Three D Radio (call sign: 5DDD) is a community radio station based in
Adelaide
Adelaide ( , ; ) is the list of Australian capital cities, capital and most populous city of South Australia, as well as the list of cities in Australia by population, fifth-most populous city in Australia. The name "Adelaide" may refer to ei ...
,
Australia
Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
and located in
St Peters, South Australia. Established as 5MMM in 1979, it broadcasts on 93.7 MHz across the greater metropolitan area of Adelaide and the surrounding rural areas, as well as a live stream via its website. Three D Radio is run by volunteers, with no paid staff and is funded by contributions made by its listeners and the very occasional grant.
History
The Triple M callsign was purchased in the early 1990s by Village Roadshow, for their
national radio network of stations under that name. Although the terms of the deal were not disclosed, the major cash injection allowed the station to purchase modern equipment and maintain running costs for quite some time. The station changed its name to Three D Radio on 1 October 1993.
Format
There are over 60 diverse programs going to air each week to an average cumulative audience of over 110,000 listeners.
Three D Radio is run by the PMBA, or Progressive Music Broadcasting Association. They are committed to playing contemporary, progressive and alternative music and support the local music and arts community in a way that few other Adelaide radio stations do. One way is via the 'Live from Studio 3' program where local bands play live to air from the Three D studios.
There are no playlists. Announcers are free to choose the music that they present; however, there are strict quotas which ensure that content is at least 40% Australian music, of which half is local South Australian releases and a quarter is local unsigned material. Another quarter of music content is from female artists, who historically have been under-represented in broadcast music.
See also
*
List of radio stations in Australia
This is a list of radio stations that radio broadcasting, broadcast in Australia. Stations that are not included in the list are genuine internet radio stations that are not traditional AM, FM or DAB. The explanation of new internet radio broa ...
References
External links
Three D Radio
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Community radio stations in Australia
Radio stations in Adelaide