Thomas Miller (December 24, 1920 – July 19, 2012)
was an American
graphic design
Graphic design is a profession, academic discipline and applied art that involves creating visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of ...
er and
visual artist
The visual arts are art forms such as painting, drawing, printmaking, sculpture, ceramics (art), ceramics, photography, video, image, filmmaking, design, crafts, and architecture. Many artistic disciplines such as performing arts, conceptual a ...
, whose best known publicly accessible work is the collection of mosaics of the founders of
DuSable Museum of African American History
The DuSable Black History Museum and Education Center, formerly the DuSable Museum of African American History, is a museum in Chicago that is dedicated to the study and conservation of African-American history, culture, and art named after Je ...
in
Chicago
Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
,
Illinois
Illinois ( ) is a U.S. state, state in the Midwestern United States, Midwestern United States. It borders on Lake Michigan to its northeast, the Mississippi River to its west, and the Wabash River, Wabash and Ohio River, Ohio rivers to its ...
. He designed the logos of
Motorola
Motorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois. It was founded by brothers Paul and Joseph Galvin in 1928 and had been named Motorola since 1947. Many of Motorola's products had been ...
and the
Peace Corps
The Peace Corps is an Independent agency of the U.S. government, independent agency and program of the United States government that trains and deploys volunteers to communities in partner countries around the world. It was established in Marc ...
while employed at the Chicago studio of
Morton Goldsholl Associates and was the creative director of the 1975 rebrand of
7-Up.
Biography
Early life
Miller was born in
Bristol, Virginia
Bristol is an independent city (United States), independent city in the Commonwealth (U.S. state), Commonwealth of Virginia. As of the 2020 United States census, 2020 census, the population was 17,219. It is the Twin cities (geographical proxi ...
, where he graduated from Douglas High School in 1937. He then attended
Virginia State College
Virginia State University (VSU or Virginia State) is a Public university, public Historically black colleges and universities, historically Black land-grant university, land-grant university in Ettrick, Virginia, United States. Founded on , Vi ...
(now Virginia State University) which was founded in 1882 as the country's first fully state supported four-year institution of higher learning for
African-Americans
African Americans, also known as Black Americans and formerly also called Afro-Americans, are an American racial and ethnic group that consists of Americans who have total or partial ancestry from any of the Black racial groups of Africa. ...
.
He graduated from there in 1941 after having earned a bachelor's degree in education with a focus on art, and subsequently enlisted in the U.S. Army, where he attained the rank of first sergeant, serving in the 3437 Quartermaster Truck Company during
World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
.
Education
Although a formal education in art was not available to Miller during his childhood, he pursued his interest with a tenacity that would prove to be a prominent characteristic of his personality later in life. The black libraries that were accessible to him as a child in the south were generally not provided with the art history books that he was interested in studying, but he was able to use libraries normally accessible only to white people to explore the offerings of history's major artists. It was there that Miller discovered
Leonardo da Vinci
Leonardo di ser Piero da Vinci (15 April 1452 - 2 May 1519) was an Italian polymath of the High Renaissance who was active as a painter, draughtsman, engineer, scientist, theorist, sculptor, and architect. While his fame initially rested o ...
,
whose work was an inspiration that continued to influence him to the end of his life.
Miller didn't have the opportunity to formally study
Commercial art
Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promo ...
until he came to Chicago after being discharged from the army.
It was there, determined to develop his talent, that Miller applied to and was accepted as a student at the Ray Vogue School of Art. This was not easily accomplished in those days, and he and his fellow student Emmett McBain ". . .were the only African-Americans
here
Here may refer to:
Music
* ''Here'' (Adrian Belew album), 1994
* ''Here'' (Alicia Keys album), 2016
* ''Here'' (Cal Tjader album), 1979
* ''Here'' (Edward Sharpe album), 2012
* ''Here'' (Idina Menzel album), 2004
* ''Here'' (Merzbow album), ...
besides the janitors."
The school had been founded in 1916 as The Commercial Art School, and was one of the first colleges of applied art and design in the United States.
By 1946, when Miller became a student, Ray Vogue had a national reputation as a leading educator in professional art and fashion design. While at Ray Vogue, Miller studied commercial and graphic art, and completed his studies there in 1950.
Morton Goldsholl Associates
Miller began his career as a professional artist with a brief stint in the Chicago offices of Gerstel-Loeff before joining
Morton Goldsholl Associates, a studio that was known at the time for its "progressive hiring policies", in that it was one of the few firms then that hired minorities and women in a professional capacity. Because it was a small office with a reputation for innovation and quality, it was a rare occasion when a chance to work for Goldsholl presented itself, and when this happened in 1950, Miller pursued the opportunity with his usual diligence.
Years later during an interview, he described an early part of the discussion he had with Goldsholl (1911–1995): "Morton Goldsholl told me, unlike the other people, that he wanted a designer. And he said that he wasn't hiring me because I was black and he felt sorry for me. He said he was hiring me because he needed a designer. That turned a corner for me."
The road to Goldsholl was not an easy one, considering that it was necessary for Miller to overcome the obstacle that was created by the color of his skin. Although armed with a degree from a respected state university and later training as a commercial artist from a prestigious school, it became necessary for Miller to leave his wife Anita and their two children in the care of her sister in
Florida
Florida ( ; ) is a U.S. state, state in the Southeastern United States, Southeastern region of the United States. It borders the Gulf of Mexico to the west, Alabama to the northwest, Georgia (U.S. state), Georgia to the north, the Atlantic ...
, where the two women taught in the public schools, while he set out to find employment where he would be hired as an equal in his field.
His first efforts were made in
New York City
New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...
and
New Jersey
New Jersey is a U.S. state, state located in both the Mid-Atlantic States, Mid-Atlantic and Northeastern United States, Northeastern regions of the United States. Located at the geographic hub of the urban area, heavily urbanized Northeas ...
, and although he received an offer of employment with the understanding that he could work behind a screen so that his presence would not be obvious to the other designers and corporate clients, he considered this circumstance to be unacceptable. After exhausting whatever possibilities might have existed in the
Northeastern United States
The Northeastern United States (also referred to as the Northeast, the East Coast, or the American Northeast) is List of regions of the United States, census regions United States Census Bureau. Located on the East Coast of the United States, ...
, the next stop on his itinerary was Chicago, where he landed a job first with Gerstel-Loeff, and eventually with Morton Goldsholl. Miller flourished there, staying until his retirement some thirty-five years later.
Although a relatively small firm by Chicago standards (the office was founded in the early 1940s and consisted of only about a dozen people at any given time, including Morton Goldsholl and his wife,
Millie Goldsholl
Millie Goldsholl (May 22, 1920 - May 23, 2012) is most well known for running the film division of the Chicago graphic design firm, Morton Goldsholl Associates (Goldsholl Design & Film Associates). She also made her own films and animations, in ...
), it was considered to be one of the best on the city of Chicago. In 1951, the firm was hired to develop the logo and graphic identity for Good Design, a collaborative exhibition and promotional program jointly developed by the Chicago Merchandise Mart and the
Museum of Modern Art
The Museum of Modern Art (MoMA) is an art museum located in Midtown Manhattan, New York City, on 53rd Street (Manhattan), 53rd Street between Fifth Avenue, Fifth and Sixth Avenues. MoMA's collection spans the late 19th century to the present, a ...
in New York after the success of the 1950 season.
The Goldsholls studied under
László Moholy-Nagy
László Moholy-Nagy (; ; born László Weisz; July 20, 1895 – November 24, 1946) was a Kingdom of Hungary, Hungarian painter and photographer as well as a professor in the Bauhaus school. He was highly influenced by Constructivism (art), con ...
at the
New Bauhaus
The Institute of Design (ID) is a graduate school of the Illinois Institute of Technology, a private university in Chicago, Illinois, United States. The Institute of Design was founded in 1937 as "The New Bauhaus" by László Moholy-Nagy, a Ba ...
(now the
IIT Institute of Design
The Institute of Design (ID) is a graduate school of the Illinois Institute of Technology, a private university in Chicago, Illinois, United States. The Institute of Design was founded in 1937 as "The New Bauhaus" by László Moholy-Nagy, a Ba ...
at the
Illinois Institute of Technology
The Illinois Institute of Technology, commonly referred to as Illinois Tech and IIT, is a Private university, private research university in Chicago, Illinois, United States. Tracing its history to 1890, the present name was adopted upon the m ...
), and as the studio developed, it became internationally renowned for its creative output, which included animation and the development of branding and packaging for major international organizations like
Motorola
Motorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois. It was founded by brothers Paul and Joseph Galvin in 1928 and had been named Motorola since 1947. Many of Motorola's products had been ...
,
Quaker Oats
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago, Illinois. As Quaker Mill Company, the company was founded in 1877 in Ravenna, Ohio. In 1881, Henry Crowell bought the company and launched a national ad ...
and the
Peace Corps
The Peace Corps is an Independent agency of the U.S. government, independent agency and program of the United States government that trains and deploys volunteers to communities in partner countries around the world. It was established in Marc ...
.
Animation by the firm included commercials for companies the caliber of
Gillette
Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gil ...
and
Hallmark
A hallmark is an official Mark (sign), mark or series of marks struck on items made of metal, mostly to certify the content of noble metals—such as platinum, gold, silver and in some nations, palladium. In a more general sense, the term ''Wikti ...
, whose advertising budgets would allow them to go anywhere, but who instead elected to come to Morton Goldsholl Associates, "The most successful of
hicagoanimation producers". Millie Goldsholl was an accomplished photographer and was one of the founders in 1975 of the Midwest USA Chapter of ASIFA, the
International Animated Film Association
The International Animated Film Association (French: ''Association Internationale du Film d'Animation'', ASIFA) is an international non-profit organization founded in 1960 in Annecy, France by well-known animation artists including Canadian an ...
(l'Association Internationale du Film d'Animation).
The innovation of Morton Goldsholl Associates wasn't expressed only in art ''per se'' - for example in 1953 the firm designed "a new line of modern
hildren'sfurniture that was designed to 'grow'" with the child, and was awarded a patent in 1985 for the invention of an "Image processor and method for use in making photographic prints", which was capable of making unusual images using ordinary photographic film. During his career at Goldsholl, Miller contributed to many of these projects, and was the primary designer at the studio of the new packaging and identity for
7-up
7 Up (stylized as 7UP worldwide) or Seven Up is an American brand of Lemon-lime drink, lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed ...
in the mid-1970s.
[Alt URL]
/ref> "The inspiration for the design just came to me" he said once during and interview. "What better way to represent graphically the effervescence
Effervescence is the escape of gas from an aqueous solution and the foaming or fizzing that results from that release. The word effervescence is derived from the Latin verb ''fervere'' (to boil), preceded by the adverb ''ex''. It has the same l ...
of a carbonated beverage than by using circles as the basis of the design". For this project and others he earned several awards for both himself and for his company.
He was the first African American to break into the mainstream profession of graphic artist, and during the 1950s and 60's was one of few to maintain a membership in traditional trade organizations like The Society of Typographical Arts. Connections such as these were necessary to maintain and advance one's career.
Freelance work
Miller's career as an independent artist began unwittingly during the time he was stationed in Europe during World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
. With the shortages caused by the war, Miller's media by necessity was whatever he could lay his hands on - proper paper, pencils, paint and chalk were hard to come by - but never one to pass on an opportunity to paint, draw or sketch, Miller took whatever art paraphernalia he could improvise and went out on his free time to artistically record the beauty that was still Europe. This frequently led to a spontaneous commission, where Miller would part with his current project for pocket change (or equally as often by making a gift of it) when a passer-by stopped to admire his work. After the war and while he worked at Goldsholl Associates, Miller continued as an independent artist both by private commission and by displaying his work at various venues.
Founders Memorial at Du Sable Museum Chicago
The founders' murals are Miller's ''magnum opus'', and beautifully demonstrate the creativity that is typical of his work. Unlike traditional mosaic that is made with earthenware or glass tile, these are made from thousands of pieces of plastic that were harvested from plastic egg crate light diffusers which were then individually colored and arranged to create the images in the series. "Anybody can do an oil painting," he said during an interview, "but to take a face and do it with squares is hard. They have to be turned at an angle to catch the light".
In addition to portraits of the founders, the series includes a portrait of Jean Baptiste Point du Sable
Jean Baptiste Point du Sable (; also spelled Point de Sable, Point au Sable, Point Sable, Pointe DuSable, or Pointe du Sable; before 1750 – August 28, 1818) is regarded as the first permanent non-Native settler of what would later become Chic ...
, the late Chicago mayor Harold Washington
Harold Lee Washington (April 15, 1922 – November 25, 1987) was an American lawyer and politician who was the 51st mayor of Chicago. In April 1983, Washington became the first African American to be elected as the city’s mayor at the age of ...
, and a collage depicting the history of Chicago.It was at a show at Hyde Park in Chicago that Miller was approached by Margaret Taylor-Burroughs, then director of the DuSable Museum, to create some kind of memorial to the museum's founders. This meeting resulted in the creation of the Thomas Miller mosaics. Miller also used his talents to copy the works of better known artists for collectors who either couldn't afford the originals or which because by their very nature were unavailable. For these commissions, the "copies" were always made different in some respect, either by a change in the size or color, or by the addition of some feature which only a side-by-side comparison of the original would reveal. This was an opportunity for Miller to study the style and technique of other artists, and served as an educational experience for him.
Archive
The ''Thomas H. E. Miller design papers (MSMill99)'' are held at the University of Illinois Chicago
The University of Illinois Chicago (UIC) is a public research university in Chicago, Illinois, United States. Its campus is in the Near West Side community area, adjacent to the Chicago Loop. The second campus established under the Universi ...
archive. The collection includes photographs, proofsheets, slides, award certificates, realia, prototypes, calendars, periodicals and samples of his branding designs ranging from 1953-1996.
Selected list of works
Over the course of a career (both independent and professional) that spanned nearly three quarters of a century, Miller produced over 1000 works of art that include internationally recognized corporate branding, illustrations for books, lithographs, drawings, sculptures, and various other projects. Below is a chronological listing of some of his more important and notable work.
At Morton Goldsholl
(As chief designer)
* 1976 - Redesign of the branding for 7 Up
7 Up (stylized as 7UP worldwide) or Seven Up is an American brand of Lemon-lime drink, lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed ...
(As a supporting member of the design team)
* c.1961 - Motorola
Motorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois. It was founded by brothers Paul and Joseph Galvin in 1928 and had been named Motorola since 1947. Many of Motorola's products had been ...
.
rebranding
Rebranding is a marketing strategy in which a new name, term, symbol, design, concept or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors ...
* c.1961 - Peace Corps
The Peace Corps is an Independent agency of the U.S. government, independent agency and program of the United States government that trains and deploys volunteers to communities in partner countries around the world. It was established in Marc ...
logo
* c.1973 - Betty Crocker
Betty Crocker is a brand and fictional character used in advertising campaigns for food and recipes. The character was created by the Washburn-Crosby Company in 1921 to give a personalized response to consumer product questions. In 1954, Gener ...
" Chicken Helper" branding
As an independent artist
* Founders Mosaics - DuSable Museum of African American History
Later life and death
Miller moved into the Smith Village assisted living
An assisted living residence or assisted living facility (ALF) is a housing facility for people with disabilities or for adults who cannot or who choose not to live independently. The term is popular in the United States. Still, the setting i ...
home in the Morgan Park community in Chicago, where he continued to paint. The dining room at Smith Village was named after him in 2008 when he was 88 years old. Thomas Miller died in his sleep at his home on July 19, 2012.
Awards and recognition
In 2021, Miller was posthumously awarded the AIGA Medal for "expanding recognition".
References
External links
DuSable Museum of African American History - Current Exhibits - Thomas Miller Mosaics
The HistoryMakers - Artmakers - Thomas Miller Biography. Accessed 07/10/2010.
The Pioneering Career of Thomas Miller, Whose Work Shaped the Design Profession, The recipient of the posthumous 2021 AIGA Medal paved the way for future Black designers - AIGA Eye on Design - Accessed 08/25/2022
{{DEFAULTSORT:Miller, Thomas
1920 births
2012 deaths
American graphic designers
Virginia State University alumni
People from Bristol, Virginia
Artists from Virginia
American mosaic artists
United States Army personnel of World War II
20th-century African-American artists
United States Army soldiers
African-American graphic designers
21st-century African-American artists
Illinois Institute of Art – Chicago alumni