Thomas Watson is a co-founder and former Vice Chairman of the
Omnicom Group, Inc. and consults for Omnicom on management education and leadership development as Dean Emeritus of Omnicom University, Residency and Diversity programs.
Education
Watson is a graduate of Delaware Valley College (now
Delaware Valley University) and
Hofstra University
Hofstra University is a private university in Hempstead, New York. It is Long Island's largest private university. Hofstra originated in 1935 as an extension of New York University (NYU) under the name Nassau College – Hofstra Memorial of Ne ...
's
Frank G. Zarb School of Business
The Frank G. Zarb School of Business, located at Hofstra University in Hempstead, NY, is noted for its dual AACSB accreditations in business and accounting. The school is named after alumnus Frank Zarb, '57 B.B.A., '62 M.B.A., who was the chair ...
(MBA). He also received an honorary Doctorate in Humane Letters from Delaware Valley College.
Career
Watson began his business career in 1958 in sales with
Abbott Laboratories
Abbott Laboratories is an American multinational medical devices and health care company with headquarters in Abbott Park, Illinois, United States. The company was founded by Chicago physician Wallace Calvin Abbott in 1888 to formulate known dr ...
. From 1960-1963, he worked for
Merck & Co. in marketing and started his advertising career with Interpublic's Erwin Wasey Agency in account management in 1963-1965. This was followed by a year with the Robert A. Becker advertising agency, before joining
BBDO in 1966.
In 1986, he assisted in development of BBDO's network agency strategy, created the Network Training Program to implement the strategy and was a member of the "4101" team that created Omnicom in 1986. He has managed several OMC pro bono initiatives with Omnicom companies for the
Jackie Robinson Foundation, In Roads and the Arthur Ashe Institute for Urban Health.
In 1994 he developed the Senior Management Program (SMP) for Diversified Agency Services, the largest division of Omnicom. In 2000 he expanded the SMP to include senior managers of all divisions of the company, creating "Omnicom University".
In 1999, he initiated a company global study on Employee Relationship Management and its impact on profitability, and subsequently published in
David Maister's 2001 book Practice What You Preach. He wrote "People Make Profits" for
Advertising Age (4/28/03) on this work. He also contributed work on "the Organization Brain" concept and organization learning at Omnicom in the 2003 book The Value Profit Chain.
Watson retired from Omnicom January 2005 and continued to run the Omnicom University as Dean in 2005.
In 2006, he created the Watson Executive in Residence and Scholars Program at Delaware Valley College. He serves as Chairman of the President's Advisory Council.
He is co-manager of Two Bare Arms Productions, LLC and is the Executive Producer on "Mixed Signals": a short film shown at the
Palm Springs International Film Festival, the Judee Wales CD "Love Life" and her music videos "My Other Half" and "Goldfinger".
References
{{DEFAULTSORT:Watson, Thomas W.
Delaware Valley University alumni
Hofstra University alumni
American advertising executives
Living people
20th-century American businesspeople
21st-century American businesspeople
Year of birth missing (living people)