical acclaim for his work in the film '' Close ...
. The ads feature atmospheric stills of Owen in a variety of London locations, reflecting the vodka's British origin. That same year, Three Olives partnered with the estate of
Marilyn Monroe Marilyn Monroe ( ; born Norma Jeane Mortenson; June 1, 1926 August 4, 1962) was an American actress and model. Known for playing comic "Blonde stereotype#Blonde bombshell, blonde bombshell" characters, she became one of the most popular sex ...
to create a Marilyn Monroe Strawberry Vodka, with a strawberries and cream flavor. The bottle's label featured a classic image of Monroe standing over a subway grate as the wind ruffles her white dress. The deal was a three-year license that expired in January 2016, hence the Strawberry vodka had dropped the Monroe name during 2015 production. Proximo previously launched a $10 million animated campaign for the vodka in 2011, and their grape-flavored Purple vodka was endorsed by rapper
Lil' Kim Kimberly Denise Jones (born July 11, 1974), Those giving 1974 include: * * * * * better known by her stage name Lil' Kim, is an American rapper. She was born and raised in New York City and lived much of her adolescent life on the streets after ...
in a 2010 national ad campaign.Clyde Smith
“Lil’ Kim To Bring Flavor to the Three-O Vodka Launch of Purple,”
Hip Hop Press, August 10, 2010.


References


External links


Official site

Facebook Page
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