"This Time" is a song by British singer-songwriter

Melanie C Melanie Jayne Chisholm (born 12 January 1974), commonly known as Melanie C or Mel C, is an English singer and songwriter. She rose to fame in the mid-1990s as a member of the pop group the Spice Girls, in which she was nicknamed Sporty Spice. W ...

. It was written by Adam Argyle and produced by Peter-John Vettese for her same-titled fourth studio album (2007). The song was released by

Red Girl Records Melanie Jayne Chisholm (born 12 January 1974), commonly known as Melanie C or Mel C, is an English singer and songwriter. She rose to fame in the mid-1990s as a member of the pop group the Spice Girls, in which she was nicknamed Sporty Spice. W ...

as the album's fourth and final single on 12 October 2007 in Germany, Switzerland and Austria and on October 22, 2007 in the United Kingdom. Melanie C re-recorded the track for a new single version.

Chart performance

In Germany, "This Time" debuted at a number 71 on the

German Singles Chart The GfK Entertainment charts are the official charts for music, home video, and video games in Germany and are gathered and published by GfK Entertainment (formerly Media Control and Media Control GfK International), a subsidiary of GfK, on be ...

and rose to number 69 in its second week on the chart, becoming the lowest charting single from Melanie C's time on

. The song also debuted and peaked at number 94 on the UK Singles Chart but fell out of the chart in its second week. "This Time" became the lowest charting single of her solo career at the time. It also peaked at number 32 on the

Scottish Singles Chart The Scottish Albums Chart is a chart compiled by the Official Charts Company (OCC) which is based on how physical and digital sales towards the UK Albums Chart fare in Scotland. The official singles chart for Scotland, the Scottish Singles Chart, ...

Music video

The original video shoot for "This Time" was cancelled in August 2007, due to the death of video director

Tim Royes Tim Royes (25 December 1964 – 13 August 2007) was a British music video director and editor. He had directed and produced videos for artists such as Westlife (" Mandy"), Melanie C (" I Want Candy", " The Moment You Believe", " Carolyna"), Emm ...

, a frequent collaborator of Melanie C. The singer eventually filmed the video in September 2007 with Royes' friend and director Adrian Moat, as a tribute to the late video director. The visuals were premiered on September 21, 2007 on Melanie C's official website. "This Time" starts with Melanie C sitting on a chair with a spotlight directed to her. As she starts singing the chorus of "This Time", she stands up and follows the light. In the second verse, she is seen lying on the floor and she stands up once again to follow the light. As the bridge of the song kicks in, Melanie C turns her back on the light and starts running. At the end of the music video, the light fades away as she gets close to the light.

"We Love to Entertain You"

Several single formats of "This Time" feature "We Love to Entertain You" as a bonus track. The song is a reworked version of " We Love," the theme song used for German television network Pro7's 2007 promotional Starforce campaign. In the summer of 2010, there was an online competition for fans to submit a video for the song, and the winner would get their video uploaded onto Melanie C's YouTube channel. The winner was Joana Valentina, while another video was uploaded featuring all the contest entries and a cameo from Chisholm herself at the end.

Track listings

Notes * Due to an error at the mastering studio, all releases contained the original version of "Understand", despite them being labelled as containing the Alternate Version. To rectify this error, Melanie C's official website gave the correct track away as a free download.

Charts

Release history

References

{{DEFAULTSORT:This Time (Melanie C Song) 2007 singles Melanie C songs Pop ballads Songs written by Adam Argyle 2006 songs Song recordings produced by Peter-John Vettese